Author: Robert Leonard
Publisher: Simon and Schuster
ISBN: 1507217196
Category : Business & Economics
Languages : en
Pages : 256
Book Description
"For most people, rent or a mortgage takes up the largest chunk of their income. But with house hacking, that piece can come down to virtually zero-and it's easier than you'd think! In its simplest form, house hacking is the real estate investment strategy where you buy a multifamily house and rent it out to cover your costs and live for free. But this can come in all shapes and sizes, whether it be inviting in roommates, owning multiple properties, live-in flips, vacation rentals, or even participating in Airbnb. In The Everything Guide to House Hacking, you will learn: the pros and cons of house hacking; the minimum you need to get started; whether renovating is worth it; how to be a responsible landlord; and more! Discover everything you want to know about homeownership and how you can build wealth from your investment properties. The path to financial freedom starts here"--
The Everything Guide to House Hacking
Author: Robert Leonard
Publisher: Simon and Schuster
ISBN: 1507217196
Category : Business & Economics
Languages : en
Pages : 256
Book Description
"For most people, rent or a mortgage takes up the largest chunk of their income. But with house hacking, that piece can come down to virtually zero-and it's easier than you'd think! In its simplest form, house hacking is the real estate investment strategy where you buy a multifamily house and rent it out to cover your costs and live for free. But this can come in all shapes and sizes, whether it be inviting in roommates, owning multiple properties, live-in flips, vacation rentals, or even participating in Airbnb. In The Everything Guide to House Hacking, you will learn: the pros and cons of house hacking; the minimum you need to get started; whether renovating is worth it; how to be a responsible landlord; and more! Discover everything you want to know about homeownership and how you can build wealth from your investment properties. The path to financial freedom starts here"--
Publisher: Simon and Schuster
ISBN: 1507217196
Category : Business & Economics
Languages : en
Pages : 256
Book Description
"For most people, rent or a mortgage takes up the largest chunk of their income. But with house hacking, that piece can come down to virtually zero-and it's easier than you'd think! In its simplest form, house hacking is the real estate investment strategy where you buy a multifamily house and rent it out to cover your costs and live for free. But this can come in all shapes and sizes, whether it be inviting in roommates, owning multiple properties, live-in flips, vacation rentals, or even participating in Airbnb. In The Everything Guide to House Hacking, you will learn: the pros and cons of house hacking; the minimum you need to get started; whether renovating is worth it; how to be a responsible landlord; and more! Discover everything you want to know about homeownership and how you can build wealth from your investment properties. The path to financial freedom starts here"--
The House Hacking Strategy
Author: Craig Curelop
Publisher: Biggerpockets Publishing, LLC
ISBN: 9781947200159
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Don't pay for your home--hack it and live for free! Savvy investors have been using a little-known, but clever strategy in real estate for decades--and now, you will learn exactly how to perfect this trade secret! When mastered, house hacking can save you thousands of dollars in monthly expenses, build tens of thousands of dollars in equity each year, and provide the financial means to retire early. In fact, the average house hacker can turn a single-family home or small multifamily property into a cash-flowing investment. You can collect rent that completely covers your living expenses--and then some! In this book, serial house hacker Craig Curelop lays out the in-depth details so you can make your first (or next) house hack a huge success. Inside, you will learn: What house hacking is, and why it's one of the best methods for building wealth The different types of house-hacking strategies you can use--no one size fits all here! The incredible connection between house hacking, wealth building, and early retirement How to get started house hacking--even with low income or low savings Strategies to house hack with a family, spouse, or independently How to find the ideal house hack property--even in a competitive or expensive market Stories from real estate investors all over the country on their house-hacking triumphs, mishaps, and their purpose behind house hacking. Property-management strategies to make ownership a breeze House hacking doesn't have to be a mystery. Discover why so many successful investors support their investment careers with house hacking--and learn from a frugality expert who has "hacked" his way toward financial freedom!
