Author: P. Micic Publisher: Springer ISBN: 0230275311 Category : Business & Economics Languages : en Pages : 280
Book Description
This is an inspiring, and practical book about seeing more of the future markets than the competitors. It is the first comprehensive model for analyzing and managing the future systematically and effectively. The five futures glasses and the 'Eltville Model' are simple, but thorough tools to improve thinking and communicating about the future.
Author: George Lakoff Publisher: Simon and Schuster ISBN: 147670001X Category : Language Arts & Disciplines Languages : en Pages : 156
Book Description
Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Author: Kevin Lynch Publisher: MIT Press ISBN: 9780262620017 Category : Architecture Languages : en Pages : 212
Book Description
The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
Author: John Eric Vining Publisher: Page Publishing, Inc ISBN: 1646286596 Category : History Languages : en Pages : 400
Book Description
An epic achievement over one hundred years in the making... In December 1941, Japan had perhaps the greatest combination of land, sea, and air forces the world had ever seen, and she used these to conquer a huge empire in the Western Pacific and East Asia. Yet by August 1945, Japan had been beaten to her knees by the combined power of China, Great Britain, and the United States. Was this destruction inevitable? Did Japan have no chance to defeat America and her allies? Why would she think she could successfully battle the two greatest industrial powers the world had ever known—Great Britain and the United States—at the same time? Violet Lightning: A Blueprint for Japanese Victory in the Pacific, 1941–1942 is a sweeping narrative over a century in the making. From the first confrontation in 1895 between the United States and Japan over Hawaii; to the massive Japanese defeats at Midway and Guadalcanal in 1942; to author John Eric Vining’s first interest in the Japanese-American conflict in the fall of 1967 by reading Carrier War in the Pacific; to the fall of 1995 when Vining first put pen to paper on this project; and finally, to 2020’s finished product by Page Publishing, Vining reviews a history of the acrimony between Japan and the United States in the first half of the Twentieth Century. He then builds what one reviewer calls a “chillingly believable” scenario for a Japanese victory in the greatest of all wars. Violet Lightning poses and answers the question: “Could Japan really have pulled it off?” You just might find yourself coming around to a point of view you didn’t believe was possible.
Author: Melanie Greenberg Publisher: New Harbinger Publications ISBN: 1626252688 Category : Self-Help Languages : en Pages : 192
Book Description
“For people suffering from stress, this book is a godsend.” —Kristin Neff, PhD, author of Self-Compassion "Highly recommended for mental health professionals and consumer health readers looking to manage stress." —Library Journal (starred review) Modern times are stressful—and it’s killing us. Unfortunately, we can’t avoid the things that stress us out, but we can change how we respond to them. In this breakthrough book, a clinical psychologist and neuroscience expert offers an original approach to help readers harness the power of positive emotions and overcome stress for good. Stress is, unfortunately, a natural part of life—especially in our busy and hectic modern times. But you don’t have to let it get in the way of your health and happiness. Studies show that the key to coping with stress is simpler than you think—it’s all about how you respond to the situations and things that stress you out or threaten to overwhelm you. The Stress-Proof Brain offers powerful, comprehensive tools based in mindfulness, neuroscience, and positive psychology to help you put a stop to unhealthy responses to stress—such as avoidance, tunnel vision, negative thinking, self-criticism, fixed mindset, and fear. Instead, you’ll discover unique exercises that provide a recipe for resilience, empowering you to master your emotional responses, overcome negative thinking, and create a more tolerant, stress-proof brain. This book will help you develop an original and effective program for mastering your emotional brain’s response to stress by harnessing the power of neuroplasticity. By creating a more stress tolerant, resilient brain, you’ll learn to shrug off the small stuff, deal with the big stuff, and live a happier, healthier life.
Author: Leah D. Schade Publisher: Rowman & Littlefield ISBN: 1538119897 Category : Religion Languages : en Pages : 261
Book Description
Preaching in the Purple Zone is a resource for helping the church understand the challenges facing parish pastors, while encouraging and equipping preachers to address the vital justice issues of our time.This book provides practical instruction for navigating the hazards of prophetic preaching with tested strategies and prudent tactics grounded in biblical and theological foundations. Key to this endeavor is using a method of civil discourse called “deliberative dialogue” for finding common values among politically diverse parishioners. Unique to this book is instruction on using the sermon-dialogue-sermon process developed by the author that expands the pastor’s level of engagement on justice issues with parishioners beyond the single sermon. This book equips clergy to help their congregations respectfully engage in deliberation about “hot topics,” find the values that bind them together, and respond faithfully to God’s Word.
Author: John Bradley Publisher: John Wiley & Sons ISBN: 1119995051 Category : Business & Economics Languages : en Pages : 550
Book Description
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
Author: P. Micic
Author: George Lakoff
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Author: Gustave Le Bon
Author: Kevin Lynch
Author: John Eric Vining
Author: Melanie Greenberg
Author: Leah D. Schade
Author: John Bradley
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