The Impact of Advertising, Marketing, and Other Market Information on Consumer Energy Use PDF Download

Author: William Michael Denney
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 98

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Author: United States. General Accounting Office
Publisher:
ISBN:
Category : Dwellings
Languages : en
Pages : 48

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Author: United States. Congress. House. Committee on Science and Technology
Publisher:
ISBN:
Category :
Languages : en
Pages : 668

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Book Description

Author: Institute for Research on Public Policy
Publisher: IRPP
ISBN: 9780920380307
Category : Political Science
Languages : en
Pages : 460

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Author: Krzysztof Kubacki
Publisher: Springer
ISBN: 3319109510
Category : Business & Economics
Languages : en
Pages : 842

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Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Author: United States. Energy Research and Development Administration. Technical Information Center
Publisher:
ISBN:
Category : Force and energy
Languages : en
Pages : 1066

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Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 972

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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: United States. Congress. Senate. Committee on Commerce
Publisher:
ISBN:
Category : Natural gas
Languages : en
Pages : 998

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Book Description

Author: Dennis Anderson
Publisher:
ISBN:
Category : Conservation of natural resources
Languages : en
Pages : 356

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