Author: Sal Cincotta Publisher: Peachpit Press ISBN: 0133132706 Category : Photography Languages : en Pages : 313
Book Description
If you have finally taken the leap with your photography and gone into business–or if you are considering it– The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
Author: Sal Cincotta Publisher: Pearson Education ISBN: 0321940121 Category : Business & Economics Languages : en Pages : 241
Book Description
Learn quickly about all aspects of the lucrative high school senior portrait market, from shooting, posing, and lighting, to pricing, marketing, and contracts! Learn from an established pro photographer who has grown his business into a million-dollar brand Covers all the basics needed to get a high school senior photography business off the ground and running Author has great following and traction via social media, website, and magazine platforms
Author: Carolyn E. Wright Publisher: ISBN: Category : Law Languages : en Pages : 132
Book Description
The Photographer's Legal Guide provides essential tools and basic information to navigate the complexities of legal issues in the business of photography. It addresses the important issues such as copyright, taxes, business structures, contracts and insurance in an easy to read and understand manner.
Author: Sarah Petty Publisher: Greenleaf Book Group ISBN: 1608322823 Category : Business & Economics Languages : en Pages : 209
Book Description
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
Author: Tom Reilly Publisher: Macmillan ISBN: 1250099188 Category : Business & Economics Languages : en Pages : 273
Book Description
What would you do if alligators were loose in your office? Or if your place of business changed 80 times during a four month period? What if two of your key employees were infant twins? Or you were asked to manage 130 people who were hired yesterday? Tom Reilly has faced these obstacles and thousands more in his three-decade career managing major motion pictures. He’s led more than 100,000 employees and been responsible for overseeing over two billion dollars in pro-rated production budgets and learned that successful management isn’t about what you want; the question is, what do you NEED? Often filming at live locations, Reilly was forced to adopt a unique set of strategies to accommodate for extreme workplace conditions and the challenge of leading and managing big budget projects, a revolving-door workforce of technicians, and actors such as Al Pacino, Robert de Niro, Tom Hanks, Charlize Theron, Sean Connery, and Harrison Ford. In The Hollywood MBA, Reilly explores the ten key strategies he utilized to manage big crews, big budgets, and big personalities on major motion pictures, and shows us how these strategies can be leveraged in any business for success. With an eye for making small adjustments to management strategy that produce big results, Reilly utilizes the narrative backdrop of the film set as an extreme case study in modern management identifying proven, easy-to-implement, and often counter intuitive practices that will increase engagement, team cohesion, efficiency, creativity, quality, and the bottom line in any industry.
Author: Stephen Bull Publisher: John Wiley & Sons ISBN: 1405195843 Category : Photography Languages : en Pages : 568
Book Description
The study of photography has never been more important. A look at today's digital world reveals that a greater number of photographs are being taken each day than at any other moment in history. Countless photographs are disseminated instantly online and more and more photographic images are earning prominent positions and garnering record prices in the rarefied realm of top art galleries. Reflecting this dramatic increase in all things photographic, A Companion to Photography presents a comprehensive collection of original essays that explore a variety of key areas of current debate around the state of photography in the twenty-first century. Essays are grouped and organized in themed sections including photographic interpretation, markets, popular photography, documents, and fine art and provide comprehensive coverage of the subject. Representing a diversity of approaches, essays are written by both established and emerging photographers and scholars, as well as various experts in their respective areas. A Companion to Photography offers scholars and professional photographers alike an essential and up-to-date resource that brings the study of contemporary photography into clear focus.
Author: Christer Holloman Publisher: John Wiley & Sons ISBN: 1119967236 Category : Business & Economics Languages : en Pages : 248
Book Description
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
Author: Robbie Quinn Publisher: Abrams ISBN: 1647006783 Category : Photography Languages : en Pages : 509
Book Description
Fashion and wisdom from style rebels in New York City and beyond In a world where stores, clothes, and trends have become increasingly standardized, fashion is one of the most powerful ways to explore and express our personalities, identities, and individuality. For years, renowned photographer Robbie Quinn has come across style rebels and bold expressionists on the streets of NYC and the world’s largest cities, stopping them for impromptu photoshoots and testimonials. He’s even given these eccentric lovers of style a name: Street Unicorns. In these pages, Quinn shares the portraits, viewpoints, and aspirations of more than 250 Street Unicorns with the hopes of inspiring readers to rediscover the most authentic parts of themselves. A vibrant declaration against ageism, racism, homophobia, and all other discriminations, this book is a love letter to those who aren’t afraid to stand out, embrace nonconformity, and share who they are with the world.
Author: Jack Welch Publisher: HarperCollins UK ISBN: 0007594380 Category : Business & Economics Languages : en Pages : 238
Book Description
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today – and tomorrow.
Author: Sal Cincotta
Author: Sal Cincotta
Author: Damien Lovegrove
Author: Carolyn E. Wright
Author: Sarah Petty
Author: Tom Reilly
Author: Stephen Bull
Author: Christer Holloman
Author: Robbie Quinn
Author: Jack Welch