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Author: Afdhel Aziz Publisher: Simon and Schuster ISBN: 1682450473 Category : Business & Economics Languages : en Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Afdhel Aziz Publisher: Simon and Schuster ISBN: 1682450473 Category : Business & Economics Languages : en Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Jake Ducey Publisher: Penguin ISBN: 0698181948 Category : Self-Help Languages : en Pages : 211
Book Description
A new, inspirational book from the world’s first millennial motivational speaker—TEDx star and motivational coach Jake Ducey! The Purpose Principles draws on the stories of success, failure, and the common threads among some of today’s most successful and influential people, inspiring you to see yourself in the same light as the world’s biggest difference-makers. Jake Ducey offers a humorous, action-oriented approach for getting more meaning out of life, teaching you how to live with more excitement, productivity, clarity, and confidence. This can help you tackle daily challenges, inspire others, live with passion and purpose, and realize all your goals more efficiently, and reach them even faster! With “WOW-ing” and unfamiliar stories of how familiar celebrities like Brad Pitt, Will Smith, Taylor Swift, Stephen King, Dave Matthews, Jim Carrey, and many others came to be, TEDx speaker and inspirational role model Ducey reveals a step-by-step pathway for living your best life in a changing world . His principles and exercises give the know-how to take advantage of the opportunities all around you. The Purpose Principles spells out the timeless wisdom used by the greatest contributors to human history, and shows how you can integrate them into your life immediately to live your wildest dreams and become a world-changer!
Author: Jake Ducey Publisher: National Geographic Books ISBN: 0399172645 Category : Self-Help Languages : en Pages : 0
Book Description
A new, inspirational book from the world’s first millennial motivational speaker—TEDx star and motivational coach Jake Ducey! The Purpose Principles draws on the stories of success, failure, and the common threads among some of today’s most successful and influential people, inspiring you to see yourself in the same light as the world’s biggest difference-makers. Jake Ducey offers a humorous, action-oriented approach for getting more meaning out of life, teaching you how to live with more excitement, productivity, clarity, and confidence. This can help you tackle daily challenges, inspire others, live with passion and purpose, and realize all your goals more efficiently, and reach them even faster! With “WOW-ing” and unfamiliar stories of how familiar celebrities like Brad Pitt, Will Smith, Taylor Swift, Stephen King, Dave Matthews, Jim Carrey, and many others came to be, TEDx speaker and inspirational role model Ducey reveals a step-by-step pathway for living your best life in a changing world . His principles and exercises give the know-how to take advantage of the opportunities all around you. The Purpose Principles spells out the timeless wisdom used by the greatest contributors to human history, and shows how you can integrate them into your life immediately to live your wildest dreams and become a world-changer!
Author: Ray Dalio Publisher: Simon and Schuster ISBN: 1982147253 Category : Business & Economics Languages : en Pages : 164
Book Description
An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s accessible to readers of all ages. It contains the key elements of the unconventional principles that helped Dalio become one of the world’s most successful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Principles or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.
Author: Hubert Joly Publisher: Harvard Business Press ISBN: 1647820391 Category : Business & Economics Languages : en Pages : 154
Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Jean Case Publisher: Simon and Schuster ISBN: 1501196367 Category : Self-Help Languages : en Pages : 272
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of.
Author: Napoleon Hill Publisher: Bnpublishing.Com ISBN: 9789562915229 Category : Business & Economics Languages : en Pages : 88
Book Description
Napoleon Hill gives you precise instructions for applying the principle of definiteness of purpose, the starting point of all individual achievements. Learn the power of forming a definite plan followed by appropriate action, of repetition of thoughts, and of a burning desire backed by faith, in realizing your dreams. Discover how to influence your subconscious mind to work for you while you sleep! Get into the habit of telling your subconscious mind exactly what you want until it delivers what you ask for, as you begin to put Napoleon Hill's success principles into work in your daily life.
Author: Ray Dalio Publisher: Simon and Schuster ISBN: 1982112387 Category : Business & Economics Languages : en Pages : 560
Book Description
#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.
Author: Jack Canfield Publisher: HarperCollins ISBN: 0062912909 Category : Self-Help Languages : en Pages : 272
Book Description
YOUR ACTION PLAN FOR SUCCESS! Don’t just dream about the life you want. Take action with this essential companion guide to Jack Canfield’s #1 success book. Hailed by Oprah Winfrey as “a guide to how to lift your life to where it can be,” The Success Principles® from #1New York Times bestselling author Jack Canfield (Chicken Soup for the Soul®, The Power of Focus) has inspired more than one million readers to achieve their dreams and fulfill their purpose. But knowledge is nothing without action. Now, with The Success Principles Workbook, Canfield challenges you to put the principles into action and get the very most out of his central lessons. The Success Principles Workbook revisits the original book’s core principles—including “Take 100% Responsibility for Your Life” and “ Decide What You Want”—then provides step-by-step instructions, self-discovery exercises, Make-It-a-Habit worksheets, and guided journaling to keep you on a path to success. Whether you want to fulfill your professional and personal goals, create an exciting new lifestyle, retire early, develop a better network, or achieve your deepest purpose, this indispensable book will provide the clarity you’ve been seeking to give you the future you’ve always wanted.
Author: Afdhel Aziz
Author: Afdhel Aziz
Author: Jake Ducey
Author: Jake Ducey
Author: Ray Dalio
Author: Hubert Joly
Author: Jean Case
Author: Napoleon Hill
Author: PLM (Firm)
Author: Ray Dalio
Author: Jack Canfield