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Export Marketing Strategy

Export Marketing Strategy PDF Author: Shaoming Zou
Publisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372

Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Export Marketing Strategy

Export Marketing Strategy PDF Author: Shaoming Zou
Publisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372

Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Does What You Export Matter?

Does What You Export Matter? PDF Author: Daniel Lederman
Publisher: World Bank Publications
ISBN: 0821384910
Category : Business & Economics
Languages : en
Pages : 153

Book Description
Does what economies export matter for development? If so, can industrial policies improve on the export basket generated by the market? This book approaches these questions from a variety of conceptual and policy viewpoints. Reviewing the theoretical arguments in favor of industrial policies, the authors first ask whether existing indicators allow policy makers to identify growth-promoting sectors with confidence. To this end, they assess, and ultimately cast doubt upon, the reliability of many popular indicators advocated by proponents of industrial policy. Second, and central to their critique, the authors document extraordinary differences in the performance of countries exporting seemingly identical products, be they natural resources or 'high-tech' goods. Further, they argue that globalization has so fragmented the production process that even talking about exported goods as opposed to tasks may be misleading. Reviewing evidence from history and from around the world, the authors conclude that policy makers should focus less on what is produced, and more on how it is produced. They analyze alternative approaches to picking winners but conclude by favoring 'horizontal-ish' policies--for instance, those that build human capital or foment innovation in existing and future products—that only incidentally favor some sectors over others.

Determinants of Export Performance in East and Southeast Asia

Determinants of Export Performance in East and Southeast Asia PDF Author: Juthathip Jongwanich
Publisher:
ISBN:
Category : Exports
Languages : en
Pages : 72

Book Description


Born Global Firms

Born Global Firms PDF Author: S. Tamer Cavusgil
Publisher: Business Expert Press
ISBN: 1606490133
Category : Business & Economics
Languages : en
Pages : 136

Book Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Corporate Strategy

Corporate Strategy PDF Author: David J. Collis
Publisher: Irwin Professional Publishing
ISBN: 9780071111072
Category : Business planning
Languages : en
Pages : 284

Book Description
"Corporate Strategy" by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation

Competing on Resources

Competing on Resources PDF Author: David J. Collis
Publisher:
ISBN:
Category : Competition
Languages : en
Pages :

Book Description


Research Handbook on Export Marketing

Research Handbook on Export Marketing PDF Author: Craig C. Julian
Publisher: Edward Elgar Publishing
ISBN: 1781954399
Category : Business & Economics
Languages : en
Pages : 449

Book Description
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Models, Strategies, and Tools for Competitive SMEs

Models, Strategies, and Tools for Competitive SMEs PDF Author: Perez-Uribe, Rafael
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 460

Book Description
In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.

Acquiring Skills

Acquiring Skills PDF Author: Alison L. Booth
Publisher: Cambridge University Press
ISBN: 9780521479578
Category : Business & Economics
Languages : en
Pages : 376

Book Description
This 1996 book examines the consequences, and policy implications of failure in training provision and skills acquisition in the industrial world.

The Contingency Theory of Organizations

The Contingency Theory of Organizations PDF Author: Lex Donaldson
Publisher: SAGE
ISBN: 9780761915744
Category : Business & Economics
Languages : en
Pages : 348

Book Description
This volume presents a comprehensive, in-depth analysis of the theories, evidence and methodological issues of contingency theory - one of the major theoretical lenses used to view organizations.