Author: Conrad Riker
Publisher: Conrad Riker
ISBN:
Category : Humor
Languages : en
Pages : 177
Book Description
Struggling with time management? Tired of stress affecting your productivity? Curious about how to advance in your career without losing your sanity? The Pragmatic Guide to Life Optimization offers efficient, practical solutions for these problems and more. This book addresses common pain points like physical fitness, mental health, personal finance, and career advancement, among others. Whether you're trying to understand the tech landscape or improve your relationships, there's a section dedicated to providing scientifically-backed, rational advice on these topics. Here's why you should buy this book: 1. Learn practical techniques for time management, helping you to be more productive. 2. Discover the science behind healthy eating and exercise, and how it affects your mental health. 3. Get practical advice on managing personal finances, from budgeting to investing. 4. Navigate the modern job market, develop your personal brand, and network effectively. 5. Stay updated on the tech landscape, from learning new software to understanding A.I.. 6. Implement strategies for managing stress and anxiety, based on scientific evidence. 7. Improve your communication skills and build healthier relationships. 8. Develop your critical thinking skills, helping you make clear, rational decisions. If you want to optimize your life and become the best version of yourself, then buy 'The Pragmatic Guide to Life Optimization' today.
The Pragmatic Guide to Life Optimization
Author: Conrad Riker
Publisher: Conrad Riker
ISBN:
Category : Humor
Languages : en
Pages : 177
Book Description
Struggling with time management? Tired of stress affecting your productivity? Curious about how to advance in your career without losing your sanity? The Pragmatic Guide to Life Optimization offers efficient, practical solutions for these problems and more. This book addresses common pain points like physical fitness, mental health, personal finance, and career advancement, among others. Whether you're trying to understand the tech landscape or improve your relationships, there's a section dedicated to providing scientifically-backed, rational advice on these topics. Here's why you should buy this book: 1. Learn practical techniques for time management, helping you to be more productive. 2. Discover the science behind healthy eating and exercise, and how it affects your mental health. 3. Get practical advice on managing personal finances, from budgeting to investing. 4. Navigate the modern job market, develop your personal brand, and network effectively. 5. Stay updated on the tech landscape, from learning new software to understanding A.I.. 6. Implement strategies for managing stress and anxiety, based on scientific evidence. 7. Improve your communication skills and build healthier relationships. 8. Develop your critical thinking skills, helping you make clear, rational decisions. If you want to optimize your life and become the best version of yourself, then buy 'The Pragmatic Guide to Life Optimization' today.
Publisher: Conrad Riker
ISBN:
Category : Humor
Languages : en
Pages : 177
Book Description
Struggling with time management? Tired of stress affecting your productivity? Curious about how to advance in your career without losing your sanity? The Pragmatic Guide to Life Optimization offers efficient, practical solutions for these problems and more. This book addresses common pain points like physical fitness, mental health, personal finance, and career advancement, among others. Whether you're trying to understand the tech landscape or improve your relationships, there's a section dedicated to providing scientifically-backed, rational advice on these topics. Here's why you should buy this book: 1. Learn practical techniques for time management, helping you to be more productive. 2. Discover the science behind healthy eating and exercise, and how it affects your mental health. 3. Get practical advice on managing personal finances, from budgeting to investing. 4. Navigate the modern job market, develop your personal brand, and network effectively. 5. Stay updated on the tech landscape, from learning new software to understanding A.I.. 6. Implement strategies for managing stress and anxiety, based on scientific evidence. 7. Improve your communication skills and build healthier relationships. 8. Develop your critical thinking skills, helping you make clear, rational decisions. If you want to optimize your life and become the best version of yourself, then buy 'The Pragmatic Guide to Life Optimization' today.