Publisher: Biggerpockets Publishing, LLC
ISBN: 9781947200159
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Don't pay for your home--hack it and live for free! Savvy investors have been using a little-known, but clever strategy in real estate for decades--and now, you will learn exactly how to perfect this trade secret! When mastered, house hacking can save you thousands of dollars in monthly expenses, build tens of thousands of dollars in equity each year, and provide the financial means to retire early. In fact, the average house hacker can turn a single-family home or small multifamily property into a cash-flowing investment. You can collect rent that completely covers your living expenses--and then some! In this book, serial house hacker Craig Curelop lays out the in-depth details so you can make your first (or next) house hack a huge success. Inside, you will learn: What house hacking is, and why it's one of the best methods for building wealth The different types of house-hacking strategies you can use--no one size fits all here! The incredible connection between house hacking, wealth building, and early retirement How to get started house hacking--even with low income or low savings Strategies to house hack with a family, spouse, or independently How to find the ideal house hack property--even in a competitive or expensive market Stories from real estate investors all over the country on their house-hacking triumphs, mishaps, and their purpose behind house hacking. Property-management strategies to make ownership a breeze House hacking doesn't have to be a mystery. Discover why so many successful investors support their investment careers with house hacking--and learn from a frugality expert who has "hacked" his way toward financial freedom!
The Ultimate House Hacking Guide for Denver
Author: Joe Massey
Publisher:
ISBN:
Category :
Languages : en
Pages : 248
Book Description
Are you interested in house hacking in the Denver market? If you're are, this book is for you.We deal with current and potential Denver house hackers on a weekly basis. Week after week, it became clear that the same questions were being asked again and again. So, we decided to write this book to answer those questions.Most people we talk with understand the concept and power of house hacking. But they lack the Denver market specific insight and knowledge. This book is technical and specific to the Denver market. You'll learn: Different financing options The best property types and locations How to maximize your rents How to analyze house hacks Personal finances and how to set them up Long term financial modeling options How to build your team The contract process in Colorado The contract process in Colorado The contract process in Colorado How to plan buying future multiple house hacks Expert Authors Chris Lopez - Investor-Friendly Real Estate Agent at Your Castle Joe Massey - Senior Loan Officer at Castle & Cooke Mortgage Jeff White - House Hacking Coach and house hacking his way to financial independence
Publisher:
ISBN:
Category :
Languages : en
Pages : 248
Book Description
Are you interested in house hacking in the Denver market? If you're are, this book is for you.We deal with current and potential Denver house hackers on a weekly basis. Week after week, it became clear that the same questions were being asked again and again. So, we decided to write this book to answer those questions.Most people we talk with understand the concept and power of house hacking. But they lack the Denver market specific insight and knowledge. This book is technical and specific to the Denver market. You'll learn: Different financing options The best property types and locations How to maximize your rents How to analyze house hacks Personal finances and how to set them up Long term financial modeling options How to build your team The contract process in Colorado The contract process in Colorado The contract process in Colorado How to plan buying future multiple house hacks Expert Authors Chris Lopez - Investor-Friendly Real Estate Agent at Your Castle Joe Massey - Senior Loan Officer at Castle & Cooke Mortgage Jeff White - House Hacking Coach and house hacking his way to financial independence
House Hacker's Guide to the Galaxy: Use Your Home To Make Millions and Retire Early
Author: Bryce Stewart
Publisher:
ISBN: 9781736344217
Category : Business & Economics
Languages : en
Pages : 132
Book Description
◆ Have you been telling yourself that doctors, lawyers, and professional athletes are the only people able to build serious financial wealth? ◆ Are you convinced that your life will never reach financial freedom because you chose the wrong college major or career? ◆ Do you enjoy your career, but want to supplement your income with investments that pay out right now instead of old age? There is a better way. The term "House Hacking" has come to mean "using your primary residence as an investment vehicle." Doing so can greatly reduce and even eliminate the largest monthly cost for most individuals - housing. It makes large investment assets (residential rental properties) available to individuals who would not otherwise be able to build significant and timely wealth from their career or side hustle. This book will walk you, step by step, through Bryce's journey from being an indebted 6th grade teacher barely able to pay his bills every month to a retired real estate investor at age 35. Bryce shares the highs and lows of "House Hacking" and gives valuable lessons so that you can begin to replicate his success in your own life.
Publisher:
ISBN: 9781736344217
Category : Business & Economics
Languages : en
Pages : 132
Book Description
◆ Have you been telling yourself that doctors, lawyers, and professional athletes are the only people able to build serious financial wealth? ◆ Are you convinced that your life will never reach financial freedom because you chose the wrong college major or career? ◆ Do you enjoy your career, but want to supplement your income with investments that pay out right now instead of old age? There is a better way. The term "House Hacking" has come to mean "using your primary residence as an investment vehicle." Doing so can greatly reduce and even eliminate the largest monthly cost for most individuals - housing. It makes large investment assets (residential rental properties) available to individuals who would not otherwise be able to build significant and timely wealth from their career or side hustle. This book will walk you, step by step, through Bryce's journey from being an indebted 6th grade teacher barely able to pay his bills every month to a retired real estate investor at age 35. Bryce shares the highs and lows of "House Hacking" and gives valuable lessons so that you can begin to replicate his success in your own life.
