The Health Advocate's Basic Marketing Handbook PDF Download

Author: Trisha Torrey
Publisher:
ISBN: 9780982801437
Category : Business & Economics
Languages : en
Pages : 142

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Book Description
"(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com

Author: Trisha Torrey
Publisher:
ISBN: 9780982801444
Category : Business & Economics
Languages : en
Pages : 142

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Book Description
You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com

Author: Trisha Torrey
Publisher:
ISBN: 9780982801406
Category : Business & Economics
Languages : en
Pages : 142

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Book Description
As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.

Author: Rob Fuggetta
Publisher: John Wiley & Sons
ISBN: 1118336542
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.

Author: Trisha Torrey
Publisher: Diagknowsis Media
ISBN: 9780982801499
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
This description is for the 2017, Third Edition of this book. You've spent a career as a clinician, but feel as if you need to step away from the role so you can help patients get what they really need..... OR... you've just spent years advocating for yourself or a loved one, and now you think you'd like to help others improve their healthcare experience, and make a living doing so. People like you, with heart and great skills, want to choose advocacy as a career. But many lack the business knowledge required to start and grow an independent practice. The Health Advocate's Start and Grow Your Own Practice Handbook is here to help! This book will help you get started with the basics, in an easily understandable way - step-by-step. Whether you're located in the United States or Canada, it will answer questions, such as: Can you make a living as a private, independent health advocate? How much does it cost to start an advocacy practice? How much can you make as a health or patient advocate? What is the Allegiance Factor, and why is it important to idependent advocates? What important details do you need to know regarding insurance, the law, contracts, even the IRS or CRA? How will you price your services and get people to pay you, too? Do you really need a business plan? What professional standards and best practices will improve your service? This book is a must-have for those who choose to start and grow private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Bonus! Purchase of the book will provide you with a discounted membership in The Alliance of Professional Health Advocates.

Author: Trisha Torrey
Publisher:
ISBN: 9780982801413
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
"This description is for the 2015 updated version of this book." You've spent a career as a clinician, but feel as if you need to step away from the role so you can help patients get what they really need..... OR... you've just spent years advocating for yourself or a loved one, and now you think you'd like to help others improve their healthcare experience, and make a living doing so. People like you, with heart and great skills, want to choose advocacy as a career. But many lack the business knowledge required to start and grow an independent practice. "The Health Advocate's Start and Grow Your Own Practice Handbook" is here to help This book will help you get started. Whether you're starting up in the United States or Canada, it will answer your questions, such as: Can you make a living as a private, independent health advocate? How much does it cost to start an advocacy practice? What important details do you need to know regarding insurance, the law, contracts, even the IRS or CRA? How will you price your services and get people to pay you, too? Do you really need a business plan? What professional standards and best practices will improve your service? This book is a must-have for those who choose to start and grow private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Bonus Purchase of the book may provide you with a free trial membership in The Alliance of Professional Health Advocates. Details can be found inside the book."

Author: E. L. Betsy Smith
Publisher: E. L. Smith Consulting
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
Is someone you love facing a life-threatening diagnosis and you are now thrust into the role of not only caregiver but advocate to ensure they receive the best care possible? Have you found yourself Shocked by the diagnosis, struggling to comprehend the situation, and not sure where to turn for support and guidance? Overwhelmed by the magnitude of taking on this new challenge and uncertain about what these new roles entail? Unsure how to navigate the healthcare system, find solutions, ask the tough questions, and stand up for your loved one as necessary? You are not alone, and you are strong enough and smart enough to boldly navigate the healthcare system! Authored by someone who has been where you are right now and has blazed the trail before you, this book is a practical resource for navigating this new journey with both grace and grit. Inside these pages you will find: Steps for becoming an effective advocate in the healthcare system as a family member or friend Inspiration to believe in yourself and your abilities to fulfill this key role and make a difference in your patient's life Ways to overcome any intimidation you might feel of the healthcare system (practitioners, procedures, forms, terminology) and practical methods for handling any situation Tips and insights for taking care of yourself while caring for your loved one

Author: Jo Anne L. Earp
Publisher: Jones & Bartlett Learning
ISBN: 0763749613
Category : Business & Economics
Languages : en
Pages : 646

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Book Description
As a contribution to the emerging healthcare quality movement, Patient Advocacy for Healthcare Quality: Strategies for Achieving Patient-Centered Care is distinct from any others of its kind in its focus on the consumer’s perspective and in its emphasis on how advocacy can influence change at multiple social levels. This introductory volume synthesizes patient advocacy from a multi-level approach and is an ideal text for graduate and professional students in schools of public health, nursing and social work.

Author:
Publisher: SAGE
ISBN: 9780803942899
Category : Language Arts & Disciplines
Languages : en
Pages : 252

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Book Description
Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.

Author: Laura Sessums
Publisher: Springer Science & Business Media
ISBN: 1441969144
Category : Medical
Languages : en
Pages : 139

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Book Description
Interest in policy influences on health care is high, and will remain high as long as health care costs continue to rise and health care reform remains a hot topic in the news. There are inevitable and frequent points of interface between health care public policy and the health professions; in their daily work, clinicians see the problems with the health care system but often feel powerless and unsure how to advocate for system changes. Clinicians and Health Care Advocacy is written by clinicians for clinicians and focuses on how policy works and what individual professionals can do to affect policy. It looks at the facts and processes in an accessible way that employs case-based examples of clinician adavocacy to illustrate its points. The book is nonpartisan and will stay neutral on preferences for one public policy solution versus another (single payer vs. market reform, for example). Instead, it encourages a model of clinicians as responsible for healing not only the individual patient but also the larger health care system in which they work.