Author: Nicolas Bry
Publisher:
ISBN: 9781704767680
Category :
Languages : en
Pages : 201
Book Description
Intrapreneurship is a powerful engine which requires handy driving: sponsorship, business commitment, clear deadlines, and tight intrapreneurs' coaching, are the most prevalent. With this guide, full of insights and strategy, you will go through 10 shrewd steps to build a program for intrapreneurs, and discover over 20 exemplary intrapreneurs stories. Find out how AccorHotels, Airbus, Air France, Air Liquide, BNP Paribas, Bosch, Bouygues, Coca-Cola, Continental, Deutsche Telekom, Deutsche Bahn, Engie, Google, La Poste, Lufthansa IT, LVMH, makesense, Merck, French Ministry of the Armed Forces, Nexity, Nissan Europe, Orange, Red Cross France, SNCF, Société Générale, Safran, Spring Lab, Swisscom, Telefonica, Thales, Tilkee, Total, Trumpf, Vinci, make use of intrapreneurship. "Speed of customer learning is the new unfair advantage and going fast requires a new playbook. Nicolas' book delivers just that. It's full of concrete examples, recipes, and tactics from top corporates for your intrapreneurship journey."Ash Maurya, author of Running Lean and Scaling Lean, creator of Lean Canvas "A wealth of good advice, and recent examples, by Nicolas Bry, an innovation expert, and savvy intrapreneurship practitioner!" Véronique Bouchard, full professor emlyon business school, intrapreneurship expert
The Intrapreneurs' Factory
Author: Nicolas Bry
Publisher:
ISBN: 9781704767680
Category :
Languages : en
Pages : 201
Book Description
Intrapreneurship is a powerful engine which requires handy driving: sponsorship, business commitment, clear deadlines, and tight intrapreneurs' coaching, are the most prevalent. With this guide, full of insights and strategy, you will go through 10 shrewd steps to build a program for intrapreneurs, and discover over 20 exemplary intrapreneurs stories. Find out how AccorHotels, Airbus, Air France, Air Liquide, BNP Paribas, Bosch, Bouygues, Coca-Cola, Continental, Deutsche Telekom, Deutsche Bahn, Engie, Google, La Poste, Lufthansa IT, LVMH, makesense, Merck, French Ministry of the Armed Forces, Nexity, Nissan Europe, Orange, Red Cross France, SNCF, Société Générale, Safran, Spring Lab, Swisscom, Telefonica, Thales, Tilkee, Total, Trumpf, Vinci, make use of intrapreneurship. "Speed of customer learning is the new unfair advantage and going fast requires a new playbook. Nicolas' book delivers just that. It's full of concrete examples, recipes, and tactics from top corporates for your intrapreneurship journey."Ash Maurya, author of Running Lean and Scaling Lean, creator of Lean Canvas "A wealth of good advice, and recent examples, by Nicolas Bry, an innovation expert, and savvy intrapreneurship practitioner!" Véronique Bouchard, full professor emlyon business school, intrapreneurship expert
Publisher:
ISBN: 9781704767680
Category :
Languages : en
Pages : 201
Book Description
Intrapreneurship is a powerful engine which requires handy driving: sponsorship, business commitment, clear deadlines, and tight intrapreneurs' coaching, are the most prevalent. With this guide, full of insights and strategy, you will go through 10 shrewd steps to build a program for intrapreneurs, and discover over 20 exemplary intrapreneurs stories. Find out how AccorHotels, Airbus, Air France, Air Liquide, BNP Paribas, Bosch, Bouygues, Coca-Cola, Continental, Deutsche Telekom, Deutsche Bahn, Engie, Google, La Poste, Lufthansa IT, LVMH, makesense, Merck, French Ministry of the Armed Forces, Nexity, Nissan Europe, Orange, Red Cross France, SNCF, Société Générale, Safran, Spring Lab, Swisscom, Telefonica, Thales, Tilkee, Total, Trumpf, Vinci, make use of intrapreneurship. "Speed of customer learning is the new unfair advantage and going fast requires a new playbook. Nicolas' book delivers just that. It's full of concrete examples, recipes, and tactics from top corporates for your intrapreneurship journey."Ash Maurya, author of Running Lean and Scaling Lean, creator of Lean Canvas "A wealth of good advice, and recent examples, by Nicolas Bry, an innovation expert, and savvy intrapreneurship practitioner!" Véronique Bouchard, full professor emlyon business school, intrapreneurship expert
The Innovation Factory
Author: Prith Banerjee, Ph.D.
