Author: Louis Brennan
Publisher: Springer
ISBN: 0230306160
Category : Business & Economics
Languages : en
Pages : 402
Book Description
In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.