Author: Rayya Ghul
Publisher: Lulu.com
ISBN: 0578162768
Category : Self-Help
Languages : en
Pages : 134
Book Description
The Power of the Next Small Step is a self-help book which grew out of Rayya Ghul's practice and training courses in Solution Focused coaching and therapy. The book presents Solution Focused ideas in a conversational and accessible way so that anyone interested in taking control of their future can make use of them. The book is designed for ordinary people with the kinds of challenges which can face all of us; difficulty dealing with co-workers, being stuck in a conflict with a teenager, losing confidence after redundancy or deep sadness at the loss of a loved one. This book doesn't provide specific solutions to these problems, rather it gives you the power to generate your own route to move towards your personal goals using the skills, knowledge and resources you already have (but may have forgotten).
The Power of the Next Small Step
Author: Rayya Ghul
Publisher: Lulu.com
ISBN: 0578162768
Category : Self-Help
Languages : en
Pages : 134
Book Description
The Power of the Next Small Step is a self-help book which grew out of Rayya Ghul's practice and training courses in Solution Focused coaching and therapy. The book presents Solution Focused ideas in a conversational and accessible way so that anyone interested in taking control of their future can make use of them. The book is designed for ordinary people with the kinds of challenges which can face all of us; difficulty dealing with co-workers, being stuck in a conflict with a teenager, losing confidence after redundancy or deep sadness at the loss of a loved one. This book doesn't provide specific solutions to these problems, rather it gives you the power to generate your own route to move towards your personal goals using the skills, knowledge and resources you already have (but may have forgotten).
Publisher: Lulu.com
ISBN: 0578162768
Category : Self-Help
Languages : en
Pages : 134
Book Description
The Power of the Next Small Step is a self-help book which grew out of Rayya Ghul's practice and training courses in Solution Focused coaching and therapy. The book presents Solution Focused ideas in a conversational and accessible way so that anyone interested in taking control of their future can make use of them. The book is designed for ordinary people with the kinds of challenges which can face all of us; difficulty dealing with co-workers, being stuck in a conflict with a teenager, losing confidence after redundancy or deep sadness at the loss of a loved one. This book doesn't provide specific solutions to these problems, rather it gives you the power to generate your own route to move towards your personal goals using the skills, knowledge and resources you already have (but may have forgotten).
One Small Step Can Change Your Life
Author: Robert Maurer Ph.D.
Publisher: Workman Publishing Company
ISBN: 0761181342
Category : Self-Help
Languages : en
Pages : 229
Book Description
Improve your life fearlessly with this essential guide to kaizen—the art of making great and lasting change through small, steady steps. The philosophy is simple: Great change is made through small steps. And the science is irrefutable: Small steps circumvent the brain's built-in resistance to new behavior. No matter what the goal—losing weight, quitting smoking, writing a novel, starting an exercise program, or meeting the love of your life—the powerful technique of kaizen is the way to achieve it. Written by psychologist and kaizen expert Dr. Robert Maurer, One Small Step Can Change Your Life is the simple but potent guide to easing into new habits—and turning your life around. Learn how to overcome fear and procrastination with his 7 Small Steps—including how to Think Small Thoughts, Take Small Actions, and Solve Small Problems—to steadily build your confidence and make insurmountable-seeming goals suddenly feel doable. Dr. Maurer also shows how to visualize virtual change so that real change can come more easily. Why small rewards lead to big returns. And how great discoveries are made by paying attention to the little details most of us overlook. His simple regiment is your path to continuous improvement for anything from losing weight to quitting smoking, paying off debt, or conquering shyness and meeting new people. Rooted in the two-thousand-year-old wisdom of the Tao Te Ching—“The journey of a thousand miles begins with a single step”—here is the way to change your life without fear, without failure, and start on a new path of easy, continuous improvement.