You Should Test That
Author: Chris Goward
Publisher: John Wiley & Sons
ISBN: 1118463838
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Publisher: John Wiley & Sons
ISBN: 1118463838
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
The Pragmatic Programmer
Author: Andrew Hunt
Publisher: Addison-Wesley Professional
ISBN: 013211917X
Category : Computers
Languages : en
Pages : 346
Book Description
What others in the trenches say about The Pragmatic Programmer... “The cool thing about this book is that it’s great for keeping the programming process fresh. The book helps you to continue to grow and clearly comes from people who have been there.” — Kent Beck, author of Extreme Programming Explained: Embrace Change “I found this book to be a great mix of solid advice and wonderful analogies!” — Martin Fowler, author of Refactoring and UML Distilled “I would buy a copy, read it twice, then tell all my colleagues to run out and grab a copy. This is a book I would never loan because I would worry about it being lost.” — Kevin Ruland, Management Science, MSG-Logistics “The wisdom and practical experience of the authors is obvious. The topics presented are relevant and useful.... By far its greatest strength for me has been the outstanding analogies—tracer bullets, broken windows, and the fabulous helicopter-based explanation of the need for orthogonality, especially in a crisis situation. I have little doubt that this book will eventually become an excellent source of useful information for journeymen programmers and expert mentors alike.” — John Lakos, author of Large-Scale C++ Software Design “This is the sort of book I will buy a dozen copies of when it comes out so I can give it to my clients.” — Eric Vought, Software Engineer “Most modern books on software development fail to cover the basics of what makes a great software developer, instead spending their time on syntax or technology where in reality the greatest leverage possible for any software team is in having talented developers who really know their craft well. An excellent book.” — Pete McBreen, Independent Consultant “Since reading this book, I have implemented many of the practical suggestions and tips it contains. Across the board, they have saved my company time and money while helping me get my job done quicker! This should be a desktop reference for everyone who works with code for a living.” — Jared Richardson, Senior Software Developer, iRenaissance, Inc. “I would like to see this issued to every new employee at my company....” — Chris Cleeland, Senior Software Engineer, Object Computing, Inc. “If I’m putting together a project, it’s the authors of this book that I want. . . . And failing that I’d settle for people who’ve read their book.” — Ward Cunningham Straight from the programming trenches, The Pragmatic Programmer cuts through the increasing specialization and technicalities of modern software development to examine the core process--taking a requirement and producing working, maintainable code that delights its users. It covers topics ranging from personal responsibility and career development to architectural techniques for keeping your code flexible and easy to adapt and reuse. Read this book, and you'll learn how to Fight software rot; Avoid the trap of duplicating knowledge; Write flexible, dynamic, and adaptable code; Avoid programming by coincidence; Bullet-proof your code with contracts, assertions, and exceptions; Capture real requirements; Test ruthlessly and effectively; Delight your users; Build teams of pragmatic programmers; and Make your developments more precise with automation. Written as a series of self-contained sections and filled with entertaining anecdotes, thoughtful examples, and interesting analogies, The Pragmatic Programmer illustrates the best practices and major pitfalls of many different aspects of software development. Whether you're a new coder, an experienced programmer, or a manager responsible for software projects, use these lessons daily, and you'll quickly see improvements in personal productivity, accuracy, and job satisfaction. You'll learn skills and develop habits and attitudes that form the foundation for long-term success in your career. You'll become a Pragmatic Programmer.
Publisher: Addison-Wesley Professional
ISBN: 013211917X
Category : Computers
Languages : en
Pages : 346
Book Description
What others in the trenches say about The Pragmatic Programmer... “The cool thing about this book is that it’s great for keeping the programming process fresh. The book helps you to continue to grow and clearly comes from people who have been there.” — Kent Beck, author of Extreme Programming Explained: Embrace Change “I found this book to be a great mix of solid advice and wonderful analogies!” — Martin Fowler, author of Refactoring and UML Distilled “I would buy a copy, read it twice, then tell all my colleagues to run out and grab a copy. This is a book I would never loan because I would worry about it being lost.” — Kevin Ruland, Management Science, MSG-Logistics “The wisdom and practical experience of the authors is obvious. The topics presented are relevant and useful.... By far its greatest strength for me has been the outstanding analogies—tracer bullets, broken windows, and the fabulous helicopter-based explanation of the need for orthogonality, especially in a crisis situation. I have little doubt that this book will eventually become an excellent source of useful information for journeymen programmers and expert mentors alike.” — John Lakos, author of Large-Scale C++ Software Design “This is the sort of book I will buy a dozen copies of when it comes out so I can give it to my clients.” — Eric Vought, Software Engineer “Most modern books on software development fail to cover the basics of what makes a great software developer, instead spending their