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Author: Joël Glenn Brenner Publisher: Random House (NY) ISBN: Category : Biography & Autobiography Languages : en Pages : 392
Book Description
Forrest Mars and Milton Hershey were visionaries who built vast kingdoms of candy through the force of their imagination and determination. In this eight-year investigation of the candy business, former Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for trade secrets and paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, the "Howard Hughes of candy", is one of the most private and innovative entrepreneurs in America, a brilliant autocrat who built one of the world's most unique companies.Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away, to fund what would become the wealthiest orphanage in history.What began as a fraternity of small family-owned businesses has grown into a multibillion-dollar cutthroat industry increasingly dominated by these two corporate leviathans. Brenner's investigation is authoritative, eye-opening, and written with a deep understanding of and feeling for her sub
Author: Joël Glenn Brenner Publisher: Turtleback Books ISBN: 9780613363310 Category : Candy industry Languages : en Pages : 0
Book Description
An intimate look inside the secretive world of chocolate explores the.history of the Hershey and Mars corporations, the paranoid executives.who protect their secrets, the spies who attempt to steal them, and.lawyers hired to defend the business
Author: Joel Glenn Brenner Publisher: Paw Prints ISBN: 9781439571552 Category : Languages : en Pages : 0
Book Description
An intimate look inside the secretive world of chocolate explores the history of the Hershey and Mars corporations, the paranoid executives who protect their secrets, the spies who attempt to steal them, and lawyers hired to defend the business. Reprint.
Author: Joel Glenn Brenner Publisher: ISBN: 9781861975126 Category : Languages : en Pages : 381
Book Description
The first book to penetrate the secret and cut-throat world of chocolate. After ten years of research, Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's chocolate factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for market share. Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with brilliant - if sometimes unconventional - management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world. Never before has so much been revealed about the chocolate industry. This authoritative and eye-opening account is the best type of business narrative - a revealing, engrossing and unforgettable read. *An engrossing portrait of two of the world's wealthiest companies, both founded by men dedicated to their very different, though equally eccentric, personal visions. A fascinating insight into what began as a fraternity of family-owned businesses and has now grown into a multi-billion dollar industry dominated by cut-throat wheeler-dealing. Joel Glenn Brenner's Mars cover story for Washington Post Magazine won three prizes.
Author: HP Newquist Publisher: Penguin ISBN: 1101635177 Category : Juvenile Nonfiction Languages : en Pages : 162
Book Description
Chocolate . . . - Its scientific name means “food of the gods.” - The Aztecs mixed it with blood and gave it to sacrificial victims to drink. - The entire town of Hershey, Pennsylvania was built by Milton Hershey to support his chocolate factory. Its streetlights are shaped like chocolate Kisses. - The first men to climb to the top of Mount Everest buried a chocolate bar there as an offering to the gods of the mountain. - Every twenty-four hours, the U.S. chocolate industry goes through eight million pounds of sugar. - Its special flavor is created by a combination of 600 to 1000 different chemical compounds Join science author HP Newquist as he explores chocolate’s fascinating history. Along the way you’ll meet colorful characters like the feathered-serpent god Quetzalcoatl, who gave chocolate trees to the Aztecs; Henri Nestlé, who invented milk chocolate while trying to save the lives of babies who couldn’t nurse; and the quarrelsome Mars family, who split into two warring factions, one selling Milky Way, Snickers, and 3 Musketeers bars, the other Mars Bars and M&M’s. From its origin as the sacred, bitter drink of South American rulers to the familiar candy bars sold by today’s multimillion dollar businesses, people everywhere have fallen in love with chocolate, the world’s favorite flavor.
Author: Betty Burford Publisher: Millbrook Press ISBN: 0822589060 Category : Juvenile Nonfiction Languages : en Pages : 68
Book Description
Milton Hershey loved candy. As a boy, he saved his hard-earned pennies for the candy store. He soon discovered that he had a gift for making delicious treats and, after years of trying, Milton finally make it big. People loved his new HERSHEY'S chocolate. Readers will delight in the story behind Hershey's mouth-watering world of chocolate.
Author: Joël Glenn Brenner Publisher: ISBN: 9780006532392 Category : Candy industry Languages : en Pages : 366
Book Description
Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
Author: Joanne Mattern Publisher: ABDO ISBN: 9781616135577 Category : Businessmen Languages : en Pages : 36
Book Description
Follow Hershey's success story from his apprenticeship at Royer's Ice Cream Parlor and Garden to his establishment of the Lancaster Caramel Company. Hershey's discovery of chocolate and determined creation of the Hershey bar also highlighted. Engaging text familiarizes readers with topics of interest including the town of Hershey, Pennsylvania, and the Milton Hershey School. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in thisbiography.
Author: Deborah Cadbury Publisher: PublicAffairs ISBN: 1586489259 Category : Business & Economics Languages : en Pages : 386
Book Description
In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth. Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.
Author: Joël Glenn Brenner
Author: Joël Glenn Brenner
Author: Joel Glenn Brenner
Author: Joel Glenn Brenner
Author: HP Newquist
Author: Betty Burford
Author: Jennifer Blizin Gillis
Author: Joël Glenn Brenner
Author: Joanne Mattern
Author: Sharon Katz Cooper
Author: Deborah Cadbury