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Author: Rama Bijapurkar Publisher: John Wiley & Sons ISBN: 047082199X Category : Business & Economics Languages : en Pages : 249
Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author: Rama Bijapurkar Publisher: John Wiley & Sons ISBN: 047082199X Category : Business & Economics Languages : en Pages : 249
Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author: Ramanuj Majumdar Publisher: PHI Learning Pvt. Ltd. ISBN: 9788120339637 Category : Business & Economics Languages : en Pages : 364
Book Description
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author: Prateek Jain Publisher: Notion Press ISBN: 9781636066011 Category : Business & Economics Languages : en Pages : 232
Book Description
India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It's high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly.
Author: William Nobrega Publisher: John Wiley & Sons ISBN: 9780470257159 Category : Business & Economics Languages : en Pages : 272
Book Description
In 2008, India will likely overtake China as the world’s fastest growing economy and become one of the largest economies globally. Foreign investment is increasing dramatically and business opportunities abound for those who know how to find them. With a growing middle class and booming markets, India holds much promise for investors. Riding the Indian Tiger shows you how to get in on the ground floor and profit from India’s economic boom.
Author: Mark Charles Miller Publisher: ISBN: 9780898156201 Category : Cooking Languages : en Pages : 217
Book Description
Presents over one hundred recipes from the menu of New Mexico's Coyote Cafe, which features Native American, European, and Hispanic dishes
Author: Santosh Nair Publisher: Pan Macmillan ISBN: 9390742579 Category : Business & Economics Languages : en Pages : 424
Book Description
Insightful, interesting and a lot of fun' Ravi Subramanian 'An honest and extremely detailed recounting of the evolution of the market’ BusinessLine 'A delightful book on the stock markets’ Free Press Journal A rip-roaring history of the Indian stock market post liberalization. The wise and wily Lalchand Gupta takes you on an exciting journey through Dalal Street in this comprehensive history of the stock market since 1991. From tech booms and tax evasion to banks and money laundering; scams and crashes to fixers and investors, Lala has seen it all. Bringing the story up to the present, this special fifth anniversary edition also makes keen observations about the developments on the trading floor of the Bombay Stock Exchange in more recent times and doles out smart investing hacks in Lala’s inimitable style. Bulls, Bears and Other Beasts is a must-read for anyone interested in the financial health of the country as well as those who want to know about the sensational events that led up to the far more sterile stock-market operations of the present day.
Author: Gagari Chakrabarti Publisher: Springer Science & Business Media ISBN: 8132211278 Category : Business & Economics Languages : en Pages : 123
Book Description
This study is an exploration of the Indian stock market, focusing on the possible presence of momentum trading. One thing, however, should be noted. While it is true that momentum trading, which tends to generate speculative bubbles, may result in a financial market crash, its nature in contrast might depend on the nature of the economy itself. The study, while exploring the presence and nature of momentum trading on the Indian stock market in recent years, seeks to relate it to significant structural breaks in the Indian or global economy. To be precise, it outlines a potential correlation between the instability in the stock market and the speculative trading on the market, exploring the question of whether it is human psychology that drives financial markets. In the process, the choice of a significant structural break has been obvious: the global financial meltdown of 2007-2008 – a crisis that has often been referred to as the worst ever since the crash of 1929. While analyzing the nature of momentum trading on the Indian stock market with regard to the financial crisis of 2007-08, the study takes into account two major representatives of the market, the BSE (Bombay Stock Index) and NSE (National Stock Index), for the period 2005 to 2012. This study seeks to answer a few important questions. First of all, it tries to unveil the underlying structure of the market. In doing so, it examines the following issues: (i) What was the latent structure of the Indian stock market leading up to the crisis of 2007-08? Does the structure offer insights into designing profitable trading strategies? (ii) Is it possible to construct a profitable portfolio on the Indian stock market? (iii) Is there any profitable trading strategy on the Indian stock market? While exploring these issues, the study delves deeper, breaking the whole period down into two sub-periods, before the crisis of 2008 and after the crisis. The purpose of this division is to determine whether there has been any discernible change in the market structure since the shock.
Author: Ashok Nahar Publisher: Ashok Nahar ISBN: Category : Business & Economics Languages : en Pages : 228
Book Description
Step into the dynamic world of the Indian stock market with Abcd Of Indian Stock Market, a comprehensive guide designed for both novice and budding investors. This book breaks down the complexities of stock trading into simple, digestible concepts, making it the perfect starting point for anyone eager to learn the fundamentals of investing. Explore key topics such as the basics of shares, market indices, and sectors, and gain insights into essential strategies like fundamental analysis, technical analysis, and even futures and options. With clear explanations and practical advice, this book demystifies the art of buying and selling shares, helping you navigate market volatility with confidence. Whether you’re looking to grow your wealth or simply understand how the stock market operates, Abcd Of Indian Stock Market offers a well-rounded foundation to build your investment knowledge. Packed with tips, guidelines, and real-world examples, this is more than just a book—it’s your personal guide to mastering the stock market in India. Ashok Nahar
Author: Rama Bijapurkar
Author: Rama Bijapurkar
Author: Ramanuj Majumdar
Author: Bruce Bernstein
Author: Prateek Jain
Author: William Nobrega
Author: Mark Charles Miller
Author: Ajay Gandhi
Author: Santosh Nair
Author: Gagari Chakrabarti
Author: Ashok Nahar