Author: American Marketing AssociationPublisher: Marketing Classics Press
ISBN: 1613112351
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Theory in Retailing: Traditional and Nontraditional Sources
Author: American Marketing AssociationPublisher: Marketing Classics Press
ISBN: 1613112351
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Retailing: The evolution and development of retailing
Author: A. M. FindlayPublisher: Taylor & Francis
ISBN: 9780415087193
Category : Business & Economics
Languages : en
Pages : 528
Book Description
New Perspectives on Retailing and Store Patronage Behavior
Author: Torben HansenPublisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Author: Naresh K. MalhotraPublisher: Springer
ISBN: 3319111019
Category : Business & Economics
Languages : en
Pages : 523
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
University Research in Business and Economics
Author: Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
Author: Jon M. HawesPublisher: Springer
ISBN: 331917052X
Category : Business & Economics
Languages : en
Pages : 562
Book Description
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Retail Structure
Author: Gary AkehurstPublisher: Routledge
ISBN: 1136295062
Category : Business & Economics
Languages : en
Pages : 244
Book Description
First Published in 1996. The authors define retail structure in a retail distribution context as a snapshot of the state of play in the competitive struggle between retail companies and businesses, each of which is seeking to not only survive but to grow. The studies in this volume were first published in The Service Industries Journal. Taken as a whole they serve two purposes: first, they introduce the concept and process of retail structure taken from the viewpoint of a continuing competitive struggle for market supremacy; and second, they serve as an introduction to the wider study of retail development.
Consumer Behaviour
Author: Robert EastPublisher: SAGE
ISBN: 1473988039
Category : Business & Economics
Languages : en
Pages : 508
Book Description
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
Marketing
Author: Michael John BakerPublisher: Taylor & Francis
ISBN: 9780415213981
Category : Marketing
Languages : en
Pages : 752
Book Description
Author: