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Author: Majken Schultz Publisher: OUP Oxford ISBN: 0191583235 Category : Brand name products Languages : en Pages : 314
Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Majken Schultz Publisher: OUP Oxford ISBN: 0191583235 Category : Brand name products Languages : en Pages : 314
Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Majken Schultz Publisher: ISBN: 9781383019223 Category : Brand name products Languages : en Pages : 0
Book Description
This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.
Author: Mary Jo Hatch Publisher: Oxford University Press on Demand ISBN: 0199269467 Category : Business & Economics Languages : en Pages : 599
Book Description
Organizational Identity presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies. The readings examine questions such as how organizations understand who they are, why organizations develop a sense of identity and belonging where the boundaries of identity lie and the implications of postmodern and critical theories' challenges to the concept of identity as deeply-rooted and authentic. Includes work by: Stuart Albert, Mats Alvesson, Blake E. Ashforth, Marilynn B. Brewer, George Cheney, Lars Thoger Christensen, C.H. Cooley, Kevin G. Corley, Barbara Czarniawska, Janet M. Dukerich, Jane E. Dutton, Kimberly D. Elsbach, Wendi Gardner, Linda E. Ginzela, Dennis A. Gioia, E. Goffman, Karen Golden-Biddle, Mary Jo Hatch, Roderick M. Kramer, Fred Rael, G.H. Mead, Michael G. Pratt, Anat Rafaeli, Hayagreeva Rao, Majken Schultz, Howard S. Schwartz, Robert I. Sutton, Henri Taijfel, John Turner, David A. Wherren, and Hugh Willmott. Intended to provide easy access to this material for students of organizational identity, it will also be of interest more broadly to students of business, sociology and psychology.
Author: David E. Mason Publisher: Jossey-Bass ISBN: Category : Business & Economics Languages : en Pages : 352
Book Description
Explores how to tap into the universal power of expressive behavior to maximize nonprofit organizational performance. Explains how expressive behavior functions within organizations and offers practical advice on developing fundamental skills--such as team-building and planning--that will enhance organizational results. This highly readable book combines references to scholarly literature with down-to-earth examples, giving practical suggestions for unleashing the powerful force of expressive energy.Applies sound concepts to effective management and leadership practice to equip executives, board members, and volunteer leaders with conceptual and practical tools for reaching their organizational goals.
Author: Lisa D. Hinz Publisher: Routledge ISBN: 1135893578 Category : Medical Languages : en Pages : 319
Book Description
Expressive Therapies Continuum is distinctive in its application as a foundational theory in the field of art therapy. This book demonstrates how the Expressive Therapies Continuum provides a framework for the organization of assessment information, the formulation of treatment goals, and the planning of art therapy interventions.
Author: Alessandra Pigni Publisher: Parallax Press ISBN: 1941529356 Category : Self-Help Languages : en Pages : 258
Book Description
75 brief self-care reflections that will aid workers, activists, and volunteers prevent burnout, renew their sense of purpose, and achieve fulfillment Heal from over-exhaustion, prevent burnout, and regain your motivation with these short readings from a psychologist who has spent many years in the field working in conflict and disaster areas. Gathered from Alessandra Pigni’s interaction with humanitarian professionals and backed up by cutting–edge research, these concrete tools offer new perspectives and inspiration to anyone whose work is focused on helping others.
Author: Majken Schultz
Author: Majken Schultz
Author: Majken Schultz
Author: Majken Schultz
Author: Majken Schultz
Author: Mary Jo Hatch
Author: David E. Mason
Author: Lisa D. Hinz
Author: Philip Bean
Author: Alessandra Pigni
Author: Majken Schultz