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The Industrial Buying Decision

The Industrial Buying Decision PDF Author: Gordon T. Brand
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

The Industrial Buying Decision

The Industrial Buying Decision PDF Author: Gordon T. Brand
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

Industrial Marketing

Industrial Marketing PDF Author: Lawrence Fisher
Publisher: Random House Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 292

Book Description

Industrial Marketing

Industrial Marketing PDF Author: Robert R. Reeder
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 680

Book Description

Readings in Industrial Marketing

Readings in Industrial Marketing PDF Author: Manoj K. Agarwal
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 244

Book Description

Issues in Industrial Marketing

Issues in Industrial Marketing PDF Author: Robert E. Spekman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 110

Book Description

Industrial Marketing Research (RLE Marketing)

Industrial Marketing Research (RLE Marketing) PDF Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649028
Category : Business & Economics
Languages : en
Pages : 440

Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

Industrial Buying Behavior

Industrial Buying Behavior PDF Author: Rowland T. Moriarty
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 218

Book Description

Industrial Buying and Creative Marketing

Industrial Buying and Creative Marketing PDF Author: Patrick J. Robinson
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 320

Book Description

The Marketing Challenge for Industrial Companies

The Marketing Challenge for Industrial Companies PDF Author: Claudio A. Saavedra
Publisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 440

Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Industrial Marketing

Industrial Marketing PDF Author: Klaus Backhaus
Publisher: Springer
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

Book Description

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