Technical Report of the Commission on Obscenity and Pornography: The marketplace : empirical studies PDF Download

Author: United States. Commission on Obscenity and Pornography
Publisher:
ISBN:
Category : Erotica
Languages : en
Pages : 306

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Author: Pepall, Lynne
Publisher: Edward Elgar Publishing
ISBN: 1788978129
Category : Business & Economics
Languages : en
Pages : 294

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This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

Author: Caroline Heldman
Publisher: Cornell University Press
ISBN: 150171211X
Category : Political Science
Languages : en
Pages : 271

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Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

Author: Paul Krugman
Publisher: University of Chicago Press
ISBN: 0226454665
Category : Business & Economics
Languages : en
Pages : 260

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Since the 1980s, economists have used the concept of strategic trade policy, which takes account of imperfect competition and increasing returns in the international marketplace, to criticize conventional views about free trade. According to the new view, a government can take strategic steps to raise its income at another country's expense—by subsidizing exports or erecting trade barriers, protecting certain firms from foreign competition, or promoting the development of new industries. This volume looks at the experience of specific industries in order to determine the effectiveness of strategic trade policy in promoting economic growth. The nine papers cover the U.S. and European auto industries, the U.S. steel industry, the commercial aircraft industry, airline deregulation in Scandinavia, and labor and industrial policy in Korea and Taiwan. The authors refine the basic techniques for measuring policy effectiveness, extend them to encompass industry dynamics, and test the implications of new trade models. International economists and trade experts in government and business will find important new insights into the role of strategic trade policy in international competitiveness.

Author: Samuel Cameron
Publisher: Routledge
ISBN: 1317934725
Category : Business & Economics
Languages : en
Pages : 292

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Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the fact that music always has been, and continues to be, a discretionary purchase. This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach. Locating music within the economic analysis of social behaviour, this books guides the reader through issues relating to production, supply, consumption and trends, wider considerations such as the international trade in music, and in particular through divisions of age, race and gender. Providing an engaging overview of this fascinating topic, this book will be of interest and relevance to students and scholars of cultural economics, management, musicology, cultural studies and those with an interest in the music industry more generally.

Author: Robert J. Kauffman
Publisher: Routledge
ISBN: 131747242X
Category : Business & Economics
Languages : en
Pages : 401

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The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing empirical methods and tools to understand the threats, opportunities, risks, and rewards of these new techniques. This groundbreaking volume leads the way. It introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data. The ideas it presents have broad appeal and demonstrate what is possible when new techniques and new ways of thinking are brought to bear on complex research problems.

Author: A.T. Kearney, Inc
Publisher:
ISBN:
Category : Railroad law
Languages : en
Pages : 460

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Author: Wendy Serbin Smith
Publisher:
ISBN:
Category : Crime
Languages : en
Pages : 100

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Author: David Crowther
Publisher: Emerald Group Publishing
ISBN: 1786356252
Category : Business & Economics
Languages : en
Pages : 271

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Although much consideration has been given to the relationship between a corporation and its stakeholders, less attention has been given as to who those stakeholders might consist of. In this book we take the widest definition of stakeholders and consider aspect of the corporation’s responsibility to this community.

Author:
Publisher:
ISBN:
Category : Criminal justice, Administration of
Languages : en
Pages : 838

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