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Author: Erika Napoletano Publisher: John Wiley & Sons ISBN: 1118134664 Category : Business & Economics Languages : en Pages : 229
Book Description
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
Author: Erika Napoletano Publisher: John Wiley & Sons ISBN: 1118134664 Category : Business & Economics Languages : en Pages : 229
Book Description
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
Author: Erika Napoletano Publisher: John Wiley & Sons ISBN: 1118238664 Category : Business & Economics Languages : en Pages : 229
Book Description
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
Author: Brent M. Rogers Publisher: U of Nebraska Press ISBN: 0803296444 Category : History Languages : en Pages : 400
Book Description
Newly created territories in antebellum America were designed to be extensions of national sovereignty and jurisdiction. Utah Territory, however, was a deeply contested space in which a cohesive settler group the Mormons sought to establish their own popular sovereignty, raising the question of who possessed and could exercise governing, legal, social, and even cultural power in a newly acquired territory. In "Unpopular Sovereignty," Brent M. Rogers invokes the case of popular sovereignty in Utah as an important contrast to the better-known slavery question in Kansas. Rogers examines the complex relationship between sovereignty and territory along three main lines of inquiry: the implementation of a republican form of government, the administration of Indian policy and Native American affairs, and gender and familial relations all of which played an important role in the national perception of the Mormons ability to self-govern. Utah s status as a federal territory drew it into larger conversations about popular sovereignty and the expansion of federal power in the West. Ultimately, Rogers argues, managing sovereignty in Utah proved to have explosive and far-reaching consequences for the nation as a whole as it teetered on the brink of disunion and civil war. "
Author: Walter Laqueur Publisher: Transaction Publishers ISBN: 9780878553365 Category : History Languages : en Pages : 306
Book Description
This volume takes its title from one of the most prescient essays of our times: an analysis of Eurocommunism as a consequence of military stalemate and the atrophy of will in the West. These essays highlight Laqueur's exceedingly sober assessment of the current status in world power, not primarily in military terms but in geopolitical and ideological terms.
Author: Martin Lüthe Publisher: ISBN: 9789089649669 Category : SOCIAL SCIENCE Languages : en Pages : 0
Book Description
This collection includes eighteen essays that introduce the concept of unpopular culture and explore its critical possibilities and ramifications from a large variety of perspectives. Proposing a third term that operates beyond the dichotomy of high culture and mass culture and yet offers a fresh approach to both, these essays address a multitude of different topics that can all be classified as unpopular culture. From David Foster Wallace and Ernest Hemingway to Zane Grey and fan fiction, from Christian Rock and Country to Black Metal, from Steven Seagal to Genesis (Breyer) P-Orridge, from The Simpsons to The Real Housewives, from natural disasters to 9/11, from thesis hatements to professional sports, these essays find the unpopular across media and genres, and they analyze the politics and the aesthetics of an unpopular culture (and the unpopular in culture) that has not been duly recognized as such by the theories and methods of cultural studies.
Author: Jasper Sanchez Publisher: HarperCollins ISBN: 0063025809 Category : Young Adult Fiction Languages : en Pages : 346
Book Description
Red, White, & Royal Blue meets The West Wing in Jasper Sanchez’s electric and insightful #ownvoices YA debut, chronicling a transmasculine student’s foray into a no-holds-barred student body president election against the wishes of his politician father. Optics can make or break an election. Everything Mark knows about politics, he learned from his father, the Congressman who still pretends he has a daughter and not a son. Mark has promised to keep his past hidden and pretend to be the cis guy everyone assumes he is. But when he sees a manipulatively charming candidate for student body president inflame dangerous rhetoric, Mark risks his low profile to become a political challenger. The problem? No one really knows Mark. He didn’t grow up in this town, and his few friends are all nerds. Still, thanks to Scandal and The West Wing, they know where to start: from campaign stops to voter polling to a fashion makeover. Soon Mark feels emboldened to engage with voters—and even start a new romance. But with an investigative journalist digging into his past, a father trying to silence him, and the bully frontrunner standing in his way, Mark will have to decide which matters most: perception or truth, when both are just as dangerous. “Mind-bogglingly good. This is a novel that every teen needs.” —Kacen Callender, author of Felix Ever After "Charming, stunning, and unapologetically queer." —Mason Deaver, bestselling author of I Wish You All the Best and The Ghosts We Keep
Author: Anita Allen Publisher: Oxford University Press ISBN: 0199913188 Category : Philosophy Languages : en Pages : 278
Book Description
Can the government stick us with privacy we don't want? It can, it does, and according to Anita L. Allen, it may need to do more of it. Privacy is a foundational good, Allen argues, a necessary tool in the liberty-lover's kit for a successful life. A nation committed to personal freedom must be prepared to mandate privacy protections for its people, whether they eagerly embrace them or not. This unique book draws attention to privacies of seclusion, concealment, confidentiality and data-protection undervalued by their intended beneficiaries and targets--and outlines the best reasons for imposing them. Allen looks at laws designed to keep website operators from collecting personal information, laws that force strippers to wear thongs, and the myriad employee and professional confidentiality rules--including insider trading laws--that require strict silence about matters whose disclosure could earn us small fortunes. She shows that such laws recognize the extraordinary importance of dignity, trust and reputation, helping to preserve social, economic and political options throughout a lifetime.
Author: David Priess Publisher: PublicAffairs ISBN: 1541788214 Category : Political Science Languages : en Pages : 272
Book Description
A vivid political history of the schemes, plots, maneuvers, and conspiracies that have attempted -- successfully and not -- to remove unwanted presidents To limit executive power, the founding fathers created fixed presidential terms of four years, giving voters regular opportunities to remove their leaders. Even so, Americans have often resorted to more dramatic paths to disempower the chief executive. The American presidency has seen it all, from rejecting a sitting president's renomination bid and undermining their authority in office to the more drastic methods of impeachment, and, most brutal of all, assassination. How to Get Rid of a President showcases the political dark arts in action: a stew of election dramas, national tragedies, and presidential departures mixed with party intrigue, personal betrayal, and backroom shenanigans. This briskly paced, darkly humorous voyage proves that while the pomp and circumstance of presidential elections might draw more attention, the way that presidents are removed teaches us much more about our political order.
Author: Daniel T. Jackson Publisher: Troubador Publishing Ltd ISBN: 1800468962 Category : Fiction Languages : en Pages : 712
Book Description
Long ago, The Lord Aiduel emerged from the deserts of the Holy Land, possessed with divine powers. He used these to forcibly unify the peoples of Angall, before His ascension to heaven.
Author: Deepa Prahalad Publisher: Pearson Prentice Hall ISBN: 0131388045 Category : Business & Economics Languages : en Pages : 206
Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Erika Napoletano
Author: Erika Napoletano
Author: Erika Napoletano
Author: Brent M. Rogers
Author: Walter Laqueur
Author: Martin Lüthe
Author: Jasper Sanchez
Author: Anita Allen
Author: David Priess
Author: Daniel T. Jackson
Author: Deepa Prahalad