The CEO Playbook for Strategic Transformation PDF Download

Author: Scott A. Snell
Publisher: Stanford University Press
ISBN: 1503639193
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
There is no CEO task more significant than leading change in an organization whose old business model needs updating. Large-scale change involves rethinking how to engage customers, partners and suppliers with new technology and hard decisions about how to reorganize internal operations—plus the challenges of executing the transformation. The stakes are high, filled with risk and reward obvious to all...and it often fails. Why? Most organizations aren't built for change—they're designed for stability, scale, and repetition. Too many things can go wrong, from natural organizational resistance and inertia, to lack of strategic focus, to execution problems. And yet, organizations today must be more dynamic than ever before. Strategy is dynamic, not static, and requires agility, nimbleness, rapid resource deployment, and organizational change. This practical playbook helps CEOs and other key leaders reduce the risks and see through the overwhelming complexity of a major change in organizational strategy. Unlike many other books on leading change that focus narrowly on overcoming resistance, The CEO Playbook for Strategic Transformation offers a more comprehensive framework involving 4 major tasks for leaders: 1) Establish and Communicate the Urgent Need; 2) Engage Stakeholders; 3) Mobilize the Organization; and 4) Develop Organizational Agility. Leaders who guide their organizations through these stages are far more likely to succeed than those who lack a playbook. Professor Scott A. Snell shares insights based on years of experience working with organizations undergoing change. He provides a set of self-assessments, frameworks for action, and interventions to help senior leaders succeed at their most challenging and important task.

Author: Daniel Vroman Rusteen
Publisher: Optimizemybnb.com LLC
ISBN: 9780999715505
Category :
Languages : en
Pages : 250

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Book Description
Former Airbnb employee, Superhost, and Airbnb property manager reveals his strategies to rank #1 in Airbnb search by creating an optimal online listing and offline guest experience. "I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip Conley

Author: Leigh Gallagher
Publisher: Virgin Books Limited
ISBN: 9780753545584
Category :
Languages : en
Pages : 256

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Book Description
In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world. Now valued at $30 billion, Airbnb is in the very top tier of Silicon Valley's 'unicorn' startups. Yet the company has not been without controversy - disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation - where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms - cultural zeitgeist, hotel disruptor, enemy to regulators - and the first in-depth character study of its leader Brian Chesky, the company's curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

Author: Jeff Pierce
Publisher:
ISBN: 9780464823049
Category :
Languages : en
Pages :

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Book Description
Master of Vacation Rentals is a comprehensive and easy to read guide to become a successful and profitable vacation-rental host on Airbnb or any platform. From finding and improving a property to using design, deals, pricing, and calendar tips, Jeff shows you through true stories and examples how to achieve great reviews for profit and growth. He's here to help by breaking down the hosting process into 10 simple steps for you to succeed and profit in the new home-sharing landscape. This book contains the insights you need to achieve financial rewards through satisfied guests. Jeff's knowledge and experience has allowed him to perfect a technique to have his properties constantly booked and achieving 5.0 reviews. Learn the necessary tasks and thinking to follow for you to become the next vacation-rental success story!

Author: Mark Simpson
Publisher:
ISBN: 9781913284305
Category :
Languages : en
Pages : 224

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Book Description
Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!

Author: Rick Wong
Publisher:
ISBN: 9781794195219
Category :
Languages : en
Pages : 110

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Book Description
Ever thought about putting an end to your 9 to 5 office grind and set a path towards a personal and financial rewarding endeavor? Than being a vacation/Airbnb Host/Rental entrepreneur is for you! This book is a detailed step by step guide in building a self sustaining Airbnb business from an entrepreneur who has manage 50+ properties with over $2 million in revenues. You learn the nitty gritty details that only experience host knows and only now being written about. In this book you will learn about Step by step on how to get your place ready for Airbnb How to get Airbnb quickly Take photos that will blow your competition out of the water How to do proper SEO on your Airbnb listing Market research, how to find best ROI Airbnbs in your area How to automate your Airbnb business Hacks to fast track your way to become Airbnb Superhost! Who is this book written for? Airbnb Host that wants to take it to the next level People who wants financial freedom and wants to leave their full time job Airbnb Host who wants to systemize their check in, check out, cleaning and messaging Work at home moms that wants to make some money on the side People who want to meet new people and make some extra money at the same time Airbnb Host whom wonders how host manages 10+ properties, this is the book that will tell you how!