Military House Hacking
Author: Michael Foster
Publisher: Active Duty Passive Income
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
Book Description
The Active Duty Passive Income team brings you the Second Edition of the #1 bestselling book, Military House Hacking. You will get an in-depth look at multiple strategies that will allow you, the veteran, active duty service member or military spouse, to successfully pursue your dreams through earning enough monthly passive income to live financially free. Included in the new edition are the most recent VA Loan updates, how to repair, maintain and build your credit, how to create a solid financial foundation and more. This book was created with you in mind - to start a spark - to create an epiphany moment that says if we can do it while on active duty, retired or separated, so can you! Implementing what you learn here will have you one foot in the door to real estate investing as you relocate from one duty station to the next or even after service. This book does not prescribe a get rich quick method; it is a condensed guide to demonstrate a path well-followed by many military members. Please enjoy reading Military House Hacking, take time to reflect on how you can employ some of the military-specific strategies, then connect with the ADPI team. Whether you need education, accountability, lending options, credit help, tax consultation, asset protection, or to connect with a military real estate agent, we have the resources and are here to serve our brothers- and sisters-in-arms.
Publisher: Active Duty Passive Income
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
Book Description
The Active Duty Passive Income team brings you the Second Edition of the #1 bestselling book, Military House Hacking. You will get an in-depth look at multiple strategies that will allow you, the veteran, active duty service member or military spouse, to successfully pursue your dreams through earning enough monthly passive income to live financially free. Included in the new edition are the most recent VA Loan updates, how to repair, maintain and build your credit, how to create a solid financial foundation and more. This book was created with you in mind - to start a spark - to create an epiphany moment that says if we can do it while on active duty, retired or separated, so can you! Implementing what you learn here will have you one foot in the door to real estate investing as you relocate from one duty station to the next or even after service. This book does not prescribe a get rich quick method; it is a condensed guide to demonstrate a path well-followed by many military members. Please enjoy reading Military House Hacking, take time to reflect on how you can employ some of the military-specific strategies, then connect with the ADPI team. Whether you need education, accountability, lending options, credit help, tax consultation, asset protection, or to connect with a military real estate agent, we have the resources and are here to serve our brothers- and sisters-in-arms.
Building Wealth One House at a Time: Making it Big on Little Deals
Author: John Schaub
Publisher: McGraw Hill Professional
ISBN: 0071466495
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Strategies for creating real estate wealth by star ting small--and always making the right moves Nationally known real estate expert John Schaub learned his craft in the best way possible--on the job, and through every kind of market. Over three decades, he learned to bank consistent profits as he built an impressive real estate mini-empire. Building Wealth One House at a Time reveals how virtually anyone can accumulate one million dollars worth of houses debtfree and earn a steady cash flow for life. Unique in that it focuses on buying houses in good-quality neighborhoods, Schaub's nine-step program includes: Renting to long-term tenants, with financial incentives to pay on time Avoiding the temptation of bigger deals, which invariably include bigger problems A 10-year plan to pay off debt and own houses free and clear
Publisher: McGraw Hill Professional
ISBN: 0071466495
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Strategies for creating real estate wealth by star ting small--and always making the right moves Nationally known real estate expert John Schaub learned his craft in the best way possible--on the job, and through every kind of market. Over three decades, he learned to bank consistent profits as he built an impressive real estate mini-empire. Building Wealth One House at a Time reveals how virtually anyone can accumulate one million dollars worth of houses debtfree and earn a steady cash flow for life. Unique in that it focuses on buying houses in good-quality neighborhoods, Schaub's nine-step program includes: Renting to long-term tenants, with financial incentives to pay on time Avoiding the temptation of bigger deals, which invariably include bigger problems A 10-year plan to pay off debt and own houses free and clear
Explore Everything
Author: Bradley Garrett
Publisher: Verso Books
ISBN: 1781685576
Category : Art
Languages : en
Pages : 289
Book Description
It is assumed that every inch of the world has been explored and charted; that there is nowhere new to go. But perhaps it is the everyday places around us—the cities we live in—that need to be rediscovered. What does it feel like to find the city’s edge, to explore its forgotten tunnels and scale unfinished skyscrapers high above the metropolis? Explore Everything reclaims the city, recasting it as a place for endless adventure. Plotting expeditions from London, Paris, Berlin, Detroit, Chicago, Las Vegas and Los Angeles, Bradley L. Garrett has evaded urban security in order to experience the city in ways beyond the boundaries of conventional life. He calls it ‘place hacking’: the recoding of closed, secret, hidden and forgotten urban space to make them realms of opportunity. Explore Everything is an account of the author’s escapades with the London Consolidation Crew, an urban exploration collective. The book is also a manifesto, combining philosophy, politics and adventure, on our rights to the city and how to understand the twenty-first century metropolis.
Publisher: Verso Books
ISBN: 1781685576
Category : Art
Languages : en
Pages : 289
Book Description
It is assumed that every inch of the world has been explored and charted; that there is nowhere new to go. But perhaps it is the everyday places around us—the cities we live in—that need to be rediscovered. What does it feel like to find the city’s edge, to explore its forgotten tunnels and scale unfinished skyscrapers high above the metropolis? Explore Everything reclaims the city, recasting it as a place for endless adventure. Plotting expeditions from London, Paris, Berlin, Detroit, Chicago, Las Vegas and Los Angeles, Bradley L. Garrett has evaded urban security in order to experience the city in ways beyond the boundaries of conventional life. He calls it ‘place hacking’: the recoding of closed, secret, hidden and forgotten urban space to make them realms of opportunity. Explore Everything is an account of the author’s escapades with the London Consolidation Crew, an urban exploration collective. The book is also a manifesto, combining philosophy, politics and adventure, on our rights to the city and how to understand the twenty-first century metropolis.
House Hacking
Author: Ben Leybovich
Publisher:
ISBN: 9781521860953
Category :
Languages : en
Pages : 227
Book Description
"Ben has laid out exactly what works in today''s market!" -Brandon Turner LUXURY house hacking! Upgrade your lifestyle while reducing costs. AirBnB, vacation rentals, and a luxury primary home. Who is this Book For? Having involved myself with House Hacking I realized that this strategy represents a phenomenal solution for many folks. In fact there are at least 3 groups for whom this book will pave the way toward success! First of all, I have to tell you (and this is based on 10 years of real estate investing experience) that a properly executed house hack is absolutely the most brilliant investment opportunities. This has to be the easiest CASH FLOW I''ve ever created (and it''s substantial). If you''ve been studying real estate investing but haven''t been able to find a way into the game - this is it! Now, let''s say that you happen to live in a very expensive market, and have been priced out of owning a home - this book will teach you how to become a homeowner. Yes, you''ll need to learn some things. Yes, you''ll need to do a bit of work, because not just any house will work. But, you can own a home for less than you thought because a properly structure House Hack will underwrite your cost! Or... Let''s say you are quite comfortable where you are. But you happen to have elderly parents who are struggling and it is necessary for you to relocate closer to them. The only problem is that homes are very expensive where they live, and you are not sure how to swing the cost of living. House Hacking - DONE! Or, you are like me, and decide one day that you are tired of living in Ohio and want to relocate someplace where the skies are always blue and palm trees are always pretty. You (like I) want to 10X your life. However, in a market like this property can be expected to be more expensive and you are concerned about cost of living. How to cope? Indeed, a proper house hack allows me to achieve locational freedom! A House Hack is a powerful formula capable of creating solutions for a wide variety is life circumstances. And in this book I will teach you how to do it right! And, remember -- I am doing this as we speak. So, all of the numbers are real-time, and all of the methods discussed are viable in today''s market. What Will You Learn in this Book? You will learn how to pick the right location and the right property for your house hack. You will learn the step-by-step process of doing the math, financing, marketing, and running your house hack for most profit. Everything you need to know to do what I do is here! What is a house hack and how can I make money with it? Can house hacking pay for my primary-home mortgage? Should I buy an investment property or should I house sack? A House Hacking Case Study--How I am living in an upscale home for (almost) free How do I choose the best location, neighborhood, and house to house hack? How much money can I make house hacking and does it pay my primary mortgage? How do I rehab and market my house hack for the most profit? How much time does it take to run a vacation rental house hack? Is AirBnB, or HomeAway, or VRBO better for vacation-rental house hacking? How do I handle safety and privacy when house hacking? Will my mortgage allow me to rent out part of my property? What taxes do I have to pay with house hacking? What are the regulations on house hacking? How do I set prices on AirBnB and other sites? And much more... Why now is the time to read this book... Everyone talks about real estate as if the choice of what we do, when, and how is entirely up to us. But that''s not true. In today''s challenging (hot) market, traditional investing advice doesn''t work. House hacking has the best financing opportunities, the easiest management overhead, and the most immediate return on investment.
