The Language of Television Advertising PDF Download

Author: Jill Marshall
Publisher: Psychology Press
ISBN: 9780415251198
Category : Language Arts & Disciplines
Languages : en
Pages : 117

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Book Description
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (2nd edn 2000) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics and can be used individually or in conjunction with Working with Texts. Aimed at A-Level beginning undergraduate students, The Language of Television: * provides an extensive history of British television * explores a range of genres, from breakfast news to soap operas and 'reality TV' * analyses television scheduling and listings * includes extracts from scripts of popular television programmes: Queer as Folk and The Royle Family * includes a substantial glossary.

Author: Monika Bednarek
Publisher: Cambridge University Press
ISBN: 1108472222
Category : Language Arts & Disciplines
Languages : en
Pages : 321

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Book Description
Explores contemporary US television dialogue - the on-screen language that viewers worldwide encounter as they watch popular television series.

Author: Albert Hunt
Publisher: Routledge
ISBN: 1135043248
Category : Social Science
Languages : en
Pages : 151

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Book Description
The first part of this book assesses how television presents viewers with information - contrasting the ‘official reality’ of news and current affairs programmes with the anarchic view of the world put out by such as Morecambe and Wise and the two Ronnies. It challenges the politics of programme schedules and takes care to consider the language used in programs designed for different purposes. The second, inspiring part contains accounts of three of the author's collaborative video projects which aimed to use the medium of video storytelling to access a different way of teaching. The third and most polemical part of the book explores more about education in relation to television and video. Originally published in 1981, it is a book about the way that television, through massive and constant reinforcement, made its own language the only language; and it presents the attempts – instructive, hilarious, occasionally quite touching – made by the author and students to discover other possible languages that television might use.

Author: Michael L. Geis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

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Book Description

Author: Mira K. Desai
Publisher: Taylor & Francis
ISBN: 1000470083
Category : Social Science
Languages : en
Pages : 331

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Book Description
This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation. The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance. Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.

Author: Albert Hunt
Publisher: Routledge
ISBN: 1135043256
Category : Social Science
Languages : en
Pages : 141

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Book Description
The first part of this book assesses how television presents viewers with information - contrasting the ‘official reality’ of news and current affairs programmes with the anarchic view of the world put out by such as Morecambe and Wise and the two Ronnies. It challenges the politics of programme schedules and takes care to consider the language used in programs designed for different purposes. The second, inspiring part contains accounts of three of the author's collaborative video projects which aimed to use the medium of video storytelling to access a different way of teaching. The third and most polemical part of the book explores more about education in relation to television and video. Originally published in 1981, it is a book about the way that television, through massive and constant reinforcement, made its own language the only language; and it presents the attempts – instructive, hilarious, occasionally quite touching – made by the author and students to discover other possible languages that television might use.

Author: Craig Mitchell Allen
Publisher: University Press of Florida
ISBN: 9781683401643
Category : History
Languages : en
Pages : 0

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Book Description
In the first history of Spanish-language television in the United States, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication, questioning monolingual and Anglo-centered versions of U.S. television history.

Author: Albert Hunt
Publisher:
ISBN:
Category : Digital video
Languages : en
Pages : 140

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Book Description
The first part of this book assesses how television presents viewers with information - contrasting the 'official reality' of news and current affairs programmes with the anarchic view of the world put out by such as Morecambe and Wise and the two Ronnies. It challenges the politics of programme schedules and takes care to consider the language used in programs designed for different purposes. The second, inspiring part contains accounts of three of the author's collaborative video projects which aimed to use the medium of video storytelling to access a different way of teaching. The third and most polemical part of the book explores more about education in relation to television and video. Originally published in 1981, it is a book about the way that television, through massive and constant reinforcement, made its own language the only language; and it presents the attempts - instructive, hilarious, occasionally quite touching - made by the author and students to discover other possible languages that television might use.

Author: Monika Bednarek
Publisher: Bloomsbury Publishing
ISBN: 1441105271
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
With cases studies used throughout to help illustrate the more general points, this is an analysis of the most important characteristics of television dialogue, with a focus on fictional television. The book illustrates how we can fruitfully and systematically analyse the language of television.

Author: Hermine Penz
Publisher: Gunter Narr Verlag
ISBN: 9783823346579
Category : Discourse analysis
Languages : en
Pages : 212

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Book Description