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Author: Peter Ruch Publisher: ISBN: 9788854407831 Category : Automobile industry and trade Languages : en Pages : 299
Book Description
German cars are synonymous with quality and prestige. A strong claim can be made that automobile transportation was primarily invented in Germany, which today is still home to some of the most important names in the international auto industry. This book retraces the story of some of the most significant German automakers and their models, covering over a hundred years of history, and presenting legendary creations that have left their mark on the auto's evolution and in the hearts of many enthusiasts. German manufacturers have always played an essential role in the automobile sector, at first with names such as Horch, Auto-Union and Maybach, and later with brands like Audi, BMW, Mercedes Benz and Porsche, which today are considered among the world's most prestigious for quality, style and performance. This book presents the most important models in German car manufacturing history, from the Benz-Patent-Motorwagen 1 of 1886 through the race cars of the pre-war period, the cars of the economic boom, and the ever-famous Porsche 911 and the brand new bestsellers from Stuttgart, Munich and Ingolstadt.
Author: Peter Ruch Publisher: ISBN: 9788854407831 Category : Automobile industry and trade Languages : en Pages : 299
Book Description
German cars are synonymous with quality and prestige. A strong claim can be made that automobile transportation was primarily invented in Germany, which today is still home to some of the most important names in the international auto industry. This book retraces the story of some of the most significant German automakers and their models, covering over a hundred years of history, and presenting legendary creations that have left their mark on the auto's evolution and in the hearts of many enthusiasts. German manufacturers have always played an essential role in the automobile sector, at first with names such as Horch, Auto-Union and Maybach, and later with brands like Audi, BMW, Mercedes Benz and Porsche, which today are considered among the world's most prestigious for quality, style and performance. This book presents the most important models in German car manufacturing history, from the Benz-Patent-Motorwagen 1 of 1886 through the race cars of the pre-war period, the cars of the economic boom, and the ever-famous Porsche 911 and the brand new bestsellers from Stuttgart, Munich and Ingolstadt.
Author: Wynn, Martin George Publisher: IGI Global ISBN: 1799877140 Category : Business & Economics Languages : en Pages : 487
Book Description
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Author: Stephan Osswald Publisher: GRIN Verlag ISBN: 3638874346 Category : Business & Economics Languages : en Pages : 28
Book Description
Seminar paper from the year 2006 in the subject Economics - Industrial Economics, grade: 1,3, University of Queensland, course: CONTEMPORARY BUSINESS IN EUROPE, language: English, abstract: Nowadays, “Germany is the third largest manufacturing country for passenger cars and commercial vehicles, one in ten of all vehicles produced worldwide comes off a production line in Germany” . For several decades the automobile industry has been a key sector in the German economy and the most active and largest Industry in the European Union . Germany is host to major car manufacturers, including prestigious brands such as: Audi, BMW, Mercedes, Porsche and Volkswagen. These brands are world famous for their innovation and quality. They are both accepted and popular all over the world. This essay will describe the automotive industry in Germany and impact of regulations and policies placed on it from both the European Union and the German government. In particular the major markets, growth rates, annual expenditures/profits of this industry will be considered. Moreover, future impacts will be analysed whilst recommendations and justifications how to enter the industry will be given.
Author: Alex Covarrubias V. Publisher: Springer Nature ISBN: 3030188817 Category : Business & Economics Languages : en Pages : 516
Book Description
Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.
Author: Wolfgang Sachs Publisher: Univ of California Press ISBN: 0520354737 Category : History Languages : en Pages : 240
Book Description
In his cultural analysis of the motor car in Germany, Wolfgang Sachs starts from the assumption that the automobile is more than a means of transportation and that its history cannot be understood merely as a triumphant march of technological innovation. Instead, Sachs examines the history of the automobile from the late 1880s until today for evidence on the nature of dreams and desires embedded in modern culture. Written in a lively style and illustrated by a wealth of cartoons, advertisements, newspaper stories, and propaganda, this book explores the nature of Germany's love affair with the automobile. A "history of our desires" for speed, wealth, violence, glamour, progress, and power—as refracted through images of the automobile—it is at once fascinating and provocative. Sachs recounts the development of the automobile industry and the impact on German society of the marketing and promotion of the motor car. As cars became more affordable and more common after World War II, advertisers fanned the competition for status, refining their techniques as ownership became ever more widespread. Sachs concludes by demonstrating that the triumphal procession of private motorization has in fact become an intrusion. The grand dreams once attached to the automobile have aged. Sachs appeals for the cultivation of new dreams born of the futility of the old ones, dreams of "a society liberated from progress," in which location, distance, and speed are reconceived in more appropriately humane dimensions.
