Author: Paul Hirshorn
Publisher: Mit Press
ISBN:
Category : Architecture
Languages : en
Pages : 208
Book Description
Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding.
White Towers
Author: Paul Hirshorn
Publisher: Mit Press
ISBN:
Category : Architecture
Languages : en
Pages : 208
Book Description
Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding.
Publisher: Mit Press
ISBN:
Category : Architecture
Languages : en
Pages : 208
Book Description
Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding.
Cars & Parts
Antenna Theory
Author: Constantine A. Balanis
Publisher: John Wiley & Sons
ISBN: 1119178983
Category : Technology & Engineering
Languages : en
Pages : 1104
Book Description
Updated with color and gray scale illustrations, a companion website housing supplementary material, and new sections covering recent developments in antenna analysis and design This book introduces the fundamental principles of antenna theory and explains how to apply them to the analysis, design, and measurements of antennas. Due to the variety of methods of analysis and design, and the different antenna structures available, the applications covered in this book are made to some of the most basic and practical antenna configurations. Among these antenna configurations are linear dipoles; loops; arrays; broadband antennas; aperture antennas; horns; microstrip antennas; and reflector antennas. The text contains sufficient mathematical detail to enable undergraduate and beginning graduate students in electrical engineering and physics to follow the flow of analysis and design. Readers should have a basic knowledge of undergraduate electromagnetic theory, including Maxwell’s equations and the wave equation, introductory physics, and differential and integral calculus. Presents new sections on flexible and conformal bowtie, Vivaldi antenna, antenna miniaturization, antennas for mobile communications, dielectric resonator antennas, and scale modeling Provides color and gray scale figures and illustrations to better depict antenna radiation characteristics Includes access to a companion website housing MATLAB programs, Java-based applets and animations, Power Point notes, Java-based interactive questionnaires and a solutions manual for instructors Introduces over 100 additional end-of-chapter problems Antenna Theory: Analysis and Design, Fourth Edition is designed to meet the needs of senior undergraduate and beginning graduate level students in electrical engineering and physics, as well as practicing engineers and antenna designers. Constantine A. Balanis received his BSEE degree from the Virginia Tech in 1964, his MEE degree from the University of Virginia in 1966, his PhD in Electrical Engineering from The Ohio State University in 1969, and an Honorary Doctorate from the Aristotle University of Thessaloniki in 2004. From 1964 to 1970, he was with the NASA Langley Research Center in Hampton, VA, and from 1970 to 1983, he was with the Department of Electrical Engineering of West Virginia University. In 1983 he joined Arizona State University and is now Regents' Professor of Electrical Engineering. Dr. Balanis is also a life fellow of the IEEE.
Publisher: John Wiley & Sons
ISBN: 1119178983
Category : Technology & Engineering
Languages : en
Pages : 1104
Book Description
Updated with color and gray scale illustrations, a companion website housing supplementary material, and new sections covering recent developments in antenna analysis and design This book introduces the fundamental principles of antenna theory and explains how to apply them to the analysis, design, and measurements of antennas. Due to the variety of methods of analysis and design, and the different antenna structures available, the applications covered in this book are made to some of the most basic and practical antenna configurations. Among these antenna configurations are linear dipoles; loops; arrays; broadband antennas; aperture antennas; horns; microstrip antennas; and reflector antennas. The text contains sufficient mathematical detail to enable undergraduate and beginning graduate students in electrical engineering and physics to follow the flow of analysis and design. Readers should have a basic knowledge of undergraduate electromagnetic theory, including Maxwell’s equations and the wave equation, introductory physics, and differential and integral calculus. Presents new sections on flexible and conformal bowtie, Vivaldi antenna, antenna miniaturization, antennas for mobile communications, dielectric resonator antennas, and scale modeling Provides color and gray scale figures and illustrations to better depict antenna radiation characteristics Includes access to a companion website housing MATLAB programs, Java-based applets and animations, Power Point notes, Java-based interactive questionnaires and a solutions manual for instructors Introduces over 100 additional end-of-chapter problems Antenna Theory: Analysis and Design, Fourth Edition is designed to meet the needs of senior undergraduate and beginning graduate level students in electrical engineering and physics, as well as practicing engineers and antenna designers. Constantine A. Balanis received his BSEE degree from the Virginia Tech in 1964, his MEE degree from the University of Virginia in 1966, his PhD in Electrical Engineering from The Ohio State University in 1969, and an Honorary Doctorate from the Aristotle University of Thessaloniki in 2004. From 1964 to 1970, he was with the NASA Langley Research Center in Hampton, VA, and from 1970 to 1983, he was with the Department of Electrical Engineering of West Virginia University. In 1983 he joined Arizona State University and is now Regents' Professor of Electrical Engineering. Dr. Balanis is also a life fellow of the IEEE.
The Nature of the Physical World
Author: Sir Arthur Stanley Eddington
Publisher:
ISBN:
Category : Physics
Languages : en
Pages : 394
Book Description
Publisher:
ISBN:
Category : Physics
Languages : en
Pages : 394
Book Description
A Century of Innovation
Author: 3M Company
Publisher: 3m Company
ISBN:
Category : 3M Company
Languages : en
Pages : 246
Book Description
A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.
