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Author: Colin Gilligan Publisher: Routledge ISBN: 9781857752021 Category : Drugs Languages : en Pages : 0
Book Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
Author: Colin Gilligan Publisher: Routledge ISBN: 9781857752021 Category : Drugs Languages : en Pages : 0
Book Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
Author: Dennis B Worthen Publisher: CRC Press ISBN: 9780789016263 Category : Medical Languages : en Pages : 316
Book Description
Get an inside look at the lives of military and civilian pharmacists during wartime! Pharmacy in World War II is a comprehensive history of American pharmacy, both in the military and on the home front, from 1941 to 1945. The book provides a unique insight into the profession, the practice, and its practitioners through the memories of those who served as pharmacist mates, corpsmen, or civilian pharmacists. Through accounts recorded in publications, stored in archives, or told first-hand, you’ll learn about the fight to establish an Army Pharmacy Corps, the work of the Selective Service committees to preserve an adequate pool of pharmacists for civilian practice, the bond drives that would buy hospital airplanes and trains, and a great deal more. Pharmacy in World War II also looks at the organizational, economic, educational, professional, and societal issues that molded pharmacy during a watershed in modern American history. Author Dennis B. Worthen, editor-in-chief of Haworth’s Pharmaceutical Heritage book series, compiled a database of more than 11,000 pharmacists, pharmacy students, and veterans in pharmacy school during wartime as part of the “Memories Project” that recalls the activities of the professional, trade, and educational institutions of pharmacy, their goals and development, and their interactions, agreements, and differences. The book examines the fight for an Army Pharmacy Corps, shortages and rationing on the home front, manpower shortages, the impact of the Selective Service, and the prevalent attitude in the military that pharmacy was a business, not a learned profession, and that pharmaceutical services could be learned with 90 days of training. Pharmacy in World War II includes memories of: pharmacy in the pre-World War II years pharmacy education the Selective Service the drugstore’s role in the war effort the Pharmacy Corps returning veterans The book also includes photographs and images as well as appendices listing colleges and schools of pharmacy, Selective Service pharmacy advisory committees, pharmacy organizations and leaders, extracts from Army medical departments supply catalogs, and pharmacists and pharmacy students who died in the war. Pharmacy in World War II is an invaluable document for pharmacy students, practitioners, and educators, and for students of American history.
Author: Colin Gilligan
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Author: Dennis B Worthen
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