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Author: James H. Wittebols Publisher: Rowman & Littlefield ISBN: 9780742520028 Category : Business & Economics Languages : en Pages : 244
Book Description
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!
Author: James H. Wittebols Publisher: Rowman & Littlefield ISBN: 9780742520028 Category : Business & Economics Languages : en Pages : 244
Book Description
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!
Author: James H. Wittebols Publisher: ISBN: Category : Television advertising Languages : en Pages : 62
Book Description
This paper seeks to show how television has responded to the increasing pressure to focus on market interests by appropriating elements from soap operas which have proven so successful in fulfilling market values.
Author: Sam Ford Publisher: Univ. Press of Mississippi ISBN: 1604737174 Category : Performing Arts Languages : en Pages : 355
Book Description
The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries. The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.
Author: Muriel G. Cantor Publisher: SAGE Publications, Incorporated ISBN: Category : Language Arts & Disciplines Languages : en Pages : 176
Book Description
A comprehensive survey of the history, the means of production, the content and the impact on audiences of soap operas. A sociologist and a specialist in women's studies combine to review the content of soap operas, and the way in which they are produced. How have the themes of soap operas changed with social convention? How do these massively popular serials aimed at a female audience portray women at work and at home? The impact of soap opera on its audience, the different varieties of soap operas, and the differences in structure, content, and commercial purpose between soap operas and prime time television are also discussed. `Cantor and Pingree have performed an important service by bringing together and analyzing a va
Author: Robert Clyde Allen Publisher: UNC Press Books ISBN: 9780807841297 Category : Performing Arts Languages : en Pages : 260
Book Description
From "Ma Perkins" and "One Man's Family" in the 1930s to "All My Children" in the 1980s, the soap opera has capture the imagination of millions of American men and women of all ages. In Speaking of Soap Operas, Robert Allen undertakes a reexaminati
Author: Robert C. Allen Publisher: Routledge ISBN: 113483702X Category : Social Science Languages : en Pages : 414
Book Description
To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly await the next episode of As the World Turns, The Rich Also Weep or Eastenders. But the popularity of soap operas in Britain and the US pales in comparison to the role that they play in media cultures in other parts of the world. To Be Continued... investigates both the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the U.S., Asia, Europe, Australia and Latin America. The contributors consider the nature of soap as a media text, the history of the serial narrative as a form, and the role of the soap opera in the development of feminist media criticism. To Be Continued... presents the first scholarly examination of soap opera as global media phenomenon.
Author: Heidi Nariman Publisher: Praeger ISBN: Category : Education Languages : en Pages : 190
Book Description
In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.
Author: Elana Levine Publisher: Duke University Press ISBN: 1478009063 Category : Performing Arts Languages : en Pages : 259
Book Description
Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative, technological, social, and cultural institution. In Her Stories, Elana Levine draws on archival research and her experience as a longtime soap fan to provide an in-depth history of the daytime television soap opera as a uniquely gendered cultural form and a central force in the economic and social influence of network television. Closely observing the production, promotion, reception, and narrative strategies of the soaps, Levine examines two intersecting developments: the role soap operas have played in shaping cultural understandings of gender and the rise and fall of broadcast network television as a culture industry. In so doing, she foregrounds how soap operas have revealed changing conceptions of gender and femininity as imagined by and reflected on the television screen.
Author: Marilyn J. Matelski Publisher: McFarland ISBN: Category : Performing Arts Languages : en Pages : 244
Book Description
While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day. Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries audiences, radio and television usage, stations available, and synopses of the most popular serials.
Author: James H. Wittebols
Author: James H. Wittebols
Author: James H. Wittebols
Author: Sam Ford
Author: Muriel G. Cantor
Author: Robert Clyde Allen
Author: Robert C. Allen
Author: Heidi Nariman
Author: 
Author: Elana Levine
Author: Marilyn J. Matelski