Author: Tom Reichert Publisher: Prometheus Books ISBN: 1615923365 Category : Business & Economics Languages : en Pages : 404
Book Description
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author: Tom Reichert Publisher: Routledge ISBN: 1135638209 Category : Business & Economics Languages : en Pages : 321
Book Description
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Author: Dorota Guttfeld Publisher: Cambridge Scholars Publishing ISBN: 1443846805 Category : History Languages : en Pages : 395
Book Description
In imagining history, one must inevitably rely on its textual representations, whether fictitious or supposedly “objective”, yet always subject to the constraints and conventions of textuality. Still, it is precisely by exploiting and consciously relying on the textual in the presentation of the past that contemporary authors, including politicians and makers of history, strive to provide it with current significance, emotional impact and universal meaning. The study of such attempts benefits from a variety of perspectives, encompassing not only classical, but also popular texts and media. An interdisciplinary collection of papers devoted to the issues of retelling, rewriting, and representation of the past in fiction and various text-types, this volume juxtaposes modern and post-modern understanding of collective versus personal history. The contributors are scholars specializing in literary studies (e.g. postcolonialism and popular fiction), linguistics (e.g. critical discourse analysis) and cultural studies (e.g. media studies), bringing a wide spectrum of theoretical insights into the field. The collection opens with papers on the general changes in viewing history that have occurred since the 19th century. Further papers discuss postcolonial, feminist and gender-related perspectives on history reflected in postmodern fiction, revealing the power struggle around the depiction of the past. The next part of the volume is devoted to the presentation of historical breakthroughs in political and media discourse. Finally, the collection draws attention to some unorthodox visions of history involving alternative worlds and fantastic elements encountered in the genre of speculative fiction.
Author: Nora J. Rifon Publisher: M.E. Sharpe ISBN: 0765642719 Category : Business & Economics Languages : en Pages : 321
Book Description
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
Author: Paul Rutherford Publisher: University of Toronto Press ISBN: 080209466X Category : Social Science Languages : en Pages : 385
Book Description
" Eroticism is a constant presence in modern society, encompassing almost every aspect of our daily lives. It is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the cultivation of desire desire for sex, desire for wealth, desire for entertainment. Paul Rutherford's A World Made Sexy looks at modern civilization's ongoing project to manufacture and encourage public wants, building a utopia where just about everyone (who is affluent) dreams, plays, and, of course, shops. A World Made Sexy uses museum exhibitions, art, books, magazines, films, and television to examine the rise and purpose of eroticism, first in America but soon across the affluent world. Starting with a brief foray into the representation of history as past pornography, Rutherford explores a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other products, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between eroticism and aggression. He further details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the Eros project in the wider context of Michel Foucault's account of the administration of life, and specifically sexuality, during the modern era. A World Made Sexy is about power and pleasure, emancipation and domination, and the relationship between the personal passions and social controls that have crafted desire. "
Author: Stan Tymorek Publisher: Infobase Publishing ISBN: 1438132042 Category : Business & Economics Languages : en Pages : 180
Book Description
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Author: Carol J. Pardun Publisher: John Wiley & Sons ISBN: 1118587626 Category : Business & Economics Languages : en Pages : 346
Book Description
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Author: Jackson Lears Publisher: Hachette UK ISBN: 078672322X Category : Social Science Languages : en Pages : 416
Book Description
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Author: Victoria Vantoch Publisher: University of Pennsylvania Press ISBN: 0812207742 Category : History Languages : en Pages : 296
Book Description
In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky. In The Jet Sex, Victoria Vantoch explores in rich detail how multiple forces—business strategy, advertising, race, sexuality, and Cold War politics—cultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess—an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying—she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented—hallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. As the apotheosis of feminine charm and American careerism, the stewardess subtly bucked traditional gender roles and paved the way for the women's movement. Drawing on industry archives and hundreds of interviews, this vibrant cultural history offers a fresh perspective on the sweeping changes in twentieth-century American life.
Author: Tom Reichert Publisher: Routledge ISBN: 1136684050 Category : Business & Economics Languages : en Pages : 394
Book Description
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Author: Tom Reichert
Author: Tom Reichert
Author: Dorota Guttfeld
Author: Nora J. Rifon
Author: Paul Rutherford
Author: Stan Tymorek
Author: Carol J. Pardun
Author: Jackson Lears
Author: Victoria Vantoch
Author: Tom Reichert