Publisher: 3m Company
ISBN:
Category : 3M Company
Languages : en
Pages : 246
Book Description
A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.
White Tears
Author: Hari Kunzru
Publisher: Vintage
ISBN: 1101973218
Category : Fiction
Languages : en
Pages : 290
Book Description
A PEN/JEAN STEIN BOOK AWARD FINALIST ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post • San Francisco Chronicle • NPR • GQ • Time • The Economist • Slate • HuffPost • Book Riot Ghost story, murder mystery, love letter to American music--White Tears is all of this and more, a thrilling investigation of race and appropriation in society today. Seth is a shy, awkward twentysomething. Carter is more glamorous, the heir to a great American fortune. But they share an obsession with music--especially the blues. One day, Seth discovers that he's accidentally recorded an unknown blues singer in a park. Carter puts the file online, claiming it's a 1920s recording by a made-up musician named Charlie Shaw. But when a music collector tells them that their recording is genuine--that there really was a singer named Charlie Shaw--the two white boys, along with Carter's sister, find themselves in over their heads, delving deeper and deeper into America's dark, vengeful heart. White Tears is a literary thriller and a meditation on art--who owns it, who can consume it, and who profits from it.
Publisher: Vintage
ISBN: 1101973218
Category : Fiction
Languages : en
Pages : 290
Book Description
A PEN/JEAN STEIN BOOK AWARD FINALIST ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post • San Francisco Chronicle • NPR • GQ • Time • The Economist • Slate • HuffPost • Book Riot Ghost story, murder mystery, love letter to American music--White Tears is all of this and more, a thrilling investigation of race and appropriation in society today. Seth is a shy, awkward twentysomething. Carter is more glamorous, the heir to a great American fortune. But they share an obsession with music--especially the blues. One day, Seth discovers that he's accidentally recorded an unknown blues singer in a park. Carter puts the file online, claiming it's a 1920s recording by a made-up musician named Charlie Shaw. But when a music collector tells them that their recording is genuine--that there really was a singer named Charlie Shaw--the two white boys, along with Carter's sister, find themselves in over their heads, delving deeper and deeper into America's dark, vengeful heart. White Tears is a literary thriller and a meditation on art--who owns it, who can consume it, and who profits from it.
Revitalizing Endangered Languages
Author: Justyna Olko
Publisher: Cambridge University Press
ISBN: 110862443X
Category : Language Arts & Disciplines
Languages : en
Pages :
Book Description
Of the approximately 7,000 languages in the world, at least half may no longer be spoken by the end of the twenty-first century. Languages are endangered by a number of factors, including globalization, education policies, and the political, economic and cultural marginalization of minority groups. This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies. The chapter authors have hands-on experience of language revitalization in many countries around the world, and each chapter includes a wealth of examples, such as case studies from specific languages and language areas. Clearly and accessibly written, it is suitable for non-specialists as well as academic researchers and students interested in language revitalization. This book is also available as Open Access on Cambridge Core.
Publisher: Cambridge University Press
ISBN: 110862443X
Category : Language Arts & Disciplines
Languages : en
Pages :
Book Description
Of the approximately 7,000 languages in the world, at least half may no longer be spoken by the end of the twenty-first century. Languages are endangered by a number of factors, including globalization, education policies, and the political, economic and cultural marginalization of minority groups. This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies. The chapter authors have hands-on experience of language revitalization in many countries around the world, and each chapter includes a wealth of examples, such as case studies from specific languages and language areas. Clearly and accessibly written, it is suitable for non-specialists as well as academic researchers and students interested in language revitalization. This book is also available as Open Access on Cambridge Core.
Barbarism and Religion
Author: John Greville Agard Pocock
Publisher: Cambridge University Press
ISBN: 0521824451
Category : Church history
Languages : en
Pages : 528
Book Description
This is the third in a sequence of works by John Pocock designed to situate Edward Gibbon, and his Decline and Fall of the Roman Empire, in a series of contexts in the history of Europe. This is a major intervention from one of the world's leading historians of ideas.
Publisher: Cambridge University Press
ISBN: 0521824451
Category : Church history
Languages : en
Pages : 528
Book Description
This is the third in a sequence of works by John Pocock designed to situate Edward Gibbon, and his Decline and Fall of the Roman Empire, in a series of contexts in the history of Europe. This is a major intervention from one of the world's leading historians of ideas.
The Peabody Reflector
Capital in the Twenty-First Century
Author: Thomas Piketty
Publisher: Harvard University Press
ISBN: 0674979850
Category : Business & Economics
Languages : en
Pages : 817
Book Description
What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In this work the author analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings transform debate and set the agenda for the next generation of thought about wealth and inequality. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values if political action is not taken. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, the author says, and may do so again. This original work reorients our understanding of economic history and confronts us with sobering lessons for today.
Publisher: Harvard University Press
ISBN: 0674979850
Category : Business & Economics
Languages : en
Pages : 817
Book Description
What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In this work the author analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings transform debate and set the agenda for the next generation of thought about wealth and inequality. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values if political action is not taken. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, the author says, and may do so again. This original work reorients our understanding of economic history and confronts us with sobering lessons for today.