Industrial Buying Behavior PDF Download

Author: Yoram Wind
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 298

View

Book Description

Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

View

Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164

View

Book Description

Author: Samsinar MD Sidin
Publisher: Springer
ISBN: 3319173200
Category : Business & Economics
Languages : en
Pages : 670

View

Book Description
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Seymour Banks
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 304

View

Book Description

Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490

View

Book Description

Author: Michael J. Baker
Publisher: Springer
ISBN: 1349080489
Category : Business & Economics
Languages : en
Pages : 286

View

Book Description
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

Author: James T. Tedeschi
Publisher: Transaction Publishers
ISBN: 9780202365077
Category : Psychology
Languages : en
Pages : 284

View

Book Description
The technological revolution in the social sciences made available a set of research tools and data manipulation techniques that permit the study of complex social processes previously inaccessible or not amenable to our observational powers. One important set of tools took the generic title "experimental games," which were characterized by the interactive protagonists' pursuit of relatively well-defined goals whose achievement is dependent on the behavior of others. James T. Tedeschi, Barry R. Schlenker, and Thomas V. Bonoma, in this work, explicate these highly structured interactions. The grand strategy of scientific inquiry is the development of explanatory systems for natural phenomena. The empirical tactics devised to manipulate, control, observe, and measure events or processes of interest often require as much ingenuity and imagination as theory development itself. Generally the situation is so structured that certain rules govern participant behavior. Within these constraints the social psychological processes of conflict, influence, power, bargaining, and coalition formation can be studied. Concerned with the more formal and technical aspects of games, the authors explain how they are used for purposes of developing and testing scientific theory. The emphasis throughout is on the development and empirical evaluation of a scientific theory of social influence and power in situations where the interests of the interacting parties are in conflict. Experimental games have provided many of the concepts and the preponderance of evidence that have helped to unravel many of the complexities of social behavior. In Conflict, Power, and Games, the authors build a bridge between technical and non-technical approaches in order to shed greater light on interpersonal relations.

Author: Howard C. Kunreuther
Publisher: Cambridge University Press
ISBN: 0521845726
Category : Business & Economics
Languages : en
Pages : 343

View

Book Description
This book examines the behavior of individuals at risk and insurance industry policy makers involved in selling, buying and regulation.

Author: Richard Michael 1921- Cyert
Publisher: Hassell Street Press
ISBN: 9781015087965
Category :
Languages : en
Pages : 360

View

Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.