Author: Jakub Sovina
Publisher:
ISBN:
Category : Help-wanted advertising
Languages : en
Pages : 164

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Book Description

Author: Bari, Muhammad Waseem
Publisher: IGI Global
ISBN: 166843623X
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

Author: Kang Yang Trevor Yu PhD
Publisher: Oxford University Press
ISBN: 0199376654
Category : Psychology
Languages : en
Pages :

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Book Description
The past 40 years have established recruitment as a fundamental area of research to both researchers and practitioners. No longer is recruitment viewed as simply another component of human resource management but rather a strategic tool with wide-ranging implications for organizations. To this extent investigations on the subject have drawn upon diverse perspectives from economics to marketing, highlighting recruitment's links with multiple aspects of organizational functioning such as selection, onboarding, organizational culture, job performance, and turnover. The goal of this handbook is to provide an integrative and comprehensive summary of the state of recruitment research. It is hoped that by providing insight to both theoretical and empirical underpinnings of the topic this volume will focus readers to the important issues affecting our understanding and application of recruitment concepts; and provide structure toward current thinking and future exploration of the field. In the spirit of investigative inquiry, the book's chapters are organized according to the questions they answer about the nature of recruitment: Who is involved in recruitment; What do these stakeholders do; When do recruitment phenomenon occur; Where does recruitment take place; Why does recruitment influence various stakeholders in the process; and finally, how is recruitment investigated? Aimed at both potential and existing recruiters, the expert contributions included in this handbook serve as a springboard to energize and focus future endeavor in recruitment, an increasingly pertinent driver of individual and organizational success.

Author: Julian Martinez-Moreno
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
Prior research on recruitment and employer brand equity has primarily drawn on the cognitive psychology perspective from the marketing brand equity literature to examine how recruitment practices and job seekers' perceptions of employer brand image impact recruitment outcomes. This perspective, however, provides little guidance for how unknown organizations can use recruitment messages to influence job seekers. This study draws from research on the search-experience framework, which uses an information economics approach to brand equity, to identify how recruitment claims from companies with no employer brand image shape job seekers' job pursuit intentions. Results from a within-subjects study with 197 participants showed that job seekers perceive differences in claim verifiability depending on the job or company attribute in the message. Further, job seekers' perceptions of claim verifiability are indirectly related to intentions to pursue the recruiting organization through perceived claim credibility. I discuss the theoretical and practical implications of these findings.

Author: Jian Han
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 238

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Book Description

Author: Muhammad Waseem Bari
Publisher: Frontiers Media SA
ISBN: 2832518567
Category : Science
Languages : en
Pages : 281

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Book Description

Author: Simon Barrow
Publisher: John Wiley & Sons
ISBN: 111999554X
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Author: Steve W.J. Kozlowski
Publisher: Oxford University Press
ISBN: 0199928312
Category : Psychology
Languages : en
Pages : 736

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Book Description
Organizational psychology is the science of psychology applied to work and organizations. It is a field of inquiry that spans more than a century and covers an increasingly diverse range of topics as the nature of work continues to evolve. The Oxford Handbook of Organizational Psychology provides a comprehensive treatment of key topics that capture the broad sweep of organizational psychology. It features contributions by 69 leading scholars who provide cutting-edge reviews, conceptual integration, and directions for future research. The 42 chapters of the handbook are organized into 10 major sections spanning two volumes, including such topics imperative to the field as: - the core processes of work motivation, job attitudes and affect, and performance that underlie behavior at work - phenomena that assimilate, shape, and develop employees (i.e. socialization, networks, and leadership) - the challenges of managing differences within and across organizations, covering the topics of diversity, discrimination, and cross-cultural psychology - the powerful influence of technology on the nature of work and work processes This landmark two-volume set rigorously compiles knowledge in organizational psychology to date and looks ahead with a roadmap for the future of the field.

Author: Geeta Rana
Publisher: CRC Press
ISBN: 1000362264
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Author: Claudia Fisher
Publisher: John Wiley & Sons
ISBN: 0470740876
Category : Business & Economics
Languages : en
Pages : 380

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Book Description
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?