Publisher: Fulton Books, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 215
Book Description
Even though a quarter of a century has passed since Clayton Christensen's The Innovator's Dilemma was first published, business leaders still find themselves confronted with the same problem. A profound disconnect too often exists between innovation development and business outcomes. Companies say they want the stimulus of innovation and even handsomely fund their in-house R&D. Yet when it comes time for a call to action, such as launching a new product or service, they often back away from the risk. Sadly, the American corporation's decision makers all too often decide to play it safe, and the innovation doesn't go into play at all. In my thirty-five-year technology career, from academia, to my own start-ups, and to managing innovation in enterprise environments, I have encountered many large companies who have R&D collaborations with academia and with start-ups. Open innovation with academia and start-ups, the focal point of this book, is not new. Unfortunately, many of these collaborations do not result in true innovation. My book explores the ingredients of the secret sauce required to generate successful open innovation. The Innovation Factory provides essential, practical guidance for all parties wishing to work toward successful collaborations that achieve innovation in its many aspects. Perhaps you have already launched some partnerships; if so, this book will help both of you make them more successful. Whether you have or have not, this is the only book you need to launch and partner in open innovation initiatives.
Publisher: Fulton Books, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 215
Book Description
Even though a quarter of a century has passed since Clayton Christensen's The Innovator's Dilemma was first published, business leaders still find themselves confronted with the same problem. A profound disconnect too often exists between innovation development and business outcomes. Companies say they want the stimulus of innovation and even handsomely fund their in-house R&D. Yet when it comes time for a call to action, such as launching a new product or service, they often back away from the risk. Sadly, the American corporation's decision makers all too often decide to play it safe, and the innovation doesn't go into play at all. In my thirty-five-year technology career, from academia, to my own start-ups, and to managing innovation in enterprise environments, I have encountered many large companies who have R&D collaborations with academia and with start-ups. Open innovation with academia and start-ups, the focal point of this book, is not new. Unfortunately, many of these collaborations do not result in true innovation. My book explores the ingredients of the secret sauce required to generate successful open innovation. The Innovation Factory provides essential, practical guidance for all parties wishing to work toward successful collaborations that achieve innovation in its many aspects. Perhaps you have already launched some partnerships; if so, this book will help both of you make them more successful. Whether you have or have not, this is the only book you need to launch and partner in open innovation initiatives.
The Beermat Entrepreneur PDF eBook
Author: Mike Southon
Publisher: Pearson UK
ISBN: 1292243848
Category : Business & Economics
Languages : en
Pages : 201
Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Publisher: Pearson UK
ISBN: 1292243848
Category : Business & Economics
Languages : en
Pages : 201
Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
The Greenhouse Approach
Author: Chitra Anand
Publisher: Dundurn
ISBN: 1459742877
Category : Business & Economics
Languages : en
Pages : 224
Book Description
To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation. Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating. The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
Publisher: Dundurn
ISBN: 1459742877
Category : Business & Economics
Languages : en
Pages : 224
Book Description
To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation. Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating. The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
OECD Rural Studies Mining Regions and Cities Case of the Pilbara, Australia
Author: OECD
Publisher: OECD Publishing
ISBN: 9264555293
Category :
Languages : en
Pages : 167
Book Description
The green transition presents the Pilbara with an opportunity to diversify its economy and improve well-being conditions of its communities, while becoming a strategic player in the global shift towards more sustainable mining. This study offers guidance on how the Pilbara can shape a more inclusive and sustainable development model that supports economic diversification and prioritises improving the living conditions of its communities, particularly First Nations.
Publisher: OECD Publishing
ISBN: 9264555293
Category :
Languages : en
Pages : 167
Book Description
The green transition presents the Pilbara with an opportunity to diversify its economy and improve well-being conditions of its communities, while becoming a strategic player in the global shift towards more sustainable mining. This study offers guidance on how the Pilbara can shape a more inclusive and sustainable development model that supports economic diversification and prioritises improving the living conditions of its communities, particularly First Nations.