Publisher: Workman Publishing Company
ISBN: 0761181342
Category : Self-Help
Languages : en
Pages : 229
Book Description
Improve your life fearlessly with this essential guide to kaizen—the art of making great and lasting change through small, steady steps. The philosophy is simple: Great change is made through small steps. And the science is irrefutable: Small steps circumvent the brain's built-in resistance to new behavior. No matter what the goal—losing weight, quitting smoking, writing a novel, starting an exercise program, or meeting the love of your life—the powerful technique of kaizen is the way to achieve it. Written by psychologist and kaizen expert Dr. Robert Maurer, One Small Step Can Change Your Life is the simple but potent guide to easing into new habits—and turning your life around. Learn how to overcome fear and procrastination with his 7 Small Steps—including how to Think Small Thoughts, Take Small Actions, and Solve Small Problems—to steadily build your confidence and make insurmountable-seeming goals suddenly feel doable. Dr. Maurer also shows how to visualize virtual change so that real change can come more easily. Why small rewards lead to big returns. And how great discoveries are made by paying attention to the little details most of us overlook. His simple regiment is your path to continuous improvement for anything from losing weight to quitting smoking, paying off debt, or conquering shyness and meeting new people. Rooted in the two-thousand-year-old wisdom of the Tao Te Ching—“The journey of a thousand miles begins with a single step”—here is the way to change your life without fear, without failure, and start on a new path of easy, continuous improvement.
The Power of Small
Author: Aisling Leonard-Curtin
Publisher: Macmillan + ORM
ISBN: 1250248752
Category : Self-Help
Languages : en
Pages : 259
Book Description
Tiny changes to transform your life We’ve all set out to change our lives with big plans, bold ideas, and brilliant ambitions. And too often those resolutions and plans have lasted for a day or two before real life swoops in and we are back to normal. Or, perhaps even more frequently, we find ourselves so overwhelmed with life that we feel utterly powerless to even attempt to change anything. The Power of Small offers a way forward. Instead of pushing for large, dramatic changes, Aisling and Trish Leonard-Curtin help readers make small, manageable changes in their lives. Everyday decisions pile up to create transformation. Instead of being daunted by your goals and dreams or paralyzed by the business of life, The Power of Small will help you take the practical, approachable steps that will change your life, even if you feel completely stuck or defeated. As practicing psychologists, Aisling and Trish know first-hand the power of the techniques outlined in The Power of Small and have based their writing on numerous case studies and the latest psychological research. Emphasizing self-compassion and real, actionable steps, The Power of Small will empower you to make big changes in your life—one small step at a time.
Publisher: Macmillan + ORM
ISBN: 1250248752
Category : Self-Help
Languages : en
Pages : 259
Book Description
Tiny changes to transform your life We’ve all set out to change our lives with big plans, bold ideas, and brilliant ambitions. And too often those resolutions and plans have lasted for a day or two before real life swoops in and we are back to normal. Or, perhaps even more frequently, we find ourselves so overwhelmed with life that we feel utterly powerless to even attempt to change anything. The Power of Small offers a way forward. Instead of pushing for large, dramatic changes, Aisling and Trish Leonard-Curtin help readers make small, manageable changes in their lives. Everyday decisions pile up to create transformation. Instead of being daunted by your goals and dreams or paralyzed by the business of life, The Power of Small will help you take the practical, approachable steps that will change your life, even if you feel completely stuck or defeated. As practicing psychologists, Aisling and Trish know first-hand the power of the techniques outlined in The Power of Small and have based their writing on numerous case studies and the latest psychological research. Emphasizing self-compassion and real, actionable steps, The Power of Small will empower you to make big changes in your life—one small step at a time.
