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Author: Trisha Torrey Publisher: ISBN: 9780982801444 Category : Business & Economics Languages : en Pages : 142
Book Description
You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com
Author: Trisha Torrey Publisher: ISBN: 9780982801444 Category : Business & Economics Languages : en Pages : 142
Book Description
You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com
Author: Trisha Torrey Publisher: ISBN: 9780982801437 Category : Business & Economics Languages : en Pages : 142
Book Description
"(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com
Author: Trisha Torrey Publisher: ISBN: 9780982801406 Category : Business & Economics Languages : en Pages : 142
Book Description
As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.
Author: Trisha Torrey Publisher: Diagknowsis Media ISBN: 9780982801499 Category : Business & Economics Languages : en Pages : 218
Book Description
This description is for the 2017, Third Edition of this book. You've spent a career as a clinician, but feel as if you need to step away from the role so you can help patients get what they really need..... OR... you've just spent years advocating for yourself or a loved one, and now you think you'd like to help others improve their healthcare experience, and make a living doing so. People like you, with heart and great skills, want to choose advocacy as a career. But many lack the business knowledge required to start and grow an independent practice. The Health Advocate's Start and Grow Your Own Practice Handbook is here to help! This book will help you get started with the basics, in an easily understandable way - step-by-step. Whether you're located in the United States or Canada, it will answer questions, such as: Can you make a living as a private, independent health advocate? How much does it cost to start an advocacy practice? How much can you make as a health or patient advocate? What is the Allegiance Factor, and why is it important to idependent advocates? What important details do you need to know regarding insurance, the law, contracts, even the IRS or CRA? How will you price your services and get people to pay you, too? Do you really need a business plan? What professional standards and best practices will improve your service? This book is a must-have for those who choose to start and grow private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Bonus! Purchase of the book will provide you with a discounted membership in The Alliance of Professional Health Advocates.
Author: James Thomas Williams Publisher: ISBN: 9780984282500 Category : Medical Languages : en Pages : 285
Book Description
I wrote The Patient Advocate's Handbook, a content-rich, easy-to-use, quick reference patient advocacy book to offer you, the patient advocate, concise explanations, options and suggestions, which will help you learn about and cope with many of the unfamiliar, but common healthcare issues most patient advocates and their families face at the hospital and at home. This patient advocate book discusses common situations created by illness and recovery to offer relevant information when you need it, so your increased familiarity with healthcare issues as an informed patient advocate will lead to better results for your loved one. Keep this handbook with you to optimize the hospital stay and to have a more effective experience as an advocate and caregiver for your loved one's healthcare at the hospital and at home. James Thomas Williams
Author: Bruce S. Jansson Publisher: John Wiley & Sons ISBN: 047050529X Category : Political Science Languages : en Pages : 516
Book Description
Praise for Improving Healthcare Through Advocacy A Guide for the Health and Helping Professions "Bruce Jansson's thoughtful and innovative book will appeal to students in social work, nursing, and public health as well as those working in the health field of practice. The case examples are extraordinary, and Jansson provides the ideas, context, and theoretical base for readers to acquire the skills of advocacy in healthcare. This is by far the best advocacy book I have seen." —Gary Rosenberg, PhD Director, Division of Social Work and Behavioral Science Mount Sinai School of Medicine "Improving Healthcare Through Advocacy is a terrific description of opportunities for advocacy intervention and provides the skill sets necessary for effective advocacy. A needed book." —Laura Weil, LCSW Director, Health Advocacy Program Sarah Lawrence College "Improving Healthcare Through Advocacy is an invaluable resource for practitioners working in the healthcare field as well as for students. It very thoroughly covers healthcare advocacy issues, contains real-world case examples, and provides a clear, step-by-step framework for practicing advocacy." —Kimberly Campbell, ACSW, LCSW Lecturer, Department of Social Work Ball State University An important resource for all who strive for the best in healthcare treatment for their patients, themselves, and the nation Bestselling author and award-winning researcher Bruce S. Jansson uses an intervention framework to illustrate how everyone in the healthcare system can advocate effectively, not just for better healthcare delivery to individual clients but for the necessary policy change that will deliver long- term solutions to our nation's healthcare crisis as well. Improving Healthcare Through Advocacy provides professionals with: Tools to move from traditional services to case advocacy and policy advocacy tasks Over 100 case studies from the perspective of patients, healthcare providers, and others who relate the experiences they have encountered in the healthcare system and share the wisdom they have learned Practical tips on how to provide effective advocacy and bring about positive and long-term change in this complex environment
Author: American Bar Association. House of Delegates Publisher: American Bar Association ISBN: 9781590318737 Category : Law Languages : en Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Kelly A. Goudreau, PhD, RN, ACNS-BC, FAAN Publisher: Springer Publishing Company ISBN: 0826169430 Category : Medical Languages : en Pages : 470
Book Description
"There are many policy books, but none are written by APRNs or focus just on APRN practice. This topic is critical in today's healthcare reform movement. APRNs are at the core, or can be, if they use their practice knowledge and education to shape policy...[The] editors eloquently make the case that policy formation is a critical nursing skill."--Doody's Medical Reviews ìGaining a better understanding of the political landscape and its impact on nursing and the APRN practice environment, by learning through textbooks such as this, and then through active involvement at any level in the political process itself, can only strengthen nursing and its influence on health policy .î -Loretta C. Ford, RN, EdD, PNP, FAAN, FAANP From the Foreword This view of health policy from the perspective of APRN practice is a call to action for advanced practice nurses to learn about the impact and implications of current initiatives in health policy. This knowledge will assist them in determining how they define and create positive change for their patients and have an impact on community, national, and world health. This is the only text that satisfies the need for policy discussions for all APNs , it is designed to meet the requirements of both the IOM report on The Future of Nursing and the DNP criteria V for inclusion of health policy and advocacy in the curriculum. The text encompasses evolving health care policy and reform in the U.S., Canada, and internationally, addressing its impact on advanced practice nursing, APRN roles, care for special populations, health care quality, and patient safety . The book brings together a wealth of information written by luminaries in the field. Dr. Goudreau is a Past President, and Board Member of the National Association of Clinical Nurse Specialists (NACNS), and Dr. Smolenski was Director of Certification Services at the ANCC for 11 years, directing certification for 150,000 nurses in over 30 specialties. The text discusses issues surrounding the regulation of APRNs, how the local regulatory environment shapes their practice and how they can shape their local regulatory environment. Additionally, the text brings in international perspectives on how APRNs can and are impacting patient care globally. In order to provide content relevant to a universal APRN readership, each section of the text endeavors to present information from all four APRN perspectives: NPs, CNSs, CRNAs , and CNMs. For all of these roles, the book covers the implications of current and future health policy changes for APRN practice. Key Features: Addresses the role-specific policy informational needs of all APRN roles including NPs, CNSs, CRNAs , and CNMs Brings together in one volume all of the requisite information about health care policy and reform and its impact on advanced practice nursing Meets the requirements of the IOM report on The Future of Nursing and the DNP criteria V for inclusion of health policy and advocacy in the curriculum Offers guidance on how APRNs can influence policy development Covers impact and implications of health care policy and reform in the U.S., Canada, and internationally
Author: Trisha Torrey
Author: Trisha Torrey
Author: Trisha Torrey
Author: Trisha Torrey
Author: Trisha Torrey
Author: James Thomas Williams
Author: Bruce S. Jansson
Author: Karen Glanz
Author: Torsten Kolind
Author: American Bar Association. House of Delegates
Author: Kelly A. Goudreau, PhD, RN, ACNS-BC, FAAN