Author: Paul Kenneth Edwards Publisher: ISBN: Category : Advertising Languages : en Pages : 360
Book Description
This pioneering study on the market impact of African Americans analyzes the buying power of the black population of seventeen of the largest southern cities from Houston, Texas, to Richmond, Virginia, and discusses how best to appeal to urban black consumers through advertising. The investigation, carried out by the faculty and students at Fisk University, uses government sources and original data to analyze African American city-dwellers' occupations and buying habits, quantities of merchandise purchased, market locations for clothing and shoes, and credit systems.
Author: Robert E. Weems Publisher: NYU Press ISBN: 0814793274 Category : Business & Economics Languages : en Pages : 206
Book Description
This book provides a comprehensive portrait of African American's complex relationship with consumerism and capitalism in the United States.
Author: Publisher: ISBN: Category : Languages : en Pages : 48
Book Description
The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Author: Jared A. Ball Publisher: Springer Nature ISBN: 3030423557 Category : Business & Economics Languages : en Pages : 116
Book Description
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
Author: Marcie Cohen Ferris Publisher: UNC Press Books ISBN: 1469617692 Category : Cooking Languages : en Pages : 494
Book Description
In The Edible South, Marcie Cohen Ferris presents food as a new way to chronicle the American South's larger history. Ferris tells a richly illustrated story of southern food and the struggles of whites, blacks, Native Americans, and other people of the region to control the nourishment of their bodies and minds, livelihoods, lands, and citizenship. The experience of food serves as an evocative lens onto colonial settlements and antebellum plantations, New South cities and civil rights-era lunch counters, chronic hunger and agricultural reform, counterculture communes and iconic restaurants as Ferris reveals how food--as cuisine and as commodity--has expressed and shaped southern identity to the present day. The region in which European settlers were greeted with unimaginable natural abundance was simultaneously the place where enslaved Africans vigilantly preserved cultural memory in cuisine and Native Americans held tight to kinship and food traditions despite mass expulsions. Southern food, Ferris argues, is intimately connected to the politics of power. The contradiction between the realities of fulsomeness and deprivation, privilege and poverty, in southern history resonates in the region's food traditions, both beloved and maligned.
Author: Susannah Walker Publisher: University Press of Kentucky ISBN: 0813172195 Category : History Languages : en Pages : 266
Book Description
Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920–1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women’s racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post–World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.
Author: Ines M. Miyares Publisher: Rowman & Littlefield Publishers ISBN: 0742568504 Category : Social Science Languages : en Pages : 427
Book Description
Ethnic diversity has marked the United States from its inception and is now experiencing watershed changes in its social, cultural, and ethnic/racial geographies. Considering the impact of these transformations, this unique text examines a range of ethnic groups in both historical and contemporary context. The contributors present a rich set of case studies of key ethnic and racial communities—including those of long-standing significance such as Native Americans, African Americans, and Mexican Americans, along with the Latin American and Asian groups that make up the vast majority of newer immigrants. Each case offers a brief historical overview of the group's immigration experience and settlement patterns and discusses how it has transformed—and been transformed by—the places in which they have settled. Exploring changing communities, places, and landscapes, this book offers a nuanced understanding of the evolution of America's ethnic geographies.
Author: Steven A. Reich Publisher: Bloomsbury Publishing USA ISBN: 1610696662 Category : Social Science Languages : en Pages : 492
Book Description
Treating broad themes as well as specific topics, this guide to the Great Black Migration will introduce high school students to a touchstone critical to shaping the history of African Americans in the United States. The movement of Southern blacks to the urban North and West over the course of the 20th century had a profound impact on black life, affecting everything from politics and labor to literature and the popular arts. This encyclopedia provides readers and researchers with a comprehensive reference work on this central topic of African American history, exploring the breadth of the black migration experience from its origins in the agricultural economy of the post–Civil War South to the return migration of the late 20th century. Entries cover such topics as the destinations that attracted black migrants, the impact of the Great Migration on black religion, the relationship between migration and black politics, and the patterns of discrimination and racial violence migrants encountered. Unlike more general reference works on African American history, each entry in the encyclopedia situates its subject within the context of black migration and articulates connections between the subject of the entry and the overall history of the migration.
Author: James L. Conyers Publisher: Rowman & Littlefield ISBN: 9780830415748 Category : History Languages : en Pages : 404
Book Description
The essays in this book examine black cultural issues from the inside out, rather than from a majority perspective. Topics are grouped into four categories: historical studies on race; policy, economics, and race; educational studies and race; and social and cultural studies on race. Readers of this volume will gain a deeper understanding of the past and present realities experienced by black people in the United States. Sweeping changes have taken place in American society, but much work remains to be done before black Americans will no longer face the daily challenges created by racist stereotyping and assumptions. This book will furnish absorbing reading for anyone who seeks a better understanding of black-white relations in the United States from the mid-nineteenth century to the present. A Burnham Publishers book
Author: Ted Ownby Publisher: Univ of North Carolina Press ISBN: 0807874698 Category : History Languages : en Pages : 252
Book Description
The dreams of abundance, choice, and novelty that have fueled the growth of consumer culture in the United States would seem to have little place in the history of Mississippi--a state long associated with poverty, inequality, and rural life. But as Ted Ownby demonstrates in this innovative study, consumer goods and shopping have played important roles in the development of class, race, and gender relations in Mississippi from the antebellum era to the present. After examining the general and plantation stores of the nineteenth century, a period when shopping habits were stratified according to racial and class hierarchies, Ownby traces the development of new types of stores and buying patterns in the twentieth century, when women and African Americans began to wield new forms of economic power. Using sources as diverse as store ledgers, blues lyrics, and the writings of William Faulkner, Eudora Welty, Richard Wright, and Will Percy, he illuminates the changing relationships among race, rural life, and consumer goods and, in the process, offers a new way to understand the connection between power and culture in the American South.
Author: Paul Kenneth Edwards
Author: Robert E. Weems
Author: 
Author: Jared A. Ball
Author: Marcie Cohen Ferris
Author: Susannah Walker
Author: Ines M. Miyares
Author: Steven A. Reich
Author: James L. Conyers
Author: Ted Ownby