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Author: Mark Tungate Publisher: Kogan Page Publishers ISBN: 0749453567 Category : Business & Economics Languages : en Pages : 257
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Mark Tungate Publisher: Kogan Page Publishers ISBN: 0749453567 Category : Business & Economics Languages : en Pages : 257
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: Publisher: Bloomsbury Publishing USA ISBN: 1501375695 Category : Languages : en Pages : 377
Author: Chris Salgardo Publisher: Clarkson Potter ISBN: 0804186979 Category : Health & Fitness Languages : en Pages : 242
Book Description
Chris Salgardo, the charismatic president of cult-favorite skin-care line Kiehl's, delivers the definitive guide to grooming every man needs--and was afraid to ask for. Manmade is the first grooming and skin-care guide created with a 21st-century man in mind. Rather than dispense one-size-fits-all advice, style icon and Kiehl's prez Chris Salgardo tailors his guidance to a man's lifestyle and interest level, devoting chapters to the specific grooming needs of the polished gentleman; the extreme sports enthusiast; the bad boy/rebel; the artistic renaissance man; and the DIY hipster. From battling the effects of aging to hair concerns--whether too much or not enough--Chris offers insiders' secrets for looking impeccably (but not obviously) groomed.
Author: Cele C. Otnes Publisher: Taylor & Francis ISBN: 1136463488 Category : Business & Economics Languages : en Pages : 484
Book Description
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Author: Janeen Arnold Costa Publisher: SAGE Publications, Incorporated ISBN: Category : Business & Economics Languages : en Pages : 258
Book Description
Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.
Author: Francisco J. Martínez-López Publisher: Springer ISBN: 3030189112 Category : Business & Economics Languages : en Pages : 214
Book Description
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Author: Nicholas Storey Publisher: Casemate Publishers ISBN: 1848849923 Category : Design Languages : en Pages : 328
Book Description
“The ideal book for anyone interested in men’s fashion from the past to the present day” from the author of History of Men’s Etiquette (Antiques Diary). This idiosyncratic book takes the reader on a fascinating journey through high-end grooming and care, from open razors, strops and Belgian Waterstone; silver-tipped badger shaving brushes and shaving soaps; through colognes and scents and even D. R. Harris’s Pick-Me-Up. It then moves onto dressing accessories, such as slippers, watches, cufflinks and shirt studs, and tie pins, even how to assess precious stones as well as a fascinating account, from primary sources, of the evolution of the dinner jacket-Tuxedo. Moreover, if you want to know not just how to mix drinks but something of their history, as well as the history of beer, cider and mead; sweets of all kinds, chocolate, tea and coffee; pairing food and drink; and then every essential fact about tobacco, pipes, Havana cigars, cigarettes and snuff, it’s all here. But it does not stop there. The journey continues on to a consideration of some of London’s fascinating venues, including pubs, clubs, restaurants, hotels and bars; some nice points of conduct and the author’s reflections on such things as feminine wiles (what women really look for) and even how to stop a fight. There is a chapter on selecting and buying gifts for the lady in your life, a dictionary of Anglo-American sartorial terms and it ends, as it begins, with thoughts of England as home. The author has submitted the book in draft to the scrutiny of leading world experts on the various topics and so, as well as being entertaining, it is backed by authority.
Author: Autumn Whitefield-Madrano Publisher: Simon and Schuster ISBN: 1476754055 Category : Social Science Languages : en Pages : 288
Book Description
“A fascinating look” (The Boston Globe) at how we think and talk about beauty in the twenty-first century—and the unexpected and often positive way that beauty shapes our lives. For decades, we’ve thought of beauty as a negative influence in our lives. We feel insecure in the face of retouched, impossibly-perfect images. We worry primping and preening are a distraction and a trap. But in Face Value, journalist Autumn Whitefield-Modrano dispels this one-sided beauty myth and examines the relationship between appearance and science, social media, sex, friendship, language, and advertising to show how beauty actually affects us day to day. Through meticulous research and interviews with dozens of women across all walks of life, she reveals surprising findings, like wearing makeup can actually relax you, you can convince people you’re better looking just by tweaking your personality, and the ways beauty can be a powerful tool of connection among women. Provocative and empowering, it celebrates a relaxed brand of feminism, one in which it’s equally okay to feel fierce in your fake eyelashes and confident when going makeup-free. Face Value is “an immensely valuable work, one that seamlessly—and impressively—combines the tropes of the academic lit review and the memoir and the work of cultural criticism into an engaging, and timely, follow-up to The Beauty Myth” (The Atlantic).
Author: 장대련(DEA RYUN CHANG) Publisher: Yonsei University Press ISBN: 8968501076 Category : Social Science Languages : ko Pages : 464
Book Description
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Author: Mark Tungate
Author: Mark Tungate
Author: 
Author: Chris Salgardo
Author: Men's Health Books
Author: Cele C. Otnes
Author: Janeen Arnold Costa
Author: Francisco J. Martínez-López
Author: Nicholas Storey
Author: Autumn Whitefield-Madrano
Author: 장대련(DEA RYUN CHANG)