The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business PDF Download

Author: Ioana Bucur-Teodorescu
Publisher: Springer Nature
ISBN: 3658329653
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Author: Ioana Bucur-Teodorescu
Publisher:
ISBN: 9783658329662
Category :
Languages : en
Pages : 0

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Book Description
The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility. About the Author Ioana Bucur-Teodorescu received the Master degree in Project Management from the Bucharest University of Economic Studies and the Bachelor degree for Business Administration in French. She took her Ph.D. degree in business and administration from the same university, has joined several IT corporations and got expertise working on multiple projects and having certain roles for business and sales operations related to the French market. Her main research interests include the e-business, the digital consumer, the business models related to the internet, the values promoted in the digital era.

Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464

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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Author: Gupta, Monika
Publisher: IGI Global
ISBN: 1668458993
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Author: Soumi Dutta
Publisher: Springer Nature
ISBN: 3031657276
Category :
Languages : en
Pages : 434

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Book Description

Author: Santos, José Duarte
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 634

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Book Description
Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.

Author: Agnihotri, Alka
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
The rapid advancement of technology is disrupting traditional leadership paradigms, challenging leaders to adapt to new ways of thinking and operating. Emerging technologies such as artificial intelligence, robotics, and the Internet of Things are revolutionizing industries, creating a pressing need for leaders who can navigate this digital landscape effectively. However, many leaders need to gain the knowledge and skills to harness these technologies to their full potential, leading to missed opportunities and ineffective leadership practices. Impact of New Technology on Next-Generation Leadership offers a comprehensive solution to this pressing challenge. This book provides a deep dive into how emerging technologies reshape leadership roles and responsibilities, offering practical insights and strategies for leaders to thrive in this new era. This book is essential reading for graduates, post-graduates, and professionals in management and related fields, as well as academics and researchers seeking to stay ahead in the ever-evolving leadership landscape.

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: El Archi, Youssef
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and preserve local cultures. The rise of digital platforms has revolutionized how people plan, book, and experience travel, but it has also intensified concerns about overtourism, cultural commodification, and environmental degradation. Without thoughtful intervention, these trends threaten to undermine the destinations travelers seek to explore. Promoting Responsible Tourism With Digital Platforms offers a comprehensive solution by exploring how digital platforms can be leveraged to promote responsible travel practices. By examining case studies, theoretical frameworks, and the latest technological advancements, the book provides actionable insights for policymakers, industry professionals, and travelers alike. It serves as a roadmap for integrating responsible tourism principles into the digital landscape, ensuring that tourism remains sustainable and beneficial for all stakeholders.

Author: Leslie E. Sekerka
Publisher: IAP
ISBN: 1623964652
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
Making sure that performance in business enterprise is achieved ethically is no small task. Leaders, managers, and employees at every level of the organization need to utilize systems and processes that support ethical strength, establishing a workplace where responsibility, accountability, and doing the right thing are genuinely valued and practiced. Management can help support ethical performance in workers’ daily task actions by underscoring the importance of rules and regulations, while also moving to ensure that employees understand and care about doing what’s right. Given that most firms only emphasize compliance in ethics training, there is vast room for additional development. Training people to be less bad is not good enough. With the infusion of mandatory requirements for ethics training programs in some firms and self-imposed initiatives in others, we see a range of deliverables. To advance ethics in practice, a closer look at ethics training in the workplace is warranted. This volume attempts to better understand ethics in organizational settings by taking a focused look at the science of ethics training and best practices, areas for concern, specific techniques, application outcomes, how to cultivate an ethical work environment, and considering where opportunities for additional inquiry reside. Managers and practitioners reading this book will garner specific trends and useful techniques that can inform, guide, and improve their efforts to build ethical awareness and effective ethical decisionmaking within their organizations. Academic scholars will find this book useful, providing insight as to where additional research and empirical work is needed.