The Rise of Market Culture

The Rise of Market Culture PDF Author: William M. Reddy
Publisher: Cambridge University Press
ISBN: 9780521347792
Category : Business & Economics
Languages : en
Pages : 420

Book Description
Professor Reddy traces the transition from pre-capitalist to capitalist culture in the French textile industry from 1750 to 1900. Using anthropology and social history, he shows how and why the conception of the social order based on the idea of the market began to emerge, and examines the attendant political and social conflict.

Faith in the Market

Faith in the Market PDF Author: John Michael Giggie
Publisher: Rutgers University Press
ISBN: 9780813530994
Category : Business & Economics
Languages : en
Pages : 276

Book Description
Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].

Promotional Cultures

Promotional Cultures PDF Author: Aeron Davis
Publisher: Polity
ISBN: 0745639836
Category : Language Arts & Disciplines
Languages : en
Pages : 262

Book Description
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Building a Market

Building a Market PDF Author: Richard Harris
Publisher: University of Chicago Press
ISBN: 0226317684
Category : History
Languages : en
Pages : 446

Book Description
A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History

Books for Idle Hours

Books for Idle Hours PDF Author: Donna Harrington-Lueker
Publisher: UMass + ORM
ISBN: 1613766319
Category : Literary Criticism
Languages : en
Pages : 291

Book Description
The publishing phenomenon of summer reading, often focused on novels set in vacation destinations, started in the nineteenth century, as both print culture and tourist culture expanded in the United States. As an emerging middle class increasingly embraced summer leisure as a marker of social status, book publishers sought new market opportunities, authors discovered a growing readership, and more readers indulged in lighter fare. Drawing on publishing records, book reviews, readers' diaries, and popular novels of the period, Donna Harrington-Lueker explores the beginning of summer reading and the backlash against it. Countering fears about the dangers of leisurely reading—especially for young women—publishers framed summer reading not as a disreputable habit but as a respectable pastime and welcome respite. Books for Idle Hours sheds new light on an ongoing seasonal publishing tradition.

A Culture of Growth

A Culture of Growth PDF Author: Joel Mokyr
Publisher: Princeton University Press
ISBN: 0691168881
Category : Business & Economics
Languages : en
Pages : 417

Book Description
Why Enlightenment culture sparked the Industrial Revolution During the late eighteenth century, innovations in Europe triggered the Industrial Revolution and the sustained economic progress that spread across the globe. While much has been made of the details of the Industrial Revolution, what remains a mystery is why it took place at all. Why did this revolution begin in the West and not elsewhere, and why did it continue, leading to today's unprecedented prosperity? In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development. Bringing together economics, the history of science and technology, and models of cultural evolution, Mokyr demonstrates that culture—the beliefs, values, and preferences in society that are capable of changing behavior—was a deciding factor in societal transformations. Mokyr looks at the period 1500–1700 to show that a politically fragmented Europe fostered a competitive "market for ideas" and a willingness to investigate the secrets of nature. At the same time, a transnational community of brilliant thinkers known as the “Republic of Letters” freely circulated and distributed ideas and writings. This political fragmentation and the supportive intellectual environment explain how the Industrial Revolution happened in Europe but not China, despite similar levels of technology and intellectual activity. In Europe, heterodox and creative thinkers could find sanctuary in other countries and spread their thinking across borders. In contrast, China’s version of the Enlightenment remained controlled by the ruling elite. Combining ideas from economics and cultural evolution, A Culture of Growth provides startling reasons for why the foundations of our modern economy were laid in the mere two centuries between Columbus and Newton.

The Economy of Character

The Economy of Character PDF Author: Deidre Lynch
Publisher: University of Chicago Press
ISBN: 0226498204
Category : Literary Criticism
Languages : en
Pages : 332

Book Description
At the start of the 18th century, literary "characters" referred as much to letters and typefaces as it did to persons in books. However, this text shows how, by the 19th century, readers used transactions with characters to accommodate themselves to newly-commercialized social relations.

The Rise and Fall of Culture History

The Rise and Fall of Culture History PDF Author: R. Lee Lyman
Publisher: Springer Science & Business Media
ISBN: 0585304521
Category : Social Science
Languages : en
Pages : 278

Book Description
This volume presents an insightful critical analysis of the culture history approach to Americanist anthropology. Reasons for the acceptance and incorporation of important concepts, as well as the paradigm's strengths and weaknesses, are discussed in detail. The framework for this analysis is founded on the contrast between two metaphysics used by evolutionary biologists in discussing their own discipline: materialistic/populational thinking and essentialistic/typological thinking. Employing this framework, the authors show not only why the culture history paradigm lost favor in the 1960s, but also which of its aspects need to be retained if archaeology is ever to produce a viable theory of culture change.

The Conquest of Cool

The Conquest of Cool PDF Author: Thomas Frank
Publisher: University of Chicago Press
ISBN: 9780226260129
Category : Business & Economics
Languages : en
Pages : 340

Book Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

The Rise of Liberal Religion

The Rise of Liberal Religion PDF Author: Matthew Hedstrom
Publisher: Oxford University Press
ISBN: 0195374495
Category : History
Languages : en
Pages : 289

Book Description
Winner of the Frank S. and Elizabeth D. Brewer Best First Book Prize of the American Society of Church History Society for U. S. Intellectual History Notable Title in American Intellectual History The story of liberal religion in the twentieth century, Matthew S. Hedstrom contends, is a story of cultural ascendency. This may come as a surprise-most scholarship in American religious history, after all, equates the numerical decline of the Protestant mainline with the failure of religious liberalism. Yet a look beyond the pews, into the wider culture, reveals a more complex and fascinating story, one Hedstrom tells in The Rise of Liberal Religion. Hedstrom attends especially to the critically important yet little-studied arena of religious book culture-particularly the religious middlebrow of mid-century-as the site where religious liberalism was most effectively popularized. By looking at book weeks, book clubs, public libraries, new publishing enterprises, key authors and bestsellers, wartime reading programs, and fan mail, among other sources, Hedstrom is able to provide a rich, on-the-ground account of the men, women, and organizations that drove religious liberalism's cultural rise in the 1920s, 1930s, and 1940s. Critically, by the post-WWII period the religious middlebrow had expanded beyond its Protestant roots, using mystical and psychological spirituality as a platform for interreligious exchange. This compelling history of religion and book culture not only shows how reading and book buying were critical twentieth-century religious practices, but also provides a model for thinking about the relationship of religion to consumer culture more broadly. In this way, The Rise of Liberal Religion offers both innovative cultural history and new ways of seeing the imprint of liberal religion in our own times.