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Author: Euehun Lee Publisher: Bloomsbury Publishing USA ISBN: 0313000522 Category : Business & Economics Languages : en Pages : 320
Book Description
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Author: Euehun Lee Publisher: Bloomsbury Publishing USA ISBN: 0313000522 Category : Business & Economics Languages : en Pages : 320
Book Description
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Author: Alexander Samuel Wilkinson Publisher: BRILL ISBN: 9004340386 Category : History Languages : en Pages : 301
Book Description
Within just a generation or two of its arrival, print had become a ubiquitous and spirited part of Spain and Portugal’s urban cultures. It serviced an ever-expanding reading public, as well as many and varied practical quotidian needs. Its impact on society was multi-dimensional and complex, and its social reach far broader than the civic or ecclesiastical elites were ever to be entirely comfortable with. This cross-disciplinary volume of essays focuses on the maturing marketplace for print in the first half of the seventeenth century, shedding new light on some important transformations, with authors and publishers seizing opportunities available to them – negotiating the regulatory efforts of the censors, and scrambling to reconfigure their relationship with their readers.
Author: Carol M. Morgan Publisher: ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Author: Publisher: ISBN: Category : Baby boom generation Languages : en Pages : 0
Book Description
This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
Author: Adam Hartung Publisher: Pearson Education ISBN: 0132703858 Category : Business & Economics Languages : en Pages : 397
Book Description
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle “Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.” –Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.” –Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess—and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why “thinking outside the box” doesn’t work First, get outside the box. Then, think! Maintaining ”The Phoenix Principle” for long-term success Practicing Disruption until it comes naturally
Author: K. P. Bryceson Publisher: CABI ISBN: 1845930711 Category : Business & Economics Languages : en Pages : 387
Book Description
Combining theory with practice, this book explores the key operational issues facing people wanting to move into electronically enabled agribusiness. Combining theory with real life examples it outlines what exactly "electronically- enabled" agribusiness is, why agribusiness wants to embrace the electronic era, and how it can go about doing it. It discusses cutting edge innovations in business systems such as precision farming and livestock electronic identification, risk management, supply and value chain management, knowledge management and egovernance. It also reviews the underlying technological challenges, e-enabled business models and e-strategies, management concepts and innovative education programs.
Author: David F. Ross Publisher: Springer Science & Business Media ISBN: 1468400150 Category : Technology & Engineering Languages : en Pages : 792
Book Description
It has been said that every generation of historians seeks to rewrite what a previous generation had established as the standard interpretations of the motives and circumstances shaping the fabric of historical events. It is not that the facts of history have changed. No one will dispute that the battle of Waterloo occurred on June 11, 1815 or that the allied invasion of Europe began on June 6, 1944. What each new age of historians are attempting to do is to reinterpret the motives of men and the force of circumstance impacting the direction of past events based on the factual, social, intellectual, and cultural milieu of their own generation. By examining the facts of history from a new perspective, today's historians hope to reveal some new truth that will not only illuminate the course of history but also validate contempo rary values and societal ideals. Although it is true that tackling the task of developing a new text on logistics and distribution channel management focuses less on schools of philosophical and social analysis and more on the calculus of managing sales campaigns, inventory replenishment, and income statements, the goal of the management scientist, like the historian, is to merge the facts and figures of the discipline with today's organizational, cultural, and economic realities. Hopefully, the result will be a new synthesis, where a whole new perspective will break forth, exposing new directions and opportunities.
Author: William Winston Publisher: Routledge ISBN: 1317941632 Category : Business & Economics Languages : en Pages : 582
Book Description
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Author: BPP Learning Media Publisher: BPP Learning Media ISBN: 1445392151 Category : Business & Economics Languages : en Pages : 626
Book Description
The P3 Study Text covers the official syllabus thoroughly and comprehensively, and perhaps most importantly in a way that that has been approved by the Examiner. Material is presented in a user-friendly format. The syllabus emphasises the integrated nature of the subject and the Study Text highlights links between the various topics - essential for the exam.
Author: Euehun Lee
Author: Euehun Lee
Author: Dede Ryan
Author: Alexander Samuel Wilkinson
Author: Carol M. Morgan
Author: 
Author: Adam Hartung
Author: K. P. Bryceson
Author: David F. Ross
Author: William Winston
Author: BPP Learning Media