Author: Dana G. DalrymplePublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 552
Book Description
The Marketing Challenge
Author: Dana G. DalrymplePublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 552
Book Description
The Marketing Challenge
Author: Martin KriesbergPublisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 108
Book Description
Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and set priorities for AID/USDA efforts. Major topics covered include key considerations in marketing policies, marketing enterprises and the flow of resources into marketing functions, nutrition and marketing food for the needy, efficiency in the marketing system, regional experiences in marketing problems and priorities, and approaches to technical assistance. There was a consensus that marketing problems need to be dealt with on an integrated national basis which serves producers, consumers, and national development goals. A number of specific areas of activity were given high priority: 1) better identification of technical assistance and research needs in marketing; 2) improvement of marketing management capability; and 3) providing more adequate marketing information for consumers, producers, and distributors.
The Marketing Challenge
Author: Laura MazurPublisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Book Description
The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.
The Marketing Challenge
Author: The Marketing Challenge for Industrial Companies
Author: Claudio A. SaavedraPublisher: Springer
ISBN: 9783319808499
Category : Business & Economics
Languages : en
Pages : 423
Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Rock Your Network Marketing Business
Author: Sarah RobbinsPublisher: Robbins Skin Care Consulting
ISBN: 9781884667268
Category : Business & Economics
Languages : en
Pages : 0
Book Description
How to Become a Network Marketing ROCK STAR
The Marketing Challenge
Author: Jerry WindThe Marketing Challenge for Industrial Companies
Author: Claudio A. SaavedraPublisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 440
Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Marketing Strategy
Author: David MercerPublisher: SAGE
ISBN: 9780761958765
Category : Business & Economics
Languages : en
Pages : 342
Book Description
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
Meeting the Marketing Challenge
Author: Eberhard Eugen ScheuingPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 66
Book Description