George Condo - the Way I Think PDF Download

Author: George Condo
Publisher:
ISBN: 9780997149616
Category :
Languages : en
Pages : 213

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Author: RJ Andrews
Publisher: John Wiley & Sons
ISBN: 1119483905
Category : Computers
Languages : en
Pages : 343

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Book Description
How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.

Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305

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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

Author: Robin Hartshorne
Publisher: Springer Science & Business Media
ISBN: 1475738498
Category : Mathematics
Languages : en
Pages : 511

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An introduction to abstract algebraic geometry, with the only prerequisites being results from commutative algebra, which are stated as needed, and some elementary topology. More than 400 exercises distributed throughout the book offer specific examples as well as more specialised topics not treated in the main text, while three appendices present brief accounts of some areas of current research. This book can thus be used as textbook for an introductory course in algebraic geometry following a basic graduate course in algebra. Robin Hartshorne studied algebraic geometry with Oscar Zariski and David Mumford at Harvard, and with J.-P. Serre and A. Grothendieck in Paris. He is the author of "Residues and Duality", "Foundations of Projective Geometry", "Ample Subvarieties of Algebraic Varieties", and numerous research titles.

Author: Sylvia J. Connolly
Publisher: Teacher Created Materials
ISBN: 1480772429
Category :
Languages : en
Pages : 13

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Book Description
Sharpen geometry students' critical-thinking skills with brain-teasing activities. Parents, students, and teachers will love these fun challenges, puzzles, and logical thinking pages. They're a great way to practice higher-order thinking skills.

Author: Spyros Horemis
Publisher: Courier Corporation
ISBN: 0486201805
Category : Art
Languages : en
Pages : 50

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Book Description
Beautifully rendered, imaginative new geometrical designs. 46 designs.

Author: Douglas B. Larkin
Publisher: Routledge
ISBN: 0429578490
Category : Education
Languages : en
Pages : 145

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Book Description
As a distinctive voice in science education writing, Douglas Larkin provides a fresh perspective for science teachers who work to make real science accessible to all K-12 students. Through compelling anecdotes and vignettes, this book draws deeply on research to present a vision of successful and inspiring science teaching that builds upon the prior knowledge, experiences, and interests of students. With empathy for the challenges faced by contemporary science teachers, Teaching Science in Diverse Classrooms encourages teachers to embrace the intellectual task of engaging their students in learning science, and offers an abundance of examples of what high-quality science teaching for all students looks like. Divided into three sections, this book is a connected set of chapters around the central idea that the decisions made by good science teachers help light the way for their students along both familiar and unfamiliar pathways to understanding. The book addresses topics and issues that occur in the daily lives and career arcs of science teachers such as: • Aiming for culturally relevant science teaching • Eliciting and working with students’ ideas • Introducing discussion and debate • Reshaping school science with scientific practices • Viewing science teachers as science learners Grounded in the Next Generation Science Standards (NGSS), this is a perfect supplementary resource for both preservice and inservice teachers and teacher educators that addresses the intellectual challenges of teaching science in contemporary classrooms and models how to enact effective, reform

Author: Michael Spivak
Publisher: Westview Press
ISBN: 9780805390216
Category : Science
Languages : en
Pages : 164

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This book uses elementary versions of modern methods found in sophisticated mathematics to discuss portions of "advanced calculus" in which the subtlety of the concepts and methods makes rigor difficult to attain at an elementary level.

Author:
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 868

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Author: Royal Society of Arts (Great Britain)
Publisher:
ISBN:
Category : Industrial arts
Languages : en
Pages : 640

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