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Author: Michael Stone Publisher: ISBN: 9781641051644 Category : Law Languages : en Pages : 374
Book Description
As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
Author: Michael Stone Publisher: ISBN: 9781641051644 Category : Law Languages : en Pages : 374
Book Description
As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
Author: Danny Simon Publisher: Kent Press ISBN: 9781888206111 Category : Languages : en Pages : 525
Book Description
An overview of the basics of international licensing with informative material about the various practices of all aspects of the licensing industry. It includes information that will help those new and experienced to hone their licensing skills. The book provides a worldwide perspective of the industry and is the definitive guidebook for anyone who is interested in capitalizing on this potentially lucrative market.
Author: Alexander I. Poltorak Publisher: John Wiley & Sons ISBN: 0471432334 Category : Law Languages : en Pages : 246
Book Description
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!
Author: United States. Congress. House. Committee on Interior and Insular Affairs. Subcommittee on Oversight and Investigations Publisher: ISBN: Category : Civil defense Languages : en Pages : 1588
Author: United States. Congress. Senate. Committee on the Judiciary Publisher: ISBN: Category : Interstate commerce Languages : en Pages : 382
Book Description
Considers legislation to enlarge FTC membership and extend Commission authority to require licenses of all corporations involved in interstate commerce.
Author: Alexander I. Poltorak Publisher: John Wiley & Sons ISBN: 1118009959 Category : Law Languages : en Pages : 325
Book Description
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Author: Richard Stim Publisher: Nolo ISBN: 1413327923 Category : Business & Economics Languages : en Pages : 457
Book Description
All you need to protect and profit from your invention You’ve got a great idea and you’re ready to strike it rich. Now, you need to find a company or partner you can trust, hash out a fair licensing deal, and get your idea to the marketplace. Profit From Your Idea will help you negotiate and draft a licensing agreement that protects your interests and maximizes your chances of earning a profit. With this all-in-one guide you’ll understand how to: navigate the licensing landscape protect your intellectual property rights sort out ownership rights work with licensing agents protect confidential information find and solicit potential licensees license overseas reveal your invention safely, and negotiate and update an agreement. The 10th edition is completely updated with the latest developments in licensing law and patent filing rules, and covers industry-standard Fair, Reasonable, and Nondiscriminatory (FRAND) licensing terms. With Downloadable Forms: download forms including license agreements, assignments, joint ownership agreements, and many more (details inside).
Author: Michael Stone
Author: Michael Stone
Author: Danny Simon
Author: Alexander I. Poltorak
Author: Rand Brenner
Author: Heather J. Meeker
Author: Warren William Daboll
Author: United States. Congress. House. Committee on Interior and Insular Affairs. Subcommittee on Oversight and Investigations
Author: United States. Congress. Senate. Committee on the Judiciary
Author: Alexander I. Poltorak
Author: Richard Stim