time on syntax or technology where in reality the greatest leverage possible for any software team is in having talented developers who really know their craft well. An excellent book.” — Pete McBreen, Independent Consultant “Since reading this book, I have implemented many of the practical suggestions and tips it contains. Across the board, they have saved my company time and money while helping me get my job done quicker! This should be a desktop reference for everyone who works with code for a living.” — Jared Richardson, Senior Software Developer, iRenaissance, Inc. “I would like to see this issued to every new employee at my company....” — Chris Cleeland, Senior Software Engineer, Object Computing, Inc. “If I’m putting together a project, it’s the authors of this book that I want. . . . And failing that I’d settle for people who’ve read their book.” — Ward Cunningham Straight from the programming trenches, The Pragmatic Programmer cuts through the increasing specialization and technicalities of modern software development to examine the core process--taking a requirement and producing working, maintainable code that delights its users. It covers topics ranging from personal responsibility and career development to architectural techniques for keeping your code flexible and easy to adapt and reuse. Read this book, and you'll learn how to Fight software rot; Avoid the trap of duplicating knowledge; Write flexible, dynamic, and adaptable code; Avoid programming by coincidence; Bullet-proof your code with contracts, assertions, and exceptions; Capture real requirements; Test ruthlessly and effectively; Delight your users; Build teams of pragmatic programmers; and Make your developments more precise with automation. Written as a series of self-contained sections and filled with entertaining anecdotes, thoughtful examples, and interesting analogies, The Pragmatic Programmer illustrates the best practices and major pitfalls of many different aspects of software development. Whether you're a new coder, an experienced programmer, or a manager responsible for software projects, use these lessons daily, and you'll quickly see improvements in personal productivity, accuracy, and job satisfaction. You'll learn skills and develop habits and attitudes that form the foundation for long-term success in your career. You'll become a Pragmatic Programmer.
Clinician's Guide to Interpersonal Psychotherapy in Late Life
Author: Mark D. Miller
Publisher:
ISBN: 0195382242
Category : Family & Relationships
Languages : en
Pages : 209
Book Description
Interpersonal Psychotherapy for Cognitive Impairment (IPT-ci) aims to improve coping skills of older adults. It builds on traditional Interpersonal Psychotherapy, an evidence-based treatment that has been found useful in treating depressed elders. Cognitive impairment, a common occurrence in the older population due to disease or age-related causes of changes in brain function, calls for additional strategies to optimize functioning. IPT-ci seeks to help older patients and their caregivers manage the effects of cognitive impairment, particularly in the early phase when behavior changes are often misunderstood, as well as to plan for potential future declines in cognitive functioning. Part I offers an overview of IPT principles and the development of IPT-ci, as well as essential background information for those new to the field of clinical geriatrics. Chapters on late-life depression, cognitive impairment/dementia, and executive function provide key points of reference for working with this population. Part II demonstrates the IPT-ci approach from the initial interview through long-term follow up. Special attention is paid to the role of concerned family members or caregivers and the role transition they are going through becoming caregivers. This guide is replete with case examples, numbered for easy reference and representing a range of patients and issues. Detailed analysis clarifies the application of IPT-ci elements. Clinicians will find this guide a practical resource for treating older patients and assisting their caregivers from the first visit to lifelong management.
Publisher:
ISBN: 0195382242
Category : Family & Relationships
Languages : en
Pages : 209
Book Description
Interpersonal Psychotherapy for Cognitive Impairment (IPT-ci) aims to improve coping skills of older adults. It builds on traditional Interpersonal Psychotherapy, an evidence-based treatment that has been found useful in treating depressed elders. Cognitive impairment, a common occurrence in the older population due to disease or age-related causes of changes in brain function, calls for additional strategies to optimize functioning. IPT-ci seeks to help older patients and their caregivers manage the effects of cognitive impairment, particularly in the early phase when behavior changes are often misunderstood, as well as to plan for potential future declines in cognitive functioning. Part I offers an overview of IPT principles and the development of IPT-ci, as well as essential background information for those new to the field of clinical geriatrics. Chapters on late-life depression, cognitive impairment/dementia, and executive function provide key points of reference for working with this population. Part II demonstrates the IPT-ci approach from the initial interview through long-term follow up. Special attention is paid to the role of concerned family members or caregivers and the role transition they are going through becoming caregivers. This guide is replete with case examples, numbered for easy reference and representing a range of patients and issues. Detailed analysis clarifies the application of IPT-ci elements. Clinicians will find this guide a practical resource for treating older patients and assisting their caregivers from the first visit to lifelong management.