The Beermat Entrepreneur
Author: Mike Southon
Publisher: Pearson UK
ISBN: 1292243856
Category : Business & Economics
Languages : en
Pages : 193
Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Publisher: Pearson UK
ISBN: 1292243856
Category : Business & Economics
Languages : en
Pages : 193
Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
The Venture Mindset
Author: Ilya Strebulaev
Publisher: Penguin
ISBN: 0593714245
Category : Business & Economics
Languages : en
Pages : 369
Book Description
A NATIONAL BESTSELLER & FINANCIAL TIMES BUSINESS BOOK OF THE MONTH "Full of powerful, practical lessons on changing how we think and act." –Eric Schmidt, former CEO and Chairman of Google "A must-read for board members, executives, and investors.” – Amy Bance, investor and Fortune 500 Board Member The Venture Mindset is a playbook on how to adapt to a rapidly changing world, make smarter bets, launch new ventures, and transform traditional organizations into hubs for innovation, from a top Stanford professor and a technology executive. Venture capitalists are known for their extraordinary ability to spot opportunities. They know how to identify emerging trends, how to bring new industries into being, and when to hold them and when to fold. Their unique mindset has made them the force behind world-changing companies such as Amazon, Google, Moderna, SpaceX, and Zoom. Stanford Professor Ilya Strebulaev has devoted two decades to studying VCs’ counterintuitive approaches to decision-making and the reasons behind the successes and failures of corporate innovations. Alex Dang has witnessed up close how VCs’ thinking and mechanisms can create successful businesses at companies like Amazon and McKinsey. Combining their insight and extensive experience, they present nine distinct principles that will help you make better decisions, transform your business, and achieve remarkable results, no matter your industry. In The Venture Mindset, you’ll learn: • One question VCs ask that will change the way you evaluate opportunities • Why you should encourage dissent and be wary of consensus • The number one killer of innovation in traditional corporate environments • Why it’s crucial to learn when to ‘pull the plug’ on initiatives • Why failure is not just an option, but a necessity Packed with entertaining stories and scientific precision, The Venture Mindset is a must-read for anyone who wants to be better equipped for the era of uncertainty when industry, company, and career can be disrupted overnight. The Venture Mindset will teach you more than how to simply survive. It’ll teach you how to win big.
Publisher: Penguin
ISBN: 0593714245
Category : Business & Economics
Languages : en
Pages : 369
Book Description
A NATIONAL BESTSELLER & FINANCIAL TIMES BUSINESS BOOK OF THE MONTH "Full of powerful, practical lessons on changing how we think and act." –Eric Schmidt, former CEO and Chairman of Google "A must-read for board members, executives, and investors.” – Amy Bance, investor and Fortune 500 Board Member The Venture Mindset is a playbook on how to adapt to a rapidly changing world, make smarter bets, launch new ventures, and transform traditional organizations into hubs for innovation, from a top Stanford professor and a technology executive. Venture capitalists are known for their extraordinary ability to spot opportunities. They know how to identify emerging trends, how to bring new industries into being, and when to hold them and when to fold. Their unique mindset has made them the force behind world-changing companies such as Amazon, Google, Moderna, SpaceX, and Zoom. Stanford Professor Ilya Strebulaev has devoted two decades to studying VCs’ counterintuitive approaches to decision-making and the reasons behind the successes and failures of corporate innovations. Alex Dang has witnessed up close how VCs’ thinking and mechanisms can create successful businesses at companies like Amazon and McKinsey. Combining their insight and extensive experience, they present nine distinct principles that will help you make better decisions, transform your business, and achieve remarkable results, no matter your industry. In The Venture Mindset, you’ll learn: • One question VCs ask that will change the way you evaluate opportunities • Why you should encourage dissent and be wary of consensus • The number one killer of innovation in traditional corporate environments • Why it’s crucial to learn when to ‘pull the plug’ on initiatives • Why failure is not just an option, but a necessity Packed with entertaining stories and scientific precision, The Venture Mindset is a must-read for anyone who wants to be better equipped for the era of uncertainty when industry, company, and career can be disrupted overnight. The Venture Mindset will teach you more than how to simply survive. It’ll teach you how to win big.
OECD Rural Studies Mining Regions and Cities Case of Andalusia, Spain
Author: OECD
Publisher: OECD Publishing
ISBN: 9264734872
Category :
Languages : en
Pages : 163
Book Description
Andalusia is the largest mining producer in Spain, the second-largest copper producer in the EU and a leader in marble and gypsum production. The region benefits from two distinct mining subsectors, each with a rich network of suppliers that are relevant for local development: the metallic mining sector (e.g. copper and zinc),
Publisher: OECD Publishing
ISBN: 9264734872
Category :
Languages : en
Pages : 163
Book Description
Andalusia is the largest mining producer in Spain, the second-largest copper producer in the EU and a leader in marble and gypsum production. The region benefits from two distinct mining subsectors, each with a rich network of suppliers that are relevant for local development: the metallic mining sector (e.g. copper and zinc),
The Art of the Start 2.0
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 1591847842
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
Publisher: Penguin
ISBN: 1591847842
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.