Author: Minh Trang Rausch-Phan Publisher: Springer Nature ISBN: 3030921565 Category : Business & Economics Languages : en Pages : 112
Book Description
This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the automotive industry. The reader is provided a detailed scientific review on SSCM and GSCM and presented the advantages of sustainable development concepts as well as factors causing the implementation of SSCM such as buyers’ behavior, governmental regulations, and competitiveness. The book then analyses the current situation of SSCM development, particularly in the automotive industry. It shows challenges, barriers, successes, and benefits that automotive companies obtain from implementing GSCM. Through case studies on leading German car manufacturers VW, BMW, and Daimler, the necessary activities of these companies to implement green development in the entire supply chain, including green supplier selection, green materials, green transportation, and reverse logistics, are defined. Moreover, a benchmark with companies from Asian markets such as Toyota from Japan and Geely from China is performed.
Author: Paul Ingrassia Publisher: Simon and Schuster ISBN: 1476737479 Category : Business & Economics Languages : en Pages : 536
Book Description
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Author: Patrick Schrott Publisher: Anchor Academic Publishing (aap_verlag) ISBN: 3954890860 Category : Business & Economics Languages : en Pages : 93
Book Description
In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.
Author: Juan José Castillod Publisher: Springer ISBN: 1349149330 Category : Business & Economics Languages : en Pages : 467
Book Description
As one of the first sectors affected by the current phase of crisis in capital accumulation, the automobile industry has had much to learn and now has much to teach. A recognition of the great diversity of forms of adaptation introduced to face the uncertainties of the market, lead to the formation of GERPISA and its international programme of research on the emergence of new industrial models. This book, a product of that research, is a valuable and timely insight into the innovations and adjustments of some of the major vehicular manufacturers and through them into the future of industry as a whole.
Author: James Ruppert Publisher: ISBN: 9780955952937 Category : Transportation Languages : en Pages : 302
Book Description
James Ruppert explains why German cars from the 1980s were quite simply, wunderbar. Because when it came to build quality, reliability and performance, every other car made anywhere else in the world was rubbish. The 1980s was a time when if you went shopping a VW Polo was the perfect companion. Beating an MG away from the lights was dead easy in a GTI and making a lasting impression meant arriving in an SL, SLC or any enormous Mercedes S-Class. It was a time when BMW M3s were racing certainties and a Quattro Turbo would always stay glued to the road. Getting poolside and on the sun lounger before the Germans only required one of their fine Audi 100 Avants. Proper showing off meant a Porsche 911 Turbo with its wonderful attention seeking tea tray rear spoiler. And the model that every young, upwardly mobile professional wanted parked outside his or her mews flat was a BMW 3 Series. Ruppert details how all these companies progressed to the 1980s and just what they did when they got there. Luckily he was there too, flogging BMWs at the prestigious West End Showroom in Park Lane, to yuppies, film stars and anyone else who could afford the non-refundable 10% deposit. From the author of the critically acclaimed, "The British Car Industry Our Part in its Downfall," here is his unique take on the German one, and why it won.
Author: Peter Ruch
Author: Peter Ruch
Author: Wynn, Martin George
Author: Stephan Osswald
Author: Alex Covarrubias V.
Author: Wolfgang Sachs
Author: Minh Trang Rausch-Phan
Author: Paul Ingrassia
Author: Patrick Schrott
Author: Juan José Castillod
Author: James Ruppert