Real-World Implementation of the Biopsychosocial Approach to Healthcare: Pragmatic Approaches, Success Stories and Lessons Learned
Author: Marsha Nicole Wittink
Publisher: Frontiers Media SA
ISBN: 2889769240
Category : Medical
Languages : en
Pages : 218
Book Description
Publisher: Frontiers Media SA
ISBN: 2889769240
Category : Medical
Languages : en
Pages : 218
Book Description
Optimization and Business Improvement Studies in Upstream Oil and Gas Industry
Author: Sanjib Chowdhury
Publisher: John Wiley & Sons
ISBN: 1119100038
Category : Technology & Engineering
Languages : en
Pages : 336
Book Description
Delves into the core and functional areas in the upstream oil and gas industry covering a wide range of operations and processes Oil and gas exploration and production (E&P) activities are costly, risky and technology-intensive. With the rise in global demand for oil and fast depletion of easy reserves, the search for oil is directed to more difficult areas – deepwater, arctic region, hostile terrains; and future production is expected to come from increasingly difficult reserves – deeper horizon, low quality crude. All these are making E&P activities even more challenging in terms of operations, technology, cost and risk. Therefore, it is necessary to use scarce resources judiciously and optimize strategies, cost and capital, and improve business performance in all spheres of E&P business. Optimization and Business Improvement Studies in Upstream Oil and Gas Industry contains eleven real-life optimization and business improvement studies that delve into the core E&P activities and functional areas covering a wide range of operations and processes. It uses various quantitative and qualitative techniques, such as Linear Programing, Queuing theory, Critical Path Analysis, Economic analysis, Best Practices Benchmark, Business Process Simplification etc. to optimize Productivity of drilling operations Controllable rig time loss Deepwater exploration strategy Rig move time and activity schedule Offshore supply vessel fleet size Supply chain management system Strategic workforce and human resource productivity Base oil price for a country Standardize consumption of materials Develop uniform safety standards for offshore installations Improve organizational efficiency through business process simplification The book will be of immense interest to practicing managers, professionals and employees at all levels/ disciplines in oil and gas industry. It will also be useful to academicians, scholars, educational institutes, energy research institutes, and consultants dealing with oil and gas. The work can be used as a practical guide to upstream professionals and students in petroleum engineering programs.
Publisher: John Wiley & Sons
ISBN: 1119100038
Category : Technology & Engineering
Languages : en
Pages : 336
Book Description
Delves into the core and functional areas in the upstream oil and gas industry covering a wide range of operations and processes Oil and gas exploration and production (E&P) activities are costly, risky and technology-intensive. With the rise in global demand for oil and fast depletion of easy reserves, the search for oil is directed to more difficult areas – deepwater, arctic region, hostile terrains; and future production is expected to come from increasingly difficult reserves – deeper horizon, low quality crude. All these are making E&P activities even more challenging in terms of operations, technology, cost and risk. Therefore, it is necessary to use scarce resources judiciously and optimize strategies, cost and capital, and improve business performance in all spheres of E&P business. Optimization and Business Improvement Studies in Upstream Oil and Gas Industry contains eleven real-life optimization and business improvement studies that delve into the core E&P activities and functional areas covering a wide range of operations and processes. It uses various quantitative and qualitative techniques, such as Linear Programing, Queuing theory, Critical Path Analysis, Economic analysis, Best Practices Benchmark, Business Process Simplification etc. to optimize Productivity of drilling operations Controllable rig time loss Deepwater exploration strategy Rig move time and activity schedule Offshore supply vessel fleet size Supply chain management system Strategic workforce and human resource productivity Base oil price for a country Standardize consumption of materials Develop uniform safety standards for offshore installations Improve organizational efficiency through business process simplification The book will be of immense interest to practicing managers, professionals and employees at all levels/ disciplines in oil and gas industry. It will also be useful to academicians, scholars, educational institutes, energy research institutes, and consultants dealing with oil and gas. The work can be used as a practical guide to upstream professionals and students in petroleum engineering programs.
A Meaningful Life amidst a Pluralism of Cultures and Values
Author: Krzysztof Piotr Skowroński
Publisher: BRILL
ISBN: 9004680055
Category : Philosophy
Languages : en
Pages : 253
Book Description
There is a growing concern about living a meaningful life among those living in different contexts of cultural diversity, be it the American melting pot, the union of European nations, the multiculturally globalized, the multiformity of tribalism of various stripes, and the fashionable cyber bubbles of opinion and commentary that drive the outlooks of millions of uninformed consumers. This book argues for a wisdom that incorporates a reference for both knowledge and self-knowledge, as well as life experience and cultural traditions that have stood the test of time, all contributing to a framework in which we can navigate our lives.
