The Epic of Industry PDF Download

Author: Malcolm Keir
Publisher:
ISBN:
Category : History
Languages : en
Pages : 346

View

Book Description

Author: Ralph Henry Gabriel
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 350

View

Book Description

Author: Alfred Dupont CHANDLER
Publisher: Harvard University Press
ISBN: 0674029399
Category : Business & Economics
Languages : en
Pages : 342

View

Book Description
Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize-winning business historian Alfred D. Chandler, Jr., traces their origins and worldwide development. This masterful analysis is essential reading for every manager and student of technology.

Author: Gareth Murphy
Publisher: Macmillan
ISBN: 1250043379
Category : Business & Economics
Languages : en
Pages : 399

View

Book Description
An anecdotal history of the record industry on both sides of the Atlantic focuses on leading label founders, talent scouts and A&R men who understood the industry's dual music and business natures, drawing parallels between the industry setbacks of the 1920s and 30s and the recent CD crash.

Author: Victor Valle
Publisher: Rutgers University Press
ISBN: 0813548381
Category : Social Science
Languages : en
Pages : 329

View

Book Description
Founded in 1957, the Southern California suburb prophetically named City of Industry today represents, in the words of Victor Valle, "The gritty crossroads of the global trade revolution that is transforming Southern California factories into warehouses, and adjacent working class communities into economic and environmental sacrifice zones choking on cheap goods and carcinogenic diesel exhaust." City of Industry is a stunning exposé on the construction of corporate capitalist spaces. Valle investigated an untapped archive of Industry's built landscape, media coverage, and public records, including sealed FBI reports, to uncover a cascading series of scandals. A kaleidoscopic view of the corruption that resulted when local land owners, media barons, and railroads converged to build the city, this suspenseful narrative explores how new governmental technologies and engineering feats propelled the rationality of privatization using their property-owning servants as tools. Valle's tale of corporate greed begins with the city's founder James M. Stafford and ends with present day corporate heir, Edward Roski Jr., the nation's biggest industrial developerùco-owner of the L.A. Staples Arena and possible future owner of California's next NFL franchise. Not to be forgotten in Valle's captivating story are Latino working class communities living within Los Angeles's distribution corridors, who suffer wealth disparities and exposure to air pollution as a result of diesel-burning trucks, trains, and container ships that bring global trade to their very doorsteps. They are among the many victims of City of Industry.

Author: Joost van Dreunen
Publisher: Columbia University Press
ISBN: 0231552211
Category : Business & Economics
Languages : en
Pages : 317

View

Book Description
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

Author: Ken Auletta
Publisher: Penguin
ISBN: 0735220883
Category : Social Science
Languages : en
Pages : 386

View

Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Author: Thomas G. Smith
Publisher: Ballantine Books
ISBN: 9780345009364
Category :
Languages : en
Pages : 308

View

Book Description

Author: Columbia University. Teachers College. School of Practical Arts
Publisher:
ISBN:
Category :
Languages : en
Pages : 738

View

Book Description

Author: M. M. Eboch
Publisher: ABDO
ISBN: 1680797271
Category : Juvenile Nonfiction
Languages : en
Pages : 115

View

Book Description
Some commodities command massive economic, social, and political influence. This title examines the business around sugar, a product with massive influence in the energy and food industries. It explores sugar's historical influence, its use in biofuels, and its place in the modern diet. Features include essential facts, a glossary, selected bibliography, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.