Publisher:
ISBN: 9781521860953
Category :
Languages : en
Pages : 227
Book Description
"Ben has laid out exactly what works in today''s market!" -Brandon Turner LUXURY house hacking! Upgrade your lifestyle while reducing costs. AirBnB, vacation rentals, and a luxury primary home. Who is this Book For? Having involved myself with House Hacking I realized that this strategy represents a phenomenal solution for many folks. In fact there are at least 3 groups for whom this book will pave the way toward success! First of all, I have to tell you (and this is based on 10 years of real estate investing experience) that a properly executed house hack is absolutely the most brilliant investment opportunities. This has to be the easiest CASH FLOW I''ve ever created (and it''s substantial). If you''ve been studying real estate investing but haven''t been able to find a way into the game - this is it! Now, let''s say that you happen to live in a very expensive market, and have been priced out of owning a home - this book will teach you how to become a homeowner. Yes, you''ll need to learn some things. Yes, you''ll need to do a bit of work, because not just any house will work. But, you can own a home for less than you thought because a properly structure House Hack will underwrite your cost! Or... Let''s say you are quite comfortable where you are. But you happen to have elderly parents who are struggling and it is necessary for you to relocate closer to them. The only problem is that homes are very expensive where they live, and you are not sure how to swing the cost of living. House Hacking - DONE! Or, you are like me, and decide one day that you are tired of living in Ohio and want to relocate someplace where the skies are always blue and palm trees are always pretty. You (like I) want to 10X your life. However, in a market like this property can be expected to be more expensive and you are concerned about cost of living. How to cope? Indeed, a proper house hack allows me to achieve locational freedom! A House Hack is a powerful formula capable of creating solutions for a wide variety is life circumstances. And in this book I will teach you how to do it right! And, remember -- I am doing this as we speak. So, all of the numbers are real-time, and all of the methods discussed are viable in today''s market. What Will You Learn in this Book? You will learn how to pick the right location and the right property for your house hack. You will learn the step-by-step process of doing the math, financing, marketing, and running your house hack for most profit. Everything you need to know to do what I do is here! What is a house hack and how can I make money with it? Can house hacking pay for my primary-home mortgage? Should I buy an investment property or should I house sack? A House Hacking Case Study--How I am living in an upscale home for (almost) free How do I choose the best location, neighborhood, and house to house hack? How much money can I make house hacking and does it pay my primary mortgage? How do I rehab and market my house hack for the most profit? How much time does it take to run a vacation rental house hack? Is AirBnB, or HomeAway, or VRBO better for vacation-rental house hacking? How do I handle safety and privacy when house hacking? Will my mortgage allow me to rent out part of my property? What taxes do I have to pay with house hacking? What are the regulations on house hacking? How do I set prices on AirBnB and other sites? And much more... Why now is the time to read this book... Everyone talks about real estate as if the choice of what we do, when, and how is entirely up to us. But that''s not true. In today''s challenging (hot) market, traditional investing advice doesn''t work. House hacking has the best financing opportunities, the easiest management overhead, and the most immediate return on investment.
How to Invest in Real Estate
Author: Brandon Turner
Publisher: Biggerpockets Publishing, LLC
ISBN: 9780997584707
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Over the many years that we've been serving real estate investors, one of the most asked questions on our site has been, "How Do I Get Started in Real Estate Investing?" New investors will love the fundamentals and even experienced investors will appreciate the high-level view of strategies they may have never even considered. Don't let some guru tell you what the right path is for you. Read How to Invest in Real Estate and see all the paths in one place, so you can make the best choice for you, your family, and your financial future. This book will help new investors get a firm foundation to build their investing business upon. With topics ranging from how to gain a solid real estate education, real estate niches, financing, marketing, and more, this book is truly the definitive guide for helping new investors learn the ropes.
Publisher: Biggerpockets Publishing, LLC
ISBN: 9780997584707
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Over the many years that we've been serving real estate investors, one of the most asked questions on our site has been, "How Do I Get Started in Real Estate Investing?" New investors will love the fundamentals and even experienced investors will appreciate the high-level view of strategies they may have never even considered. Don't let some guru tell you what the right path is for you. Read How to Invest in Real Estate and see all the paths in one place, so you can make the best choice for you, your family, and your financial future. This book will help new investors get a firm foundation to build their investing business upon. With topics ranging from how to gain a solid real estate education, real estate niches, financing, marketing, and more, this book is truly the definitive guide for helping new investors learn the ropes.
The Hacking of the American Mind
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982594
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Publisher: Penguin
ISBN: 1101982594
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.