How to Write Sales Letters That Sell PDF Download

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How to Write Sales Letters That Sell

How to Write Sales Letters That Sell PDF Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749438760
Category : Business & Economics
Languages : en
Pages : 324

Book Description
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
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