The Spirit of Kaizen: Creating Lasting Excellence One Small Step at a Time
Author: Robert Maurer
Publisher: McGraw Hill Professional
ISBN: 0071796185
Category : Business & Economics
Languages : en
Pages : 193
Book Description
Discover the power of KAIZEN to make lasting and powerful change in your organization “Maurer uses his knowledge of the brain and human psychology to show what I have promoted for the past three decades—that continuous improvement is built on the foundation of people courageously using their creativity. Kaizen is much more than a world-class management practice; it is a technique to remove fear from our mind’s mind, enabling us to take small steps to better things. The process of change starts with awareness and desire in our minds and then leads to action and change in the physical world. Readers of this book will surely fi nd new ideas and encouragement to make improvements in personal health, performance at work, and their own well-being.” —Masaaki Imai, Chariman, Kaizen Institute KAIZEN: The Small-Step Step Solution for You and Your Company Today’s businesses love the idea of revolutionary, immediate change. But major “disruptive” efforts often fail because radical change sets off alarms in our brains and shuts down our power to think clearly and creatively. There is, however, a more effective path to change. Change that is lasting and powerful. Change that begins with one small step . . . It’s The Spirit of Kaizen—a proven system for implementing small, incremental steps that can have a big impact in reaching your goals. This step-by-step guide from renowned psychologist and consultant Dr. Robert Maurer shows you how to: Lower costs—by offering little rewards Raise quality—by reducing mistakes Manage difficult people— one step at a time Boost morale and productivity— in five minutes a day Implement big ideas—through small but steady actions Sell more—in less time Filled with practical tips and ready-to-use tools for managers, innovators, and entrepreneurs, The Spirit of Kaizen is the essential handbook for a changing world. You’ll learn how to think outside the suggestion box, remove mental blindfolds, manage stress with one-minute exercises, and handle rising health-care costs. You’ll discover the “small step” secrets for dealing with all kinds of people, from tough bosses and listless workers to stubborn clients and fussy customers. These simple but powerful techniques can be applied to almost any workplace situation, especially when you’re trying to navigate the stormy waters of radical change, high-pressure deadlines, and cutthroat competition. These are the same methods of small, continual improvement that have been tested by the largest companies, such as Boeing, Toyota, and the U.S. Navy—methods that will work for you, too. No matter how big the obstacle or how big the dream, The Spirit of Kaizen has a small-step solution to help you succeed.
Publisher: McGraw Hill Professional
ISBN: 0071796185
Category : Business & Economics
Languages : en
Pages : 193
Book Description
Discover the power of KAIZEN to make lasting and powerful change in your organization “Maurer uses his knowledge of the brain and human psychology to show what I have promoted for the past three decades—that continuous improvement is built on the foundation of people courageously using their creativity. Kaizen is much more than a world-class management practice; it is a technique to remove fear from our mind’s mind, enabling us to take small steps to better things. The process of change starts with awareness and desire in our minds and then leads to action and change in the physical world. Readers of this book will surely fi nd new ideas and encouragement to make improvements in personal health, performance at work, and their own well-being.” —Masaaki Imai, Chariman, Kaizen Institute KAIZEN: The Small-Step Step Solution for You and Your Company Today’s businesses love the idea of revolutionary, immediate change. But major “disruptive” efforts often fail because radical change sets off alarms in our brains and shuts down our power to think clearly and creatively. There is, however, a more effective path to change. Change that is lasting and powerful. Change that begins with one small step . . . It’s The Spirit of Kaizen—a proven system for implementing small, incremental steps that can have a big impact in reaching your goals. This step-by-step guide from renowned psychologist and consultant Dr. Robert Maurer shows you how to: Lower costs—by offering little rewards Raise quality—by reducing mistakes Manage difficult people— one step at a time Boost morale and productivity— in five minutes a day Implement big ideas—through small but steady actions Sell more—in less time Filled with practical tips and ready-to-use tools for managers, innovators, and entrepreneurs, The Spirit of Kaizen is the essential handbook for a changing world. You’ll learn how to think outside the suggestion box, remove mental blindfolds, manage stress with one-minute exercises, and handle rising health-care costs. You’ll discover the “small step” secrets for dealing with all kinds of people, from tough bosses and listless workers to stubborn clients and fussy customers. These simple but powerful techniques can be applied to almost any workplace situation, especially when you’re trying to navigate the stormy waters of radical change, high-pressure deadlines, and cutthroat competition. These are the same methods of small, continual improvement that have been tested by the largest companies, such as Boeing, Toyota, and the U.S. Navy—methods that will work for you, too. No matter how big the obstacle or how big the dream, The Spirit of Kaizen has a small-step solution to help you succeed.
