Author: Linda Bernardi Publisher: MIT Press ISBN: 026253598X Category : Business & Economics Languages : en Pages : 241
Book Description
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps. The authors chart the evolution of three IoTs—the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
Author: Kingsley L. Dennis Publisher: Aeon Books ISBN: 1801521085 Category : Social Science Languages : en Pages : 226
Book Description
Rewriting perceptions of reality and unravelling the conspiracies of the modern mirror-world Have you ever wondered why things in life aren't quite as they seem? Why we celebrate distorted entertainments to such an extreme; or why an industrial-technology-media complex has become the dominant political and economic force of governance? Why our way of life seems morally corrupt and our choices upside-down? This is the Inversion: the model of reality that our brains have been programmed to accept and which also compels us to participate in and sustain. In his ground-breaking book, Kingsley Dennis examines these issues, questions this reality-model, and comes to some surprising conclusions. Dennis unpicks the complexities of our manipulated reality, enlightening readers to the nature and mechanisms of the inverted, mirror world that so many people have become lost within. Yet it does not need to remain this way – if people are ready and willing to open their eyes to what is going on around them. The Inversion deals with unpleasant truths which we too often ignore because a veil has been pulled over our eyes and minds. Within its pages, readers will find out about the hidden hands that work to normalize the madness of the ‘upside-down world.’ Dennis also examines the social engineering of spiritual control mechanisms, machinic consciousness, the metaverse, entropic or negative forces, the evolutionary impulse, the nature of the hybrid self – and much more. This book is for those readers who are ready to open their mind and to perceive a greater reality.
Author: Catherine Asaro Publisher: Open Road Media ISBN: 1504079566 Category : Fiction Languages : en Pages : 325
Book Description
The first book in the Skolian Empire saga by the Nebula Award–winning author. “Fast, smart, speculative . . . another stellar debut.” —Los Angeles Daily News Soz Valdoria, a bioengineered fighter pilot—and first in line for the military command of her people—has found refuge with her squad on the sanctuary planet of Delos. It offers a respite from the war that rages between her Skolian people and their enemies, the Traders. Looking for rest and relaxation, they must still be on their guard for the Trader soldiers who also visit the sanctuary. In a bar, they confront the worst of the worst: an Aristo from the Trader ruling caste, seemingly on the prowl for a “provider” he can use for his barbaric impulses. His presence takes Soz back to her days as a prisoner of war, when she became the plaything of a sadistic and soulless Aristo. And yet something is off about this Aristo. Unable to ignore her instincts, Soz searches the city until she finds him in a secured mansion. Breaching its fortifications and eluding its guards, she discovers a devastating truth: this man is no true Aristo. He is a genetic anomaly like Soz, one of the few people who can handle the massive neurological demands of the psibernet, the technological marvel that gives the Skolians their only advantage over the Traders. This false Aristo, this sheep in a wolf’s clothing, is heir to the Trader throne. The emperor created him for one reason—to take control of the Skolian network and conquer Soz’s people. But Soz has never felt such a connection as she does to this Trader heir. It may prove her—and the universe’s—undoing . . . “This is one of the best SF first novels in years.” —Booklist
Author: Gerard T. Schuster Publisher: SEG Books ISBN: 156080341X Category : Science Languages : en Pages : 377
Book Description
This book describes the theory and practice of inverting seismic data for the subsurface rock properties of the earth. The primary application is for inverting reflection and/or transmission data from engineering or exploration surveys, but the methods described also can be used for earthquake studies. Seismic Inversion will be of benefit to scientists and advanced students in engineering, earth sciences, and physics. It is desirable that the reader has some familiarity with certain aspects of numerical computation, such as finite-difference solutions to partial differential equations, numerical linear algebra, and the basic physics of wave propagation. For those not familiar with the terminology and methods of seismic exploration, a brief introduction is provided. To truly understand the nuances of seismic inversion, we have to actively practice what we preach (or teach). Therefore, computational labs are provided for most of the chapters, and some field data labs are given as well.
Author: Alan Ehrenhalt Publisher: Vintage ISBN: 0307474372 Category : Political Science Languages : en Pages : 290
Book Description
Eye-opening and thoroughly engaging, this is an indispensible look at American urban/suburban society and its future. In The Great Inversion, Alan Ehrenhalt, one of our leading urbanologists, reveals how the roles of America’s cities and suburbs are changing places—young adults and affluent retirees moving in, while immigrants and the less affluent are moving out—and addresses the implications of these shifts for the future of our society. Ehrenhalt shows us how the commercial canyons of lower Manhattan are becoming residential neighborhoods, and how mass transit has revitalized inner-city communities in Chicago and Brooklyn. He explains why car-dominated cities like Phoenix and Charlotte have sought to build twenty-first-century downtowns from scratch, while sprawling postwar suburbs are seeking to attract young people with their own form of urbanized experience.