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Author: Richard Weisgrau Publisher: Simon and Schuster ISBN: 1581159889 Category : Performing Arts Languages : en Pages : 287
Book Description
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
Author: Richard Weisgrau Publisher: Simon and Schuster ISBN: 1581159889 Category : Performing Arts Languages : en Pages : 287
Book Description
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
Author: Zack Arias Publisher: New Riders ISBN: 013343463X Category : Photography Languages : en Pages : 314
Book Description
For years, editorial and commercial photographer Zack Arias has been a respected and trusted voice in the photography industry. Known for his photography, his teaching, and his ability to connect with photographers, Zack has long had an “open door” approach to discussing his career–the ups and the downs–and in so doing has provided a straightforward and candid look inside the industry. By consistently showing great work and offering helpful advice, he has built a large, loyal readership that looks to him for guidance in navigating the currents of a difficult and dynamic industry. Now, Zack finds yet another way to cut through the noise and offer truly valuable information to those struggling to make their way through the twists and turns of an ever-changing landscape. In Photography Q&A, Zack answers over 100 questions that he fielded directly from the public. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, light, models, work/life balance, technical advice, and much more. From how to “put yourself out there” and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check–and everything in between– Photography Q&A answers many of the pressing questions that photographers are asking, but until now have not been addressed. The book also includes intermittent “Visual Intermission” sections–where Zack discusses individual images that were milestones in his development as a photographer–as well as worksheets on topics such as pricing and costs that help photographers to “know their numbers.” With all this material, and with insightful, honest answers that come straight from Zack’s experience as a photographer who has seen it all (or at least a lot of it), Photography Q&A is an essential resource for any photographer looking for the real answers to the real questions in the industry today.
Author: Richard Weisgrau Publisher: Allworth Press ISBN: Category : Business & Economics Languages : en Pages : 228
Book Description
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Roberto Valenzuela Publisher: Rocky Nook, Inc. ISBN: 1681986124 Category : Photography Languages : en Pages : 304
Book Description Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!
For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.
But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:
• Best practices and strategies for Instagram, YouTube, and Facebook
• Being found through SEO
• Promoting yourself and your work
• The role that testimonials and reviews play in your success
• Creating long-term client relationships
• Forming personal connections with clients with promo videos
• Why you should feature your work in publications
• Pricing your work and the gentle art of the up-sell
• Understanding and conveying the crucial importance of selling prints
While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.
Author: Steven Ungermann Publisher: Capture Realty Publications ISBN: 0646999931 Category : Photography Languages : en Pages : 103
Book Description
The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business. It also includes free templates to help with market research, financial planning and marketing activities. The real estate photography business can be an enjoyable way to earn a living if you have a passion for photography or real estate and wish to enjoy a flexible lifestyle. The barriers to entry are minimal as all you need to get started is a digital SLR, wide-angle lens and a tripod. It is a niche photography discipline that requires knowledge of the real estate business and passion for developing the skills for photographing this type of subject. The book includes many useful tips and lessons from the author based on his own experiences that can save you time and money when growing your business. The book is recommended for people who are planning to start or currently operate a real estate photography business. It is also a good read for those who have a passion for photography and want to start their first business or those who are interested in the business of photography and real estate from a marketing perspective.
Author: Robert Bogdan Publisher: Syracuse University Press ISBN: 9780815608516 Category : Photography Languages : en Pages : 312
Book Description
The Real Photo Postcard Guide is an informative, comprehensive, and practical treatment of this wildly popular American phenomenon that dominated the United States photographic market during the first third of the twentieth century. Robert Bogdan and Todd Weseloh draw on extensive research and observation to address all aspects of the photo postcard from its history, origin, and cultural significance to practical matters like dating, purchasing, condition, and preservation. Illustrated with over 350 exceptional photo postcards taken from archives and private collections across the country, the scope of the Real Photo Postcard Guide spans technical considerations of production, characteristics of superior images, collecting categories, and methods of research for dating photo postcards and investigating their photographers. In a broader sense, the authors show how "real photo postcards" document the social history of America. From family outings and workplace awards to lynchings and natural disasters, every image captures a moment of American cultural history from the society that generated them. Bogdan and Weseloh’s book provides an admirable integration of informative text and compelling photographic illustrations. Collectors, archivists, photographers, photo historians, social scientists, and anyone interested in the visual documentation of America will find the Real Photo Postcard Guide indispensable.
Author: Ron Castle Publisher: Amherst Media, Inc ISBN: 1682033031 Category : Business & Economics Languages : en Pages : 240
Book Description
Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.
Author: Sarah Jenkins Publisher: ISBN: 9781320122993 Category : Languages : en Pages :
Book Description
Twenty-first century Cuba is culturally rich, economically poor and yet has an energy that is infectiously uplifting. It was eighteen years ago when Sarah, a photographer, first travelled to Cuba, so she was pleasantly surprised to find that on her second visit in 2013, visibly, not a great deal had changed. There is no McDonalds or garish neon advertising, and the old Chevrolet cars are still everywhere in 2013 Cuba. Cuba is an alluring country trapped in a 1950’s time warp - well-suited to capturing in black and white photography.Discovering the real Cuba on foot is the only way to explore the ‘gritty reality’ of the place. In this photographic book, Sarah wanders the back streets of beautiful Havana, the classical french architectural city of Cienfuegos and the enchanting 19th century colonial town of Trinidad, capturing the daily lives on the street - the real essence of Cuba.
Author: Kim Beil Publisher: Stanford University Press ISBN: 1503612325 Category : Photography Languages : en Pages : 333
Book Description
A picture-rich field guide to American photography, from daguerreotype to digital. We are all photographers now, with camera phones in hand and social media accounts at the ready. And we know which pictures we like. But what makes a "good picture"? And how could anyone think those old styles were actually good? Soft-focus yearbook photos from the '80s are now hopelessly—and happily—outdated, as are the low-angle portraits fashionable in the 1940s or the blank stares of the 1840s. From portraits to products, landscapes to food pics, Good Pictures proves that the history of photography is a history of changing styles. In a series of short, engaging essays, Kim Beil uncovers the origins of fifty photographic trends and investigates their original appeal, their decline, and sometimes their reuse by later generations of photographers. Drawing on a wealth of visual material, from vintage how-to manuals to magazine articles for working photographers, this full-color book illustrates the evolution of trends with hundreds of pictures made by amateurs, artists, and commercial photographers alike. Whether for selfies or sepia tones, the rules for good pictures are always shifting, reflecting new ways of thinking about ourselves and our place in the visual world.
Author: Luc Sante Publisher: Verse Chorus Press ISBN: 1891241559 Category : Antiques & Collectibles Languages : en Pages : 162
Book Description
A penetrating analysis of the real-photo postcard phenomenon of the early 1900s. These cards depict the now vanished world of small-town America, but also represent a pivotal stage in the evolution of photography. Their head-on style inherits something of the plain aesthetic of the Civil War photographers, while anticipating the great 1930s documentary artists such as Walker Evans. Fusing his skills as a chronicler of early 20th-century America, a historian of photography and a keen critic, Sante shows how these postcards offer a revealing 'self-portrait of the American nation'.
Author: Richard Weisgrau
Author: Richard Weisgrau
Author: Zack Arias
Author: Richard Weisgrau
Author: Roberto Valenzuela
Author: Steven Ungermann
Author: Robert Bogdan
Author: Ron Castle
Author: Sarah Jenkins
Author: Kim Beil
Author: Luc Sante