One Small Step
Author: P.B. Kerr
Publisher: Simon and Schuster
ISBN: 1416942149
Category : Juvenile Fiction
Languages : en
Pages : 12
Book Description
In 1969 Houston, Texas, thirteen-year-old Scott learns to fly from his father, an Air Force flight instructor, but when NASA needs him for a secret space mission, Scott's elation is tempered by concern that his mother, who has moved to Florida, will find out. Reprint.
Publisher: Simon and Schuster
ISBN: 1416942149
Category : Juvenile Fiction
Languages : en
Pages : 12
Book Description
In 1969 Houston, Texas, thirteen-year-old Scott learns to fly from his father, an Air Force flight instructor, but when NASA needs him for a secret space mission, Scott's elation is tempered by concern that his mother, who has moved to Florida, will find out. Reprint.
The Lazy Genius Way
Author: Kendra Adachi
Publisher: WaterBrook
ISBN: 0525653910
Category : Psychology
Languages : en
Pages : 242
Book Description
Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't. If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge. With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers fourteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint. The Lazy Genius Way isn't a new list of things to do; it's a new way to see. Skip the rules about getting up at 5 a.m. and drinking more water. Let's just figure out how to be a good person who can get stuff done without turning into The Hulk. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.
Publisher: WaterBrook
ISBN: 0525653910
Category : Psychology
Languages : en
Pages : 242
Book Description
Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't. If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge. With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers fourteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint. The Lazy Genius Way isn't a new list of things to do; it's a new way to see. Skip the rules about getting up at 5 a.m. and drinking more water. Let's just figure out how to be a good person who can get stuff done without turning into The Hulk. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.
The Big Deal of Taking Small Steps to Move Closer to God
Author: Vashti McKenzie
Publisher: FaithWords
ISBN: 1455596558
Category : Religion
Languages : en
Pages : 209
Book Description
THE BIG DEAL... shows how to develop a stronger relationship with God and more effective spiritual lifestyle by taking small steps that lead to big changes. Been running for Jesus a long time (I'm not tired yet) Been singing for Jesus a long time (I'm not tired yet) Been running by day and praying by night (I'm not tired yet) I've gotta get going, it's a mighty hard fight (No...I'm not tired yet) I've been serving God a long time (I'm not tired yet) I've been living for God a long time (I'm not tired yet) I've been praying to the Lord a long time (I'm not tired yet) It's an uphill journey but all I've got to say is (I'm not tired yet) The old spiritual song lifts you, but you are tired. Or maybe you're bored. You're still going to church. You're still praying. You're still serving. You're still giving. Deep within you, faith remains. But you feel a longing. You're not seeking fireworks. You're not a pew-sitter, safe in some spiritual comfort zone, looking for a thrill from the Lord. Your trust in God is secure. But you feel a longing for something more, deeper, fresher. If you've ignored these innermost feelings thinking they're no big deal, this basic yet dynamic program that Bishop Vashti McKenzie has implemented in more than two hundred churches with astounding results is for you. Individuals who have had many years of Christian life discovered a renewed sense of calling and purpose. Even new believers were invigorated in their faith-building process. Bishop McKenzie prescribes very small changes-such as adding a mere thirty seconds of prayer daily-that lead to radical closeness to God. And building an enjoyable, meaningful relationship with the Almighty doesn't mean striving for perfection. Small steps-but meaningful steps-collectively evolve into intimacy with God. And the big deal result is greater ability to biblically address life challenges. The big deal is that you're even more available to serve family, church, and community: truly in "no ways tired." Increasing spirituality is incremental, not monumental. Mustard-seed-like increases in positive actions (and corresponding decreases in negative ones) yield mountain-moving growth!
