Author: University of Nevada
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 182
Book Description
The Extent of Retail Advertising as a Management Tool
Author: University of Nevada
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 182
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 182
Book Description
Management Research Summary
A Survey of University Business and Economic Research Reports ...
Author: United States. Small Business Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 716
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 716
Book Description
A Survey of University Business and Economic Research Reports
Author: University of Texas. Bureau of Business Research
Publisher:
ISBN:
Category : Economic research
Languages : en
Pages : 716
Book Description
Publisher:
ISBN:
Category : Economic research
Languages : en
Pages : 716
Book Description
Effective Advertising
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 92
Book Description
Departments of State, Justice, and Commerce, the Judiciary, and Related Agencies Appropriations for 1963
Author: United States. Congress. House. Committee on Appropriations
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1566
Book Description
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1566
Book Description
Annual Report to the President and Congress
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 172
Book Description
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 172
Book Description
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967: Authors & titles
Author: University of California (System). Institute of Library Research
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 878
Book Description
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 878
Book Description
University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967: Subjects
Author: University of California (System). Institute of Library Research
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 852
Book Description
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 852
Book Description