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Author: Ronald L. Hickman Publisher: iUniverse ISBN: 0595146813 Category : Fiction Languages : en Pages : 194
Book Description
The Media Brokers tells the untold story of a small unregulated cottage industry which is responsible for the sale of Radio and Television Stations worth billions and billions of dollars...and how greed, a murder and romance surface to complete this ficitonal story. This copyrighted story offers a work of fiction in which the author seeks to interweave elements of media brokering and human drama into a descriptive narrative. Never before has the story been told about the role the media brokers play in bringing together Buyers and Sellers of the more than 11,500 radio stations in America. A must read for anyone in the communication industry, advertising community, investors in the broadcasting/media field and the book buying public who will find interesting a remnant from World War II...the vexing qustion about why General Douglas McArthur at the signing of surrender by the Japanese in Tokyo Bay, Japan in 1945 demanded that all Japanese submarines should surface and fly a BLACK FLAG. Why a Black Flag?
Author: Ronald L. Hickman Publisher: iUniverse ISBN: 0595146813 Category : Fiction Languages : en Pages : 194
Book Description
The Media Brokers tells the untold story of a small unregulated cottage industry which is responsible for the sale of Radio and Television Stations worth billions and billions of dollars...and how greed, a murder and romance surface to complete this ficitonal story. This copyrighted story offers a work of fiction in which the author seeks to interweave elements of media brokering and human drama into a descriptive narrative. Never before has the story been told about the role the media brokers play in bringing together Buyers and Sellers of the more than 11,500 radio stations in America. A must read for anyone in the communication industry, advertising community, investors in the broadcasting/media field and the book buying public who will find interesting a remnant from World War II...the vexing qustion about why General Douglas McArthur at the signing of surrender by the Japanese in Tokyo Bay, Japan in 1945 demanded that all Japanese submarines should surface and fly a BLACK FLAG. Why a Black Flag?
Author: Angharad N. Valdivia Publisher: Polity ISBN: 0745640087 Category : Social Science Languages : en Pages : 225
Book Description
The U.S. mainstream media have a love and hate relationship with Latina/os. On the one hand the media treat as hot property such stars as Jennifer Lopez, Eva Longoria and America Ferrera; on the other they contribute to the role of Latina/os as eternal foreigners, having continually to assert their belonging and citizenship. Latina/os and the Media brings together the scholarship of communication studies scholars working on issues of Latinidad and presents it in a coherent, vibrant and accessible form to shed light on the complex relationship between Latina/os and the media. Latina/os and the Media includes the coverage of the following: the participation of Latina/os in media production; the forms in which Latina/os are represented in media; the ways that Latina/os interpret media and that other audiences interpret Latina/os in the media; and the social scientific effects of the forms in which Latina/os are represented on Latina/os in particular and culture at large. The book draws on a rich set of examples to illustrate its conclusions. It will be the first port of call for anyone wanting to know about the relationship between Latina/os and the media, including for those students taking classes on minorities and the media, or issues around race and diversity.
Author: Quint Lears Publisher: Builderbooks ISBN: 9780867187625 Category : Business & Economics Languages : en Pages : 144
Book Description
If you are a builder or builder's representative, you have an uphill road with many obstacles when it comes to working with brokers. This book will give you hard-won, practical suggestions to help your company create long-term, powerful, and productive relationships with your local real estate brokers. Partnering with Brokers to Win More Sales is the first book in the industry dedicated to educating builders and new home salespeople on how to work effectively with real estate brokers to increase new home sales.
Author: Ingomar Kloss Publisher: Springer Science & Business Media ISBN: 3642568114 Category : Business & Economics Languages : en Pages : 312
Book Description
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Author: Jeremiah D. Lambert Publisher: MIT Press ISBN: 0262330997 Category : Business & Economics Languages : en Pages : 395
Book Description
How the interplay between government regulation and the private sector has shaped the electric industry, from its nineteenth-century origins to twenty-first-century market restructuring. For more than a century, the interplay between private, investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage, co-opt, and profit from government regulation. In The Power Brokers, Jeremiah Lambert maps this complex interaction from the late nineteenth century to the present day. Lambert's narrative focuses on seven important industry players: Samuel Insull, the principal industry architect and prime mover; David Lilienthal, chairman of the Tennessee Valley Authority (TVA), who waged a desperate battle for market share; Don Hodel, who presided over the Bonneville Power Administration (BPA) in its failed attempt to launch a multi-plant nuclear power program; Paul Joskow, the MIT economics professor who foresaw a restructured and competitive electric power industry; Enron's Ken Lay, master of political influence and market-rigging; Amory Lovins, a pioneer proponent of sustainable power; and Jim Rogers, head of Duke Energy, a giant coal-fired utility threatened by decarbonization. Lambert tells how Insull built an empire in a regulatory vacuum, and how the government entered the electricity marketplace by making cheap hydropower available through the TVA. He describes the failed overreach of the BPA, the rise of competitive electricity markets, Enron's market manipulation, Lovins's radical vision of a decentralized industry powered by renewables, and Rogers's remarkable effort to influence cap-and-trade legislation. Lambert shows how the power industry has sought to use regulatory change to preserve or secure market dominance and how rogue players have gamed imperfectly restructured electricity markets. Integrating regulation and competition in this industry has proven a difficult experiment.
Author: Chris Hackley Publisher: SAGE ISBN: 1473909007 Category : Business & Economics Languages : en Pages : 345
Book Description
This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.
Author: Dr. Chris Hackley Publisher: SAGE ISBN: 1848600526 Category : Business & Economics Languages : en Pages : 273
Book Description
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Author: Adrian Mackay Publisher: Routledge ISBN: 1136372466 Category : Business & Economics Languages : en Pages : 400
Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Author: Ronald L. Hickman
Author: Ronald L. Hickman
Author: S. Robert Lichter
Author: Jeffrey Gale
Author: Angharad N. Valdivia
Author: Quint Lears
Author: Ingomar Kloss
Author: Jeremiah D. Lambert
Author: Chris Hackley
Author: Dr. Chris Hackley
Author: Adrian Mackay