Author: Gerard Hastings Publisher: Routledge ISBN: 1317301471 Category : Business & Economics Languages : en Pages : 900
Book Description
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.
Author: Betsy Boyce Publisher: ISBN: Category : History Languages : en Pages : 264
Book Description
The political philosophy of Leo Strauss remains a significant, albeit controversial, influence in political theory even 15 years after his death. In this book, Thomas Pangle (political science, U. of Toronto) has brought together ten essays, half of which have never been published, to provide an introduction to Strauss's thought. Index of names. Paperback edition, $14.95, not seen. The Rebellion of 1837 is an early landmark in Upper Canadian history. While the dramatic uprising in Toronto is well known, the troubles elsewhere in the province are less well understood. Centering her account on Hastings County, Boyce explores the events of this period in eastern Ontario. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Darin Wipperman Publisher: Rowman & Littlefield ISBN: 0811775690 Category : History Languages : en Pages : 377
Book Description
Sharpshooters were the elite of the Union army. Clad in green uniforms and equipped with the era’s latest rifles and scopes, they took up positions out in front of the infantry, where they targeted Confederate officers or skirmished with enemy soldiers. However they were used, sharpshooters formed an important presence on battlefields throughout the Civil War, and yet most accounts have tended to focus on their distinctive uniforms and cutting-edge equipment rather than on their combat performance. Thunderbolt to the Rebels tells the story of these Civil War deadeyes on battlefields from Antietam to Gettysburg and beyond. During the first year of the Civil War, Hiram Berdan proposed the creation of a unit of marksmen armed with Sharps rifles, and thus were born the 1st and 2nd U.S. Sharpshooters. Drawn heavily from the Upper Midwest and New England, as well as Pennsylvania, the soldiers had to pass a marksmanship test to join: 10 shots in a 10-inch-diameter circle from 200 yards. They were issued green uniforms for better camouflage, which also helped Confederate riflemen target them. The job of a sharpshooter was dangerous and demanding – much of it out in front of the army, much of it alone – but they made a difference on the battlefield. Thunderbolt to the Rebels uses primary sources, especially eyewitness accounts, to reveal how these elite marksmen lived, fought, and died during the Civil War.
Author: Gerry Boyce Publisher: Dundurn ISBN: 1770705139 Category : Business & Economics Languages : en Pages : 315
Book Description
Winner of the Ontario Historical Society’s Fred Landon Award for Best Regional History. Belleville, on the shores of the Bay of Quinte, traces its beginnings to the arrival of the United Empire Loyalists. For 30 years the centre of the present city was reserved for the Mississauga First Nation. White settlers who built dwellings and businesses on the land paid annual rent to them until the land was "surrendered" and a town plot laid out in 1816. The new town quickly became an important lumbering, farming, and manufacturing centre. Early influences include the Marmora Iron Works of the 1820s, the first railway in 1856, Ontario’s first gold rush in 1866, and prominent citizens such as noted pioneer author Susanna Moodie and Sir Mackenzie Bowell, Canada’s fifth prime minister. This is a personal history of Belleville, based on Gerry Boyce’s half-century of research. Embedded throughout are interesting and obscure stories about scandals, murders, and hauntings — the underbelly of the growth of a city.
Author: Osgoode Society for Canadian Legal History Publisher: University of Toronto Press ISBN: 9780802037480 Category : History Languages : en Pages : 540
Book Description
And incompetent justice : Legal responses to the 1885 Crisis [North-West Rebellions] / Bob Beal and B. Wright -- Another look at the Riel Trial for Treason [Louis Riel] / J.M. Bumstead -- The White Man governs. : The 1885 Indian trials [Indians, First Nation, Aboriginal or Native peoples] / Bill Waiser -- [Securing the dominion] -- High-handed, impolite, and empire-breaking actions : radicalism, anti-imperialism and political policing in Canada, 1860-1914 / Andrew Parnaby, Gregory S. Kealey with Kirk Niergarth -- Codification, public order and the security provisions of the Canadian Criminal Code, 1892 / Desmond H. Brown, B. Wright -- Appendices : Sir John A. Macdonald Fonds ; Archival Sources in Canada for Riel's Rebellion.
Author: Gerard Hastings
Author: Frank Moore
Author: Betsy Boyce
Author: Darin Wipperman
Author: Gerry Boyce
Author: United States. Naval War Records Office
Author: 
Author: United States. Navy Department
Author: Moore
Author: Osgoode Society for Canadian Legal History