Author: Walter Grant
Publisher:
ISBN: 9781471696336
Category :
Languages : en
Pages : 192

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Book Description
The secret to earning a six-figure income without having to work your butt off When you think about living your dream life, what comes to mind? Does it include spending most of your waking hours in front of a computer, answering emails from your demanding boss and only living it up on weekends? Or does it consist of owning your own time, pursuing things you're passionate about, and still earning more than enough to indulge in your favorite activities? Unless you're certifiably insane, you definitely answered the latter. Who wouldn't want to get away from the drudgery of employee life and become the boss of their own life? There's safety and comfort in knowing you'll receive a fixed amount of money every month, regardless of how much your employer earns. But this also means that you won't get paid any more than your fixed salary, and the majority of your week belongs to the company. Why not explore something different, something that gets you closer to achieving the life of your dreams? Like starting your own business. One of the most ideal businesses for those who are just starting out is Airbnb hosting. With insider knowledge from a successful long-time Airbnb host, you can skip over the trial and error and go directly into doing what works. In How to Start a Successful Airbnb Business, you will discover: * A detailed walkthrough of the fundamentals of running an Airbnb business- from conducting market research to being the ideal host * How to set up your business legally and choose the right type of business structure for your specific needs * The winning formula to hosting successful listings that will keep the clients coming * How you can have more control over who rents out your property - for your own safety and your property's - using this special Airbnb feature * An honest look at the perks and the downsides of being an Airbnb host so you know exactly what you're getting into * Additional money-making options from Airbnb - how you can boost your income without having to buy more property How you can remove yourself from your day-to-day business operations and still enjoy the benefits and reap the profits And much more. Your dream lifestyle awaits. You just need to take the leap.

Author: Faith Jenkins
Publisher: Legacy Lit
ISBN: 030692532X
Category : Self-Help
Languages : en
Pages : 224

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Book Description
DATE SMARTER, MAKE BETTER DECISIONS IN LOVE, AND ACHIEVE THE RELATIONSHIP YOU DESERVE… IT ALL STARTS WITH NOT SETTLING! By day, Faith Jenkins is the host of Oxygen's Killer Relationship and former host of the nationally syndicated relationship show Divorce Court; by night, she’s a happily married new mother who navigated these dating streets for years before learning how to attract the love of her dreams. When she turned 35 without a wedding ring in sight, like most women, she started getting tons of questions about not being married. But she made a decision: I. Will. Not. Settle. As an attorney and arbitrator, Faith has presided over hundreds of cases, and has helped couples avoid and resolve a wealth of drama. And she’s seen it all! In Sis, Don’t Settle, she’s gathered an arsenal of love, wisdom and advice for women on how to play it smart. Modern culture would have women believe they can’t have it all—and be smart, successful, strong women with authentic love to boot. Wrong. Told in her signature style—sometimes salty and sometimes sweet—Faith provides real solutions that will teach you how to thrive in relationships while avoiding common missteps and pitfalls. She delivers it straight, with no chaser, to show us how to level up, and reminds you that how you live single will set the tone for your success in relationships. Smart, illuminating, and, often laugh-out-loud funny, Sis, Don’t Settle is the essential playbook that will help you build your confidence, generate better results in love, and land a high-value relationship once and for all. You’ll find tips on topics like: Strong Independent Women…and the Men Who Love Them What’s Worse than a Bad Relationship? Overextending Your Stay in One Becoming the Right Person to Attract the Right Person How to Release Trash Subconscious Beliefs that Keep You Settling And much more! Whether you’re single, divorced, or in a situationship, Sis, Don’t Settle reveals the direction and guidance you need to navigate love and take back your power.

Author: Brad Stone
Publisher: Little, Brown
ISBN: 0316388386
Category : Business & Economics
Languages : en
Pages : 369

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Book Description
A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store. Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.

Author: Juho Makkonen
Publisher:
ISBN: 9789529400089
Category :
Languages : en
Pages : 210

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Book Description
Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime