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Author: Dean Takahashi Publisher: Lulu.com ISBN: 9780977784219 Category : Games Languages : en Pages : 404
Book Description
"The Xbox 360 Uncloaked" is the result of more than a hundred interviews, many at the highest levels of Microsoft, as well as countless months of independent investigative reporting. With unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi goes beyond the official story to reveal a true insider's look at the creation of the XBox 360 and Microsoft's multi-billion dollar gamble to become a leading force in the global video game industry. Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating book.
Author: Dean Takahashi Publisher: Lulu.com ISBN: 9780977784219 Category : Games Languages : en Pages : 404
Book Description
"The Xbox 360 Uncloaked" is the result of more than a hundred interviews, many at the highest levels of Microsoft, as well as countless months of independent investigative reporting. With unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi goes beyond the official story to reveal a true insider's look at the creation of the XBox 360 and Microsoft's multi-billion dollar gamble to become a leading force in the global video game industry. Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating book.
Author: David Wesley Publisher: CRC Press ISBN: 131711650X Category : Business & Economics Languages : en Pages : 279
Book Description
Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.
Author: Dean Takahashi Publisher: Prima Lifestyles ISBN: Category : Business & Economics Languages : en Pages : 400
Book Description
Is this new Microsoft venture just another experiment that, like WebTV, was launched to much fanfare but will be quickly forgotten? Or will it become the next Windows, finding its way into the homes and lives of millions of people around the world?".
Author: Kyle Orland Publisher: Lulu.com ISBN: 1430313056 Category : Games & Activities Languages : en Pages : 107
Book Description
Journalists, stop playing guessing games! Inside the answers to your most pressing questions await: Videogame, one word or two? Xbox, XBox or X-box? What defines a good game review? Fitting neatly between The AP Stylebook and Wired Style, The Videogame Style Guide and Reference Manual is the ultimate resource for game journalists and the first volume to definitively catalogue the breathtaking multibillion-dollar game industry from A to Z. Includes official International Game Journalists Association rules for grammar, spelling, usage, capitalization and abbreviations, plus proven tips and guidelines for producing polished, professional prose about the world's most exciting entertainment biz. Exploring the field from yesterday's humble origins to tomorrow's hottest trends, The Videogame Style Guide and Reference Manual contains all the tools you need to realize a distinguished career in game journalism.
Author: David B. Nieborg Publisher: MIT Press ISBN: 0262375516 Category : Social Science Languages : en Pages : 219
Book Description
Why games are still niche and not mainstream, and how journalism can help them gain cultural credibility. Mainstreaming and Game Journalism addresses both the history and current practice of game journalism, along with the roles writers and industry play in conveying that the medium is a “mainstream” form of entertainment. Through interviews with reporters, David B. Nieborg and Maxwell Foxman retrace how the game industry and journalists started a subcultural spiral in the 1980s that continues to this day. Digital play became increasingly exclusionary by appealing to niche audiences, relying on hardcore fans and favoring the male gamer stereotype. At the same time, this culture pushed journalists to the margins, leaving them toiling to find freelance gigs and deeply ambivalent about their profession. Mainstreaming and Game Journalism also examines the bumpy process of what we think of as “mainstreaming.” The authors argue that it encompasses three overlapping factors. First, for games to become mainstream, they need to become more ubiquitous through broader media coverage. Second, an increase in ludic literacy, or how-to play games, determines whether that greater visibility translates into accessibility. Third, the mainstreaming of games must gain cultural legitimacy. The fact that games are more visible does little if only a few people take them seriously or deem them worthy of attention. Ultimately, Mainstreaming and Game Journalism provocatively questions whether games ever will—or even should—gain widespread cultural acceptance.
Author: Philippe Perebinossoff Publisher: CRC Press ISBN: 1317484215 Category : Language Arts & Disciplines Languages : en Pages : 334
Book Description
Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one’s role, as Brian Williams apparently did when he anchored the NBC nightly news? Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly? The above questions as well as other questions definitely illustrate the need for studying ethics. Real-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field. Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles. This book includes the basics in ethical journalism, as well as the tools to navigate through the landscape of mass media such as public relations, entertainment and other forms of visual communication. The second edition has been updated to encompass globalization, new media platforms, current copyright issues, net neutrality, sports ethics, and more. An accompanying companion website provides additional interviews demonstrating ethical principles in practice. Being a former ABC executive, author Philippe Perebinossoff gives readers an inside look at circumstances with an ethical, experienced eye.
Author: Mirko Tobias Schäfer Publisher: Amsterdam University Press ISBN: 9089642560 Category : Performing Arts Languages : en Pages : 251
Book Description
The computer and particularly the Internet have been represented as enabling technologies, turning consumers into users and users into producers. The unfolding online cultural production by users has been framed enthusiastically as participatory culture. But while many studies of user activities and the use of the Internet tend to romanticize emerging media practices, this book steps beyond the usual framework and analyzes user participation in the context of accompanying popular and scholarly discourse, as well as the material aspects of design, and their relation to the practices of design and appropriation.
Author: Boy Lüthje Publisher: Rowman & Littlefield ISBN: 0742568490 Category : Computers Languages : en Pages : 278
Book Description
This seminal study explores the significant changes in the global IT industry as production has shifted from the developed world to massive sites in the developing world that house hundreds of thousands of workers in appalling low-wage conditions to minimize labor costs. The authors trace the development of the new networks of globalized mass production in the IT industry and the reorganization of work since the 1990s, capturing the systemic nature of an industry-wide restructuring of production and work in the global context. Their wide-ranging and detailed analysis takes the debates on the globalization of production beyond narrow perspectives of determining criteria of “success” for participation in global networks. Rather, they emphasize the changing nature of work, employment relations, and labor policies and their implications for the possibilities of sustainable economic and social development.
Author: Mark J. P. Wolf Publisher: Bloomsbury Publishing USA ISBN: 1440870209 Category : Games & Activities Languages : en Pages : 1365
Book Description
Now in its second edition, the Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming is the definitive, go-to resource for anyone interested in the diverse and expanding video game industry. This three-volume encyclopedia covers all things video games, including the games themselves, the companies that make them, and the people who play them. Written by scholars who are exceptionally knowledgeable in the field of video game studies, it notes genres, institutions, important concepts, theoretical concerns, and more and is the most comprehensive encyclopedia of video games of its kind, covering video games throughout all periods of their existence and geographically around the world. This is the second edition of Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming, originally published in 2012. All of the entries have been revised to accommodate changes in the industry, and an additional volume has been added to address the recent developments, advances, and changes that have occurred in this ever-evolving field. This set is a vital resource for scholars and video game aficionados alike.
Author: Dean Takahashi
Author: Dean Takahashi
Author: David Wesley
Author: Dean Takahashi
Author: David Shippy
Author: Kyle Orland
Author: David B. Nieborg
Author: Philippe Perebinossoff
Author: Mirko Tobias Schäfer
Author: Boy Lüthje![Encyclopedia of Video Games [3 volumes] PDF](https://books.google.com/books/content/images/frontcover/URjOEAAAQBAJ?fife=w80-h100)
Author: Mark J. P. Wolf