Author: Larry Kahaner Publisher: Simon and Schuster ISBN: 0684844044 Category : Business & Economics Languages : en Pages : 308
Book Description
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
Author: Seena Sharp Publisher: John Wiley & Sons ISBN: 0470293179 Category : Business & Economics Languages : en Pages : 304
Book Description
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Author: Craig S. Fleisher Publisher: FT Press ISBN: 0131873660 Category : Business & Economics Languages : en Pages : 679
Book Description
Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.
Author: Andrew Pollard Publisher: Financial Times/Prentice Hall ISBN: 9780273637097 Category : Business enterprises Languages : en Pages : 0
Book Description
This text for business executives is both a strategic treatment of the need for competitor intelligence and a tactical guide to how to go about obtaining the same. It provides the tricks of the trade and includes case illustrations, key success and failure factors, skills and techniques.
Author: Douglas Bernhardt Publisher: Pitman Publishing ISBN: 9780273601531 Category : Business & Economics Languages : en Pages : 294
Book Description
Competivitive intelligence is the analytical process that transforms disaggregated market and competitor data into accurate, relevant and actionable strategic information about competitors' capabilities, intentions, performance and position.
Author: Leonard M. Flud Publisher: Wiley ISBN: 9780471809678 Category : Business & Economics Languages : en Pages : 510
Book Description
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.
Author: Craig S. Fleisher Publisher: Prentice Hall ISBN: 9780131918726 Category : Business intelligence Languages : en Pages : 457
Book Description
For Strategic Management courses. This book examines the techniques involved in analyzing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models.
Author: Per V. Jenster Publisher: Copenhagen Business School Press DK ISBN: 9788763002028 Category : Business & Economics Languages : en Pages : 248
Book Description
Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.
Author: Larry Kahaner
Author: Leonard M. Fuld
Author: Seena Sharp
Author: Craig S. Fleisher
Author: Andrew Pollard
Author: Douglas Bernhardt
Author: Leonard M. Flud
Author: Craig S. Fleisher
Author: Jerry Miller
Author: Per V. Jenster