Publisher: FaithWords
ISBN: 1455596558
Category : Religion
Languages : en
Pages : 209
Book Description
THE BIG DEAL... shows how to develop a stronger relationship with God and more effective spiritual lifestyle by taking small steps that lead to big changes. Been running for Jesus a long time (I'm not tired yet) Been singing for Jesus a long time (I'm not tired yet) Been running by day and praying by night (I'm not tired yet) I've gotta get going, it's a mighty hard fight (No...I'm not tired yet) I've been serving God a long time (I'm not tired yet) I've been living for God a long time (I'm not tired yet) I've been praying to the Lord a long time (I'm not tired yet) It's an uphill journey but all I've got to say is (I'm not tired yet) The old spiritual song lifts you, but you are tired. Or maybe you're bored. You're still going to church. You're still praying. You're still serving. You're still giving. Deep within you, faith remains. But you feel a longing. You're not seeking fireworks. You're not a pew-sitter, safe in some spiritual comfort zone, looking for a thrill from the Lord. Your trust in God is secure. But you feel a longing for something more, deeper, fresher. If you've ignored these innermost feelings thinking they're no big deal, this basic yet dynamic program that Bishop Vashti McKenzie has implemented in more than two hundred churches with astounding results is for you. Individuals who have had many years of Christian life discovered a renewed sense of calling and purpose. Even new believers were invigorated in their faith-building process. Bishop McKenzie prescribes very small changes-such as adding a mere thirty seconds of prayer daily-that lead to radical closeness to God. And building an enjoyable, meaningful relationship with the Almighty doesn't mean striving for perfection. Small steps-but meaningful steps-collectively evolve into intimacy with God. And the big deal result is greater ability to biblically address life challenges. The big deal is that you're even more available to serve family, church, and community: truly in "no ways tired." Increasing spirituality is incremental, not monumental. Mustard-seed-like increases in positive actions (and corresponding decreases in negative ones) yield mountain-moving growth!
One Small Step?
Author: Gerhard Wisnewski
Publisher: CLAIRVIEW BOOKS
ISBN: 1905570120
Category : Science
Languages : en
Pages : 632
Book Description
From the very first manned flight into orbit right up to the present day, there have been serious anomalies in the official narrative of the conquest of space. Bestselling author Gerhard Wisnewski dissects the history in minute detailfrom the first Russian missions to the final American moon project of Apollo 17looking at films, photos, radio communications, personal statements, and other available material. Using forensic methods of investigation, he pieces together a complex jigsaw depicting a disturbing picture of falsifications, lies, and fakery in the Cold War struggle for supremacy between the Soviet Union and the United States. The evidence he presents casts serious doubt on the possibility of humans ever having walked on the moon.
Publisher: CLAIRVIEW BOOKS
ISBN: 1905570120
Category : Science
Languages : en
Pages : 632
Book Description
From the very first manned flight into orbit right up to the present day, there have been serious anomalies in the official narrative of the conquest of space. Bestselling author Gerhard Wisnewski dissects the history in minute detailfrom the first Russian missions to the final American moon project of Apollo 17looking at films, photos, radio communications, personal statements, and other available material. Using forensic methods of investigation, he pieces together a complex jigsaw depicting a disturbing picture of falsifications, lies, and fakery in the Cold War struggle for supremacy between the Soviet Union and the United States. The evidence he presents casts serious doubt on the possibility of humans ever having walked on the moon.
The Progress Principle
Author: Teresa Amabile
Publisher: Harvard Business Press
ISBN: 1422142736
Category : Business & Economics
Languages : en
Pages : 270
Book Description
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.
Publisher: Harvard Business Press
ISBN: 1422142736
Category : Business & Economics
Languages : en
Pages : 270
Book Description
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.
Switch
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.