Public Relations Writing and Media Techniques PDF Download

Author: Dennis L. Wilcox
Publisher: Prentice Hall
ISBN: 9780205211678
Category : Public relations
Languages : en
Pages : 0

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Book Description
With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.

Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
ISBN: 020589724X
Category : Language Arts & Disciplines
Languages : en
Pages : 625

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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377

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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Author: Fraser P. Seitel
Publisher: Prentice Hall
ISBN: 9780133083576
Category : Journalism
Languages : en
Pages : 0

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Book Description
Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.

Author: Fraser P. Seitel
Publisher:
ISBN: 9780536709240
Category : Public relations
Languages : en
Pages : 0

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Book Description

Author: James E. Grunig
Publisher: Wadsworth Publishing Company
ISBN: 9780030583377
Category : Business & Economics
Languages : en
Pages : 550

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Book Description
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

Author: Tom Kelleher
Publisher:
ISBN: 9780199029914
Category :
Languages : en
Pages : 456

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Book Description
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.

Author: J. Chris Skinner
Publisher:
ISBN: 9780190412012
Category : Public relations
Languages : en
Pages : 333

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Book Description
Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.

Author: Glen M. Broom
Publisher: Pearson/Education
ISBN: 9780138145668
Category : Haster, Public relations
Languages : en
Pages : 504

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Book Description
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 9780749443061
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.