Publisher: BRILL
ISBN: 9004680055
Category : Philosophy
Languages : en
Pages : 253
Book Description
There is a growing concern about living a meaningful life among those living in different contexts of cultural diversity, be it the American melting pot, the union of European nations, the multiculturally globalized, the multiformity of tribalism of various stripes, and the fashionable cyber bubbles of opinion and commentary that drive the outlooks of millions of uninformed consumers. This book argues for a wisdom that incorporates a reference for both knowledge and self-knowledge, as well as life experience and cultural traditions that have stood the test of time, all contributing to a framework in which we can navigate our lives.
Resetting Your Rhythms: Optimizing Ultradian Cycles for Energy and Vitality
Author: Gaurav Garg
Publisher: Gaurav Garg
ISBN:
Category : Education
Languages : en
Pages : 124
Book Description
Our bodies are symphonies of rhythms. Beneath the hum of life's busy motion, inside the cells of every tissue, molecular oscillations mark time's passage like the world's smallest beating drums. These cellular pulses resonate across scales into larger biological waves – cycling hormones coursing day and night, electrical brain storms waxing and waning, silent marrow churning out blood's metronomic tempo. We are creatures not of static Being, but of Becoming – beings built upon change, growth and decay. Yet unlike random chaos, the change that shapes us flows in patterns anchored deep within our genetic code. Our rhythms of activity and rest, waking and sleeping, eating and fasting, learning and forgetting, sensing and responding have all evolved to turn in sync with the predictable cycles of our spinning planet. Circadian we are, and Ultradian too. But modern life has led us astray. We doused night with artificial light, ate at odd hours, filled waking moments with distraction, turned days into endless work, and mistook convenience for progress. In banishing nature’s rhythms, we damaged our innate temporal order. We disrupted healthy oscillations once harmonized through epochs past. Now we suffer mounting ills. Yet latent within our cells, the ancient rhythms persevere. To flourish, we need but realign: Dim electric nights, welcome natural dawns, move, feast, and rest in moderation. Timing is medicine. The body heals in rhythm, thrives in rhythm. And so might we. This book charts a course back into flow with nature’s temporal patterns. Here lies the fruit of chronobiology – illuminating our biological heritage to live timely. Master these cycles, and transform your days. Peak performance, robust health, and deep meaning emerge from within. Come. Let us synchronize our lives anew.
Publisher: Gaurav Garg
ISBN:
Category : Education
Languages : en
Pages : 124
Book Description
Our bodies are symphonies of rhythms. Beneath the hum of life's busy motion, inside the cells of every tissue, molecular oscillations mark time's passage like the world's smallest beating drums. These cellular pulses resonate across scales into larger biological waves – cycling hormones coursing day and night, electrical brain storms waxing and waning, silent marrow churning out blood's metronomic tempo. We are creatures not of static Being, but of Becoming – beings built upon change, growth and decay. Yet unlike random chaos, the change that shapes us flows in patterns anchored deep within our genetic code. Our rhythms of activity and rest, waking and sleeping, eating and fasting, learning and forgetting, sensing and responding have all evolved to turn in sync with the predictable cycles of our spinning planet. Circadian we are, and Ultradian too. But modern life has led us astray. We doused night with artificial light, ate at odd hours, filled waking moments with distraction, turned days into endless work, and mistook convenience for progress. In banishing nature’s rhythms, we damaged our innate temporal order. We disrupted healthy oscillations once harmonized through epochs past. Now we suffer mounting ills. Yet latent within our cells, the ancient rhythms persevere. To flourish, we need but realign: Dim electric nights, welcome natural dawns, move, feast, and rest in moderation. Timing is medicine. The body heals in rhythm, thrives in rhythm. And so might we. This book charts a course back into flow with nature’s temporal patterns. Here lies the fruit of chronobiology – illuminating our biological heritage to live timely. Master these cycles, and transform your days. Peak performance, robust health, and deep meaning emerge from within. Come. Let us synchronize our lives anew.
System Design Interview - An Insider's Guide
Author: Alex Xu
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 280
Book Description
The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 280
Book Description
The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.
Professional Search Engine Optimization with PHP
Author: Cristian Darie
Publisher: John Wiley & Sons
ISBN: 0470168900
Category : Computers
Languages : en
Pages : 387
Book Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Publisher: John Wiley & Sons
ISBN: 0470168900
Category : Computers
Languages : en
Pages : 387
Book Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.