Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1398107115
Category : Transportation
Languages : en
Pages : 168
Book Description
With a wealth of photographs, take a colourful look at the use of vinyl branding on buses and coaches.
The Use of Vinyls on Buses and Coaches
Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1398107115
Category : Transportation
Languages : en
Pages : 168
Book Description
With a wealth of photographs, take a colourful look at the use of vinyl branding on buses and coaches.
Publisher: Amberley Publishing Limited
ISBN: 1398107115
Category : Transportation
Languages : en
Pages : 168
Book Description
With a wealth of photographs, take a colourful look at the use of vinyl branding on buses and coaches.
Northampton Buses and Coaches
Author: Matt Cooper
Publisher: Amberley Publishing Limited
ISBN: 1398115878
Category : Transportation
Languages : en
Pages : 195
Book Description
Previously unpublished photographs celebrating Northampton's bus and coach scene in the 1990s and 2000s.
Publisher: Amberley Publishing Limited
ISBN: 1398115878
Category : Transportation
Languages : en
Pages : 195
Book Description
Previously unpublished photographs celebrating Northampton's bus and coach scene in the 1990s and 2000s.
The Bus and Coach Today
Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1398104639
Category : Transportation
Languages : en
Pages : 152
Book Description
An extremely colourful and diverse look at some of the buses and coaches that can be found around the world.
Publisher: Amberley Publishing Limited
ISBN: 1398104639
Category : Transportation
Languages : en
Pages : 152
Book Description
An extremely colourful and diverse look at some of the buses and coaches that can be found around the world.
On Trial: Bus and Coach Demonstrators
Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1398107093
Category : Transportation
Languages : en
Pages : 160
Book Description
With a wealth of fascinating photographs, take a colourful look back at bus and coach demonstrators.
Publisher: Amberley Publishing Limited
ISBN: 1398107093
Category : Transportation
Languages : en
Pages : 160
Book Description
With a wealth of fascinating photographs, take a colourful look back at bus and coach demonstrators.
South Wales Buses in the Twenty-First Century
Author: Simon Ingham
Publisher: Amberley Publishing Limited
ISBN: 1445696657
Category : Transportation
Languages : en
Pages : 186
Book Description
A fascinating illustrated record of regional bus operators in the South Wales valleys since the millennium.
Publisher: Amberley Publishing Limited
ISBN: 1445696657
Category : Transportation
Languages : en
Pages : 186
Book Description
A fascinating illustrated record of regional bus operators in the South Wales valleys since the millennium.
Touring by Bus and Coach
Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1398107077
Category : Transportation
Languages : en
Pages : 197
Book Description
With a wealth of photographs, take a colourful look at the buses and coaches used on touring holidays.
Publisher: Amberley Publishing Limited
ISBN: 1398107077
Category : Transportation
Languages : en
Pages : 197
Book Description
With a wealth of photographs, take a colourful look at the buses and coaches used on touring holidays.
Buses in All-Over Adverts
Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1445691922
Category : Transportation
Languages : en
Pages : 195
Book Description
An interesting collection of previously unpublished photographs showing a variety of buses in all-over adverts.
Publisher: Amberley Publishing Limited
ISBN: 1445691922
Category : Transportation
Languages : en
Pages : 195
Book Description
An interesting collection of previously unpublished photographs showing a variety of buses in all-over adverts.
Strategic Media Planning and Buying
Author: Basant Rathore
Publisher: Taylor & Francis
ISBN: 1040001874
Category : Business & Economics
Languages : en
Pages : 441
Book Description
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media. This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.
Publisher: Taylor & Francis
ISBN: 1040001874
Category : Business & Economics
Languages : en
Pages : 441
Book Description
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media. This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.
Bus Transportation
Oxford and South Midland Buses
Author: Matt Cooper
Publisher: Amberley Publishing Limited
ISBN: 1398111198
Category : Transportation
Languages : en
Pages : 190
Book Description
Previously unpublished photographs documenting the Oxford and South Midland bus scene. Photographs included here were captured between 1986 and 2010 and feature numerous vehicle types, liveries and operators.
Publisher: Amberley Publishing Limited
ISBN: 1398111198
Category : Transportation
Languages : en
Pages : 190
Book Description
Previously unpublished photographs documenting the Oxford and South Midland bus scene. Photographs included here were captured between 1986 and 2010 and feature numerous vehicle types, liveries and operators.