Author: Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 474
Book Description
The why of the Buy
Author: The Why of the Buy
Author: Patricia Mink RathPublisher: Bloomsbury Publishing USA
ISBN: 1609018982
Category : Business & Economics
Languages : en
Pages : 481
Book Description
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
Why We Buy
Author: Paco UnderhillPublisher: Simon and Schuster
ISBN: 1416595244
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
The why of Consumption
Author: S. RatneshwarPublisher: Psychology Press
ISBN: 0415316170
Category : Consumer behavior
Languages : en
Pages : 358
Book Description
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Why People Buy
Author: John O'ShaughnessyPublisher: Oxford University Press, USA
ISBN: 9780195040869
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Intended for students of marketing and consumer behavior.
Decoded
Author: Phil BardenPublisher: John Wiley & Sons
ISBN: 1119673100
Category : Business & Economics
Languages : en
Pages : 341
Book Description
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
Why People Buy Things They Don't Need
Author: Pamela DanzigerPublisher: Kaplan Publishing
ISBN: 9780793186020
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the ""whys"" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers. This groundbreaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers. In Why People Buy Things They Don't Need, Danziger examines: * The 14 justifiers that give consumers ""permission"" to buy. * Trends impacting why people purchase what they do. * How to sell even more to these customers. * The future of discretionary spending.
Why We Buy
Author: Paco UnderhillPublisher: Simon & Schuster
ISBN: 9780684849140
Category : Business & Economics
Languages : en
Pages : 260
Book Description
The science, mechanics, demographics, and dynamics of shopping.
Why They Buy
Author: Robert B. SettlePublisher: Wiley
ISBN: 9780471621270
Category : Business & Economics
Languages : en
Pages : 374
Book Description
What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.
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