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Author: John J. Larish Publisher: Createspace Independent Pub ISBN: 9781477581162 Category : Business & Economics Languages : en Pages : 120
Book Description
Over 130 years old, Eastman Kodak Company was headed for trouble for more than the last 50 years. The story, especially of the CEOs who headed the company tells how they steered the company astray. There are lessons to be learned. There is no assurance that Kodak will survive its bankruptcy.
Author: John J. Larish Publisher: Createspace Independent Pub ISBN: 9781477581162 Category : Business & Economics Languages : en Pages : 120
Book Description
Over 130 years old, Eastman Kodak Company was headed for trouble for more than the last 50 years. The story, especially of the CEOs who headed the company tells how they steered the company astray. There are lessons to be learned. There is no assurance that Kodak will survive its bankruptcy.
Author: Nancy Martha West Publisher: University of Virginia Press ISBN: 9780813919591 Category : Business & Economics Languages : en Pages : 284
Book Description
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Author: Alison Devine Nordström Publisher: ISBN: 9783869303246 Category : Advertising photography Languages : en Pages : 0
Book Description
This book tells the remarkable story of the Kodak Girl, one of the most durable and successful marketing campaigns in advertising history. Created by George Eastman, inventor of the inexpensive hand-held camera, the Kodak Girl traces the intersection of American culture with photography as it evolved from a studio-bound practice to a snapshot obsession for the masses. Martha Cooper's extensive collection of Kodak Girl material ranges from advertising, by Kodak and other camera manufacturers, to photographs from all periods, engravings, trading cards, matchbooks as well as commemorative stamps and Valentine's Days cards. This rich collection considers the relationship of the Kodak Girl to the birth of the snapshot during the late nineteenth to the mid-twentieth centuries, and is accompanied by two essays on the seminal role of women - on both sides of the camera - in photography's early history.
Author: Gillian Frise Publisher: Mack ISBN: 9781912339747 Category : Photography, Artistic Languages : en Pages : 0
Book Description
In 'Picture Summer on Kodak Film', a poem by two sisters echoes across Fulford's photographs, comprised of recurring motifs: time, test strips, refracted light, rainbow colour, and distortion through shadows. Characters and places are repeated in kaleidoscopic compositions throughout this vivid sequence. Though taken across the world (in Canada, Italy, Japan, Mexico, Nepal, Thailand, USA and Vietnam), these photographs come together to create a singular visual language: one bright, timeless, fictional place. A place imbued with the unexpected beauty, humor and meaning, that one has come to expect from Jason Fulford.
Author: Ronald K. Fierstein Publisher: Ankerwycke ISBN: 9781627227698 Category : Photography Languages : en Pages : 0
Book Description
This major business biography of Polaroid and its founder and inventor Edwin Land, covers how the company grew from the initial Polavision prototypes during World War II, to the 1980s landmark patent infringement trial against Kodak that nearly brought the company to its knees.
Author: Scott D. Anthony Publisher: Harvard Business Review Press ISBN: 1633692493 Category : Business & Economics Languages : en Pages : 220
Book Description
Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services. Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.” Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
Author: Elizabeth Brayer Publisher: University Rochester Press ISBN: 9781580462471 Category : Biography & Autobiography Languages : en Pages : 710
Book Description
George Eastman transformed the world of photography. In this revealing and informative biography, Elizabeth Brayer draws a vivid portrait of this enigmatic and complex man.
Author: Paul Ira Snyder Publisher: Createspace Independent Publishing Platform ISBN: 9781479363667 Category : Camera industry Languages : en Pages : 0
Book Description
How corporate hubris caused the downfall of America's largest photography company. A meticulously documented history of Eastman Kodak Company's financial implosion. Once a member of the Dow Jones Industrial Average, a blue chip growth stock, and a member of the Nifty-Fifty, Kodak filed for Chapter XI Bankruptcy early in 2012. This Second and Revised Edition contains a new section with analysis and an update to 2016.
Author: John J. Larish
Author: John J. Larish
Author: Douglas Collins
Author: Nancy Martha West
Author: Alison Devine Nordström
Author: Gillian Frise
Author: Ronald K. Fierstein
Author: Scott D. Anthony
Author: Catherine Leutenegger
Author: Elizabeth Brayer
Author: Paul Ira Snyder