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The Marketing Director's Role in Business Planning and Corporate Governance

The Marketing Director's Role in Business Planning and Corporate Governance PDF Author: Gerald Michaluk
Publisher: John Wiley & Sons
ISBN: 0470986654
Category : Business & Economics
Languages : en
Pages : 312

Book Description
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

The Marketing Director's Role in Business Planning and Corporate Governance

The Marketing Director's Role in Business Planning and Corporate Governance PDF Author: Gerald Michaluk
Publisher: John Wiley & Sons
ISBN: 0470986654
Category : Business & Economics
Languages : en
Pages : 312

Book Description
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

Competitive Intelligence, Analysis and Strategy

Competitive Intelligence, Analysis and Strategy PDF Author: Sheila Wright
Publisher: Routledge
ISBN: 1317980956
Category : Business & Economics
Languages : en
Pages : 329

Book Description
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

The Role of Independent Directors in Corporate Governance

The Role of Independent Directors in Corporate Governance PDF Author: Bruce F. Dravis
Publisher:
ISBN: 9781634251419
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Updated and expanded, this second edition provides directors--and attorneys advising directors--with information on the policies and underlying issues that shape director fiduciary duties and the other corporate governance requirements. It describes the legal and economic context in which these governance requirements arise, and also outlines the implementation details that can affect specific governance related decisions. It also includes sample summary materials in the form of PowerPoint presentations to use as starting points to prepare training or explanatory sessions before a board or management.

The Definitive Business Plan

The Definitive Business Plan PDF Author: Richard Stutely
Publisher: FT Press
ISBN: 9780273659211
Category : Business & Economics
Languages : en
Pages : 350

Book Description
"The Definitive Business Plan" delivers fast-track advice, aimed at competent business people who want to get beyond the basics and produce definitive, cogent and intelligent plans.

Banking Theory and Practice, 21th Edition

Banking Theory and Practice, 21th Edition PDF Author: Shekhar K.C. & Shekhar Lekshmy
Publisher: Vikas Publishing House
ISBN: 932596905X
Category : Business & Economics
Languages : en
Pages : 1061

Book Description
Banking Theory and Practice covers the entire gamut of topics in the field of banking–from its evolution to the latest trends. The Indian banking system is undergoing unprecedented changes as a result of new legislations and reforms in response to the contemporary needs. The present edition has kept pace with these developments, including the changes in legislation, growing globalization of banking, as well as the expansion of the banking business to meet the needs of customers for a wider range of services. The book, which was initially aimed to serve the needs of undergraduate students, has over the years deepened and widened in both scope and contents. It is now an essential resource not only for undergraduate students, but also for professional bankers and those who pursue more advanced and practically oriented studies on the subject. KEY FEATURES • Subject matter thoroughly revised and statistical data updated • Covers the move towards universal banking, virtual banking, green banking • Includes flexi bank accounts and speed clearing • Covers Banking Laws (Amendment) Act, 2011 • A new chapter on Financial Stability, especially in the Indian context • Covers changes in the operating procedure of monetary policy • Payments and settlement system and its development in India, including introduction of NEFT, CTS, National ECS, MICR cheques and RTGS • Learning objectives at the beginning of each chapter • Summary and review questions at the end of each chapter

Modern International Corporate Governance Principles and Models After Global Economic Crisis (Part Ii)

Modern International Corporate Governance Principles and Models After Global Economic Crisis (Part Ii) PDF Author: Dinh Tran Ngoc Hien
Publisher: Partridge Publishing Singapore
ISBN: 1482896516
Category : Business & Economics
Languages : en
Pages : 321

Book Description
Management is a major function in most of companies and a core subject in most economic and business releveant schools in the world, whereas corporate governance is on the way to become one of foundation subjects in management field in many schools in the world, as well as one of core functions at the head quarters in many public, private, non profit, global and local companies and banks. The book aims to provide top management team, board, business consultant, officer and relevant shareholders in both public and private companies, profit and non-profit firms, academic, social firms and businesses with updated knowledge of corporate governance system after financial crisis. With limited and solid contents and three (3) sessions covering some American, European, Asian and African regions, it also tries to support academic people, including but not limited to, professors and university students, esp. last year undergraduates, Master/MBA students or researchers, and administrative staff from low to upper-intermediate levels with around-the-world corporate governance systems and practical matters through cases studies and comparative analysis. Additionally, it aims to put questions on the table of international organization and people who is responsible for making policies for a sound code of corporate governance.

Business Sustainability, Corporate Governance, and Organizational Ethics

Business Sustainability, Corporate Governance, and Organizational Ethics PDF Author: Zabihollah Rezaee
Publisher: John Wiley & Sons
ISBN: 1119601460
Category : Business & Economics
Languages : en
Pages : 985

Book Description
A comprehensive framework for understanding the most important issues in global business This is the e-book version of Business Sustainability, Corporate Governance, and Organizational Ethics. In today's business environment, multinational corporations are under pressure from investors, lawmakers, and regulators to improve their corporate governance, business sustainability, and corporate culture. Business sustainability, corporate governance, and organizational ethics are taking center stage in the global business environment. This long-awaited text covers each of these three important areas in detail, guiding readers to a robust understanding with features including chapter summaries, essential terms, discussion questions, and cases for each topic covered.

Strategic Business Planning for Accountants

Strategic Business Planning for Accountants PDF Author: Dimitris N. Chorafas
Publisher: Elsevier
ISBN: 0080481124
Category : Business & Economics
Languages : en
Pages : 635

Book Description
This book examines the practice of strategic business planning, including its functions, methods, tools, and the way in which they are employed. It does so in a practical way through case studies, which help in demonstrating how to innovate in order to overcome obstacles and cover new and evolving challenges.The book is divided into six parts : • part 1 focuses on the strategic plan, as master plan of the enterprise • part 2 covers the management functions whose able execution makes the difference between success and failure: forecasting, planning, organizing, staffing, directing, and controlling • part 3 demonstrates that modern accounting rules, promoted by IFRS and US GAAP, not only assist in strategic financial planning but also provide a solid basis for management supervision and control • part 4 brings your attention the fact that costs matter. Strategic business plans that pay little or no attention to cost factors are doomed • part 5 addresses the issues associated with strategic products and markets. These range from research and development to market research, product planning, the able management of marketing functions, and sales effectiveness• part 6 concludes the book with an emphasis on mergers, acquisitions, and consolidations and the risks associated with an M&A policyChief executives, operating officers, treasurers, financial officers, budget directors, accountants, auditors, product planners, marketing directors, and management accounting specialists will find this book of practical examples helpful to their decisions and to their work.* Shows the factors to consider when planning how to take your company to the next level, from identifying and making strategic choices to capital allocation and financial planning. All from a professional accountant's perspective and in their language* Full of case studies to help you relate your ideas to what other major companies have done before, including IBM, Delta Airlines, and Bloomberg - so you can learn from their success or failure* Shows why strategic cost control is good governance, why and how to account for the cost of risk and how IFRS relates to strategic accounting principles

Strategic Management

Strategic Management PDF Author: A. Naga
Publisher: Vikas Publishing House
ISBN: 812594267X
Category : Business & Economics
Languages : en
Pages : 619

Book Description
In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.

Research Handbook on Boards of Directors

Research Handbook on Boards of Directors PDF Author: Jonas Gabrielsson
Publisher: Edward Elgar Publishing
ISBN: 1786439751
Category : Business & Economics
Languages : en
Pages : 489

Book Description
Boards of directors are complex systems, and it is imperative to understand what the contextual forces are that shape the direction and make-up of boards. This Research Handbook provides inspiration for researchers and practitioners interested in the manifold dimensions and facets of